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CSAT vs. NPS: Similarities and Differences

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While there are many different metrics within a VoC program, two very prominent ones are Customer Satisfaction Score (CSAT) and Net Promoter Score (NPS). In this article, let’s explore CSAT vs. NPS so you can use them effectively to drive more revenue through happier customers.

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What Is a Good Net Promoter Score

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Brand loyalty and the likelihood of repeat and new sales can be measured through Net Promoter Score. Interestingly, this single score has the ability to give a business direction for improvement and bring noticeable changes. You can read the blog , to learn more about the advantages of net promoter score to a company.

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What is a good Net Promoter Score?

Lumoa

However, one must remember that you should not stare blindly at others’ NPS since there are other factors affecting the score itself. . In this article, we will share some good tips on how you should manage and utilize NPS benchmarks. Net Promoter Score in a nutshell. How good is your score?

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A to Z Guide to Customer Experience Definitions and Terms (Updated)

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If you want to know, how B2C CX is different from B2B CX, check: this insightful article, written by Lynn Hunsaker “ The big difference between B2B customer experience and B2C ” in MarketingMag Brand Experience Brand experience is how you design, see and want your customer experience to be.

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5 Facts to End the ROI Debate on Customer Experience

Beyond Philosophy

In an article about the moments of truth in customer service, McKinsey & Company revealed that 70% of customers at a bank reduced their commitment when they had a bad Customer Experience. That article also revealed that 85% of customers that had a good relationship with the bank increased their commitment. www.mckinsey.com.

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Do You Harness the Power of Habit in Your Marketing Yet?

Beyond Philosophy

In an article about habits for the New York Times in 2012, he writes, “ Over the past two decades, the science of habit formation has become a major field of research in neurology and psychology departments at hundreds of major medical centers and universities, as well as inside extremely well financed corporate labs.

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3 Examples of Change for the Better in Airlines

Beyond Philosophy

In a great article on Inc.com , Southwest’s senior director of operational performance Steve Hozdulick is attacking the problem to increase their on-time arrivals by 83 to 85% next year: First, they are going to break it down into several steps to solve the problem instead of just making one big move and moving on to the next order of business.

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