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The Spectrum of Data-Driven CX (And Why There’s No Magic Metric)

Experience Investigators by 360Connext

CX teams use a variety of metrics to guide their efforts, drive improvements, and measure ROI. Artificial intelligence (AI) is also changing the game and making time-to-insights faster and more efficient. But we see teams fall into an all-too-common trap when they don’t focus on why they’re collecting these metrics.

Metrics 270
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Top 5 Customer Service & CX Articles for Week of February 26, 2024

ShepHyken

Each week, I read many customer service and customer experience articles from various resources. I have added my comments about each article and would like to hear what you think too. My Comment: We start this week’s roundup with an article about AI. Of course, there’s more to this article. Imagine that!)

2024 62
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Top 5 Customer Service & CX Articles for Week of October 2, 2023

ShepHyken

Each week, I read many customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. My Comment: For those in the customer support world, this article is for you. Two areas not typically considered in this metric, should be.

Article 65
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New KPI Metrics in the Era of Self Service

TechSee

When a virtual agent fields a customer’s enquiry, collects all relevant details and passes it to a human agent for final approval, how should average handling time ( AHT ) be measured? Customer care center metrics in the era of self-service clearly require a different approach. New Self Service KPI Metrics.

Metrics 146
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Surprisingly Easy: The Path To Customer Loyalty

Beyond Philosophy

A few years ago, Harvard Business Review told us all that excellent customer service was not the foundation of customer loyalty, as we once thought, but instead a minor influence. The authors argued bad customer service had the most impact on loyalty—by destroying it. The Easy Path to Customer Loyalty. It is easy.

Loyalty 121
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Secrets to Incredible Customer Service with Paul R. Jones

BlueOcean

Paul has earned acclaim for his exceptional management skills in the hospitality field – particularly his ability to generate loyalty with both staff and guests. How do metrics and standards play a role in customer service? That partnership will be essential to improved customer satisfaction and loyalty. Related Articles.

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Why You Need to Measure Customer Experience in Your Contact Center

Playvox

What’s worse, without customer experience metrics in place, is that you won’t know until it’s too late. If you take the journey from providing good enough customer service to delivering great experiences, and measure your progress with actionable customer experience metrics, you’ll be able to stay ahead of the competition.