Totango

JULY 1, 2022

Customer loyalty is a key to repeat business and referral generation for any business model. For B2B SaaS companies, customer loyalty drives subscription renewals and brand advocacy, making it a critical component of a profitable business model. First, we’ll discuss what customer loyalty is. What Is Customer Loyalty?

B2B 114

B2B Loyalty Net Promoter Score B2C 114

Retently

MARCH 11, 2025

Testing a points-based loyalty program where customers earn discounts on future purchases. Why this matters : A well-designed loyalty program increases repeat purchases, reduces churn, and builds long-term customer relationships. Step 3: Building Long-Term CX Roadmaps CX isnt a one-time project, its an ongoing strategy.

Management 115

Management Customer Experience Roadmap NPS 115

Retently

AUGUST 5, 2024

Welcome to The Ultimate Guide to the Best B2B NPS Software of 2024 ! If you’re looking to boost your customer satisfaction and drive business growth, you’ve come to the right place. So, let us guide you through the best B2B NPS software options of 2024. B2B mid-market businesses need advanced features and scalability.

NPS 100

NPS B2B 2024 Net Promoter Score 100

InMoment XI

MARCH 23, 2025

Marketing your B2B product without first defining your ideal customer profile (ICP) is like shooting in the darkyou may have all the tools you need to hit your target, but that wont help much when you have no idea where it is. An ICP is a detailed description of the best-fit customer from your target audience.

Touchpoint 195

Touchpoint Insights Sales Social Media 195

Influitive

OCTOBER 21, 2015

The most powerful tool B2B marketers have in today’s hyper-connected world is genuine word of mouth from their customers—such as reviews, social media shares and recommendations. In the report, Laura discusses why advocate marketing is critical to the success of B2B companies. Advocate marketing creates value for B2B brands.

B2B 99

B2B Marketing Social Media Advertising 99

Gainsight

MARCH 31, 2025

While new customers will always be important, the rising cost of acquisition means organizations are relying on existing customers to drive growth. Specifically for B2B SaaS companies, the average customer acquisition cost (CAC) is 76% higher for new customers than it is for expansion business.

Customer Journey Mapping 52

Customer Journey Mapping B2B Customer Journey Webinar 52

ClearAction

JULY 23, 2023

B2B Customer Experience Governance Lynn Hunsaker B2B customer experience governance can generate stronger growth when it’s tied-in to the way that B2B ecosystems work. B2B firms often have dedicated sales teams who pursue strong relationships with customers. Silo Focus for B2B CXM Governance 2.

Government 62

Government B2B Customer Experience Customers 62

ChurnZero

JANUARY 10, 2025

While those consumer innovations may still be a few years away, 2025 is sure to be a year of creativity and change in the B2B technology space, particularly in customer success (CS). And even more specifically, in the sphere of digital customer success. These are noble goals. Read more from Marley Wagner at ChurnZero here.

2025 52

2025 Customer Success Net Promoter Score 2024 52

Totango

FEBRUARY 12, 2025

For enterprise organizations, managing customer relationships is far from simple. The scale of operations, diversity of customer needs, and complexity of organizational structures create unique challenges. Yet, one constant remains critical understanding customer health. Optimize outcomes for diverse customer bases.

Metrics 62

Metrics ROI Customer Relationships Customers 62

Gainsight

NOVEMBER 18, 2019

According to a B2B Marketing survey, two-thirds of marketers are making CX a priority in the next twelve months. More than a quarter of those surveyed are prioritizing CX before the year-end, largely because CX is set to become the most influential factor in customers’ minds as they sort through their options in saturated markets.

B2B 12

B2B Metrics Measurement Competitive Advantage 12

SurveySensum

JULY 21, 2023

Allocating resources to attract new customers is indeed expensive compared to nurturing and retaining your current customer base. That’s why here in this blog we will talk about the top 11 B2B customer retention strategies. By doing so, you can nurture lasting relationships and drive customer loyalty.

Customer Retention 52

Customer Retention B2B Net Promoter Score Touchpoint 52

Retently

JULY 16, 2024

The Science Behind Net Promoter Score Volatility While Net Promoter Score is a metric that quantifies your customer satisfaction, there is no absolute number of clients you should interview during your customer satisfaction survey to get a statistically significant NPS. Here’s why: Not all customers are the same.

