Remove B2B Remove Chief Customer Officer Remove Customer Centricity
article thumbnail

Audience Q&A: 5 Questions for Yamini Rangan, Chief Customer Officer of HubSpot

Customer Bliss

Recently, I was joined by Yamini Rangan, chief customer officer of Hubspot for a LIVE version of my podcast, the Chief Customer Officer Human Duct Tape Show. Customer centricity requires that your go-to-market functions work in sync. B2B is interesting. – Jeremy Uteza.

article thumbnail

Crafting and Cascading a Customer Experience Strategy Across Global Organizations

eglobalis

This strategy should encapsulate everything from understanding customer behaviors and preferences to aligning internal processes and cultures around those insights. However, while easy to write about, it is much harder to implement in both B2B and B2C contexts.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Ways Chief Customer Officers Can Drive Net Revenue Retention

Gainsight

Though the pandemic isn’t exactly in the rearview mirror yet, we are beginning to understand the effect it’s had on B2B firms across the country — and around the world. One of the biggest paradigm shifts is an increased appreciation for the customer base. We can’t take our customers for granted — ever.

article thumbnail

Putting Your Customers First: The 6 Core Pillars of Customer-centric Education

Gainsight

It’s our job every day to make every important aspect of the customer experience a little bit better.” They emphasize the importance of customer-centricity. Today, and every day in the future, you can no longer think of customer education as a “check the box” tactic delivered in a transactional way.

article thumbnail

Putting Your Customers First: The 6 Core Pillars of Customer-centric Education

Gainsight

It’s our job every day to make every important aspect of the customer experience a little bit better.” They emphasize the importance of customer-centricity. Today, and every day in the future, you can no longer think of customer education as a “check the box” tactic delivered in a transactional way.

article thumbnail

The Impact of the Chief Customer Officer, Part II

CCO Council

Last week, I described recent research conducted by the CCO Council into the impact of the chief customer officer on company financials. Customer Centricity is a two-year investment. Developing and improving customer strategy is a profitable but longer-term investment.

article thumbnail

The Customer Experience Conundrum: Where Does It Belong in Your Organization?

Experience Investigators by 360Connext

Do you have a Chief Customer Officer? Where this vital function should sit in their organizational structures is the lingering question of customer experience management. This reflects a dedicated commitment to the customer experience, and it can be a powerful statement to both customers and employees.