Lessons for How to Swim in a Blue Ocean from the Girls Auto Clinic
Michelli Experience
JANUARY 24, 2017
Rather than treating female customers in stereotypical condescending or patronizing ways, Patrice established a business value proposition where women are informed and empowered in their knowledge of automotive needs and in their understanding of the solutions necessary to meet those needs. Swimming in a Blue Ocean”. In 2005, W.
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