Net Promoter Score 148

Net Promoter Score NPS Customer Satisfaction Metrics 148

Team Support

NOVEMBER 30, 2023

Case management continues to play a critical role in preserving customer relationships while also feeding the product development process. Developing a well-defined customer support plan that encompasses several channels to meet customers where they are is essential to any business.

Omnichannel 106

Omnichannel Customer Service Social Media B2B 106

Gainsight

SEPTEMBER 5, 2019

Four out of five B2B companies expect to compete based on CX alone. It should come at no surprise that compared to B2C, B2B lags in customer experience (CX). You capture direct customer feedback and respond when they are upset or leverage it when they’re happy. But will they actually? Benchmark and repeat.

B2B 49

B2B Customer Experience B2C NPS 49

ijgolding

APRIL 21, 2015

To really stand out from the crowd and succeed, companies need a unique competitive advantage – one that can only be gained through the strength of the relationships forged in their key accounts. 70% of consumers are willing to spend an average of 13% more with companies providing excellent customer service. Reduced transaction costs.

B2B 53

B2B Competitive Advantage Customer Relationships Document 53

Totango

AUGUST 11, 2022

In this article, we’ll show you how to build client relationships digitally with your SaaS customers. First, we’ll look at how digital client relationships differ from live interactions and what this implies for SaaS customer relationship management. How Digital Client Relationships Are Different.

Net Promoter Score 113

Net Promoter Score Social Media Customer Journey Mapping Multi-Channel 113

SurveySparrow

DECEMBER 27, 2023

In the growing B2B SaaS enterprise sector, it is crucial to understand what customers need and prefer to drive growth and deliver outstanding experiences. This is where the Voice of the Customer (VoC) framework comes in. What is Voice of Customer Framework? How Beneficial is the Voice of Customer Framework?

Voice of Customer 52

Voice of Customer B2B Net Promoter Score NPS 52

SurveySparrow

DECEMBER 26, 2023

In the growing B2B SaaS enterprise sector, it is crucial to understand what customers need and prefer to drive growth and deliver outstanding experiences. This is where the Voice of the Customer (VoC) framework comes in. What is Voice of the Customer Framework? How Beneficial is the Voice of the Customer Framework?

B2B 52

B2B Net Promoter Score NPS Feedback 52

SurveySensum

DECEMBER 4, 2024

It asks the customers how likely they are to recommend the company’s products or services to others, typically on a 5 or 11-pointer scale. And an NPS score can be from -100 to 100 and can provide insights into a bank’s overall customer experience. You don’t want your customers overwhelmed or frustrated.

Banking 52

Banking NPS Financial Net Promoter Score 52

ShepHyken

JULY 9, 2021

When you cultivate a customer community, you will create a network of loyal fans who may refer your company to their own business associates, friends, and family members. It is a fantastic way to grow your customer base and enhance your enterprise’s success. Send a Personal Welcome.

E Commerce 141

E Commerce Social Media E-support Consulting 141

ReviewTrackers

OCTOBER 25, 2017

Kristen is a content writer and marketer at Clutch , a B2B research firm in the heart of Washington, D.C. Social media can serve as a testing ground for businesses, nurture customer relationships and provide brand identity. Social Media Nurtures Customer Relationships. or 202-840-6690.

Social Media 154

Social Media B2B Advertising Customer Relationships 154

Influitive

MAY 15, 2015

The problem is, many B2B community managers are unsure about how to get started. B2B communities are all about building relationships and trust, which take time to develop. Here are a few for starters: A. Community growth. Just make sure prospects are able to find your community first!). Listen for silence.

ROI 61

ROI B2B Roadmap Download 61

PeopleMetrics

FEBRUARY 26, 2018

It has become all too common for B2B SaaS companies to survey their customers once a year through a moment-in-time customer relationship survey, with at least one section addressing the ultimate question of Net Promoter Score (NPS). The same applies for B2B SaaS companies. You could be dead by then. I’m not joking.

NPS 96

NPS Net Promoter Score Feedback Roadmap 96

BirdEye

APRIL 24, 2023

In this blog post, we’ll share everything you need to know about digital marketing, so buckle up and get ready for an exciting journey through the cutting-edge world of customer engagement. Target audience: B2B targets other businesses, focusing on decision-makers and influencers. Table of contents What is digital marketing?

Marketing 93

Marketing Social Media B2C Advertising 93

Totango

OCTOBER 2, 2020

By considering each stage of the journey as a unique customer experience that comes with its own goals for achieving success, you can generate customer momentum and reduce the time to value — and the sooner customers experience ROI, the sooner they begin to rely on your product. Target Audiences with Accuracy.

Customer Retention 118

Customer Retention Customers Communication Metrics 118

BirdEye

AUGUST 24, 2023

2 – Current customers are more likely to buy from you And that brings us to our next point. Your customer base is likelier to purchase from you because they already know and trust your brand. A loyal customer spends about 67% more about three years into their customer journey.

Marketing 98

Marketing Customer Retention Loyalty Customer Centricity 98

SurveySparrow

APRIL 23, 2023

In this article, we will discuss demand generation vs lead generation – everything you need to know about the difference in B2B marketing. By targeting prospects more likely to become customers, you can allocate your resources more effectively, resulting in a better return on investment (ROI).

B2B 52

B2B Marketing Social Media Advertising 52

CSM Magazine

FEBRUARY 16, 2016

The study, conducted by Forbes Insights in association with ServiceSource , reveals that respondents with the highest levels of RLM maturity are 46 percent more likely to be market leaders in customer revenue growth and 36 percent more likely to be market leaders in profitability than RLM laggards.

Competitive Advantage 40

Competitive Advantage B2B Customer Engagement Engagement 40

CSM Magazine

JANUARY 6, 2020

However, law firms have traditionally shied away from introducing customer-led initiatives. As companies routinely require the services of commercial lawyers, many law firms assume their customer base is guaranteed. Using a customer relationship management system will increase flexibility when it comes to client queries.

Customer Service 52

Customer Service B2B Document Exceptional Customer Service 52

Retently

MARCH 10, 2022

The other causes of customer churn lie in different stages of your customer’s relationship with you. To combat these areas, you need to influence the Customer Attraction, Engagement, Trial, and Conversion stages of your customer relationship. But what if you have attracted the wrong audience from the start?

E-support 147

E-support Poor Customer Service Customer Success Customers 147

Waypoint Group

JANUARY 23, 2015

When logging into a SaaS vendor, B2B employees need to get right to the point. But with so many options for what is “deemed important” in customer success, a B2B voice-of-customer (VoC) dashboard has a unique set of requirements. One “customer” is an account, made up of many different people with many different roles.

B2B 61

B2B NPS Metrics Voice of Customer 61

Team Support

SEPTEMBER 1, 2020

North Texas' TeamSupport, which helps businesses better manage their B2B customers, is trying to encourage others to invest in technology tools that can improve their customer relationships. We provide [B2B customer support software with a holistic focus on the customer, not just transactional ticketing.]

Marketing 95

Marketing B2B 2018 Innovation 95

Retently

JUNE 28, 2022

Both these systems are easy to implement, and the reaped benefits will be of significant impact on the customer base. Customer Success Stories and Case Studies are especially powerful for B2B companies, where using your product or service can lead to a measurable increase in key performance indicators for your customers.

NPS 148

NPS Net Promoter Score Feedback Social Media 148

ChurnZero

APRIL 12, 2019

A: Customer Success teams are typically responsible for driving specific outcomes related to customer retention and growth of customer relationships. These teams are responsible for the tactical realization of value for the customer. That way you can dig into what are customers really thinking.

Customer Centricity 14

Customer Centricity Customer Success Net Promoter Score B2B 14

Bob Hayes

AUGUST 15, 2016

Customer Experience Management Program Components. Companies adopt certain CEM-related practices in hopes that it will improve their how they manage their customer relationships, improving customer loyalty. Also, the sample is made up of primarily B2B companies (B2B or B2B/B2C - 69%) that have multiple locations (74%).

Loyalty 64

Loyalty CEM Customer Experience Social Media 64

ClearAction

NOVEMBER 16, 2023

Voice of Customer Maturity: Ultimate Guide Lynn Hunsaker Voice of customer maturity is not about scores, real-time feedback, response rates, listening posts, benchmarks, or comparisons of B2B versus B2C trends. Voice of customer maturity is quite low today in terms of ease, actionability, and strategic use.

Voice of Customer 62

Voice of Customer B2B Leadership Workshop 62

CSM Practice

DECEMBER 8, 2019

Your customers may churn to your competitor to take advantage of better price points and more optimized packages. Inadequate Customer Engagement. Companies that neglect customer relationships lose their customers because the customers easily forget the importance of their service or they may have unresolved payment issues.

Customer Retention 88

Customer Retention Customer Success Feedback B2B 88