InteractionMetrics

JANUARY 7, 2025

Looking back on 2024, one question stands out in the world of customer experience (CX): How do companies get to the bottom of their customers journeysand then use that knowledge to spark bottom-line success? In Decembers CXPA B2B Roundtable hosted by Martha Brooke, and featuring Dave Seaton, that very question took center stage.

Customer Journey Mapping 52

Customer Journey Mapping Customer Journey Consulting B2B 52

Experience Investigators by 360Connext

MAY 20, 2015

Customer experience is a new department , focus or strategy and leaders need a resource. Customer Journey Mapping. Customer journey mapping is often strictly defined, but it comes in many forms. The worst organizations never attempt to map the journey. The best athletes have coaches.

Customer Journey Mapping 306

Customer Journey Mapping Customer Experience Workshop Customer Journey 306

Experience Investigators by 360Connext

NOVEMBER 2, 2021

Creating customer personas is an important part of any customer journey mapping exercise or really any customer experience management program. What is a Customer Persona? We develop personas for specific activities around customer experience management. Customer Service Blueprinting.

Customer Journey Mapping 375

Customer Journey Mapping Culture Customer Journey B2B 375

Think Customers

APRIL 10, 2025

To avoid this, CX leaders must demonstrate that enhancing customer experience is not just about satisfaction but about achieving tangible business results such as increasing revenue, improving retention, reducing costs, and strengthening competitive differentiation. Below is a step-by-step approach.

B2B 52

B2B Net Promoter Score Effort Score Financial 52

Experience Investigators by 360Connext

NOVEMBER 30, 2021

Developing CX Personas: The Step Before Journey Mapping. In my work consulting, training, and running workshops , one consistent theme I find is teams are super eager to begin the Customer Journey Mapping process. No single Customer Journey Map is all-encompassing.

Customer Experience 367

Customer Experience Customer Journey Mapping Customer Journey Touchpoint 367

InMoment XI

MAY 21, 2015

While many customer experience practitioners have readily adopted customer journey mapping as a best practice, too many of us look at it as a “once-and-done” activity. We mistakenly see the effort to understand and document the customer journey as almost a checklist step in a. View Article.

Customer Journey Mapping 150

Customer Journey Mapping Customer Journey Management Document 150

ShepHyken

NOVEMBER 1, 2019

This week we feature an article by Linda Taylor who writes about the importance of customer journey mapping in every organization in order to improve the customer experience. Customer Journey Mapping is a pictorial representation of the path a customer follows after coming in contact with a company.

Customer Journey Mapping 88

Customer Journey Mapping Customer Journey Customer Experience Touchpoint 88

Experience Investigators by 360Connext

DECEMBER 17, 2014

Customer experience is HUGE and can be overwhelming. It doesn’t matter how big your organization is or if it’s B2C, B2B or not-for-profit, your customers are counting on you. 360Connext serves mid-market companies and larger by helping them evaluate their true customer experience.

2015 306

2015 Customer Experience Customer Journey Mapping Customer Journey 306

Experience Investigators by 360Connext

FEBRUARY 12, 2015

More Posts - Website Follow Me: The post Challenges of Improving the SaaS Experience appeared first on Customer Experience Consulting. B2B Blog Customer Experience Customer Journey Mapping Featured customer journey mapping customer service leadership linkedin management SaaS software-as-a-service'

Customer Journey Mapping 230

Customer Journey Mapping Workshop Customer Journey Consulting 230

eglobalis

OCTOBER 1, 2024

Create a Unified Customer Journey Map Developing a company-wide customer journey map helps departments see how their actions influence the overall customer experience. Please share your company’s journey and experience with silos and your thoughts.

2020 450

2020 Customer Journey Mapping Culture Innovation 450

Totango

MARCH 16, 2021

The B2B customer journey resembles the B2C experience in many ways, but there are also some important differences. In this article, we’ll look at the B2B vs. B2C customer journey to see what’s the same and what’s different. We’ll cover the basics of: Customer journey mapping.

B2C 118

B2C Customer Journey B2B Customer Journey Mapping 118

ChurnZero

MAY 18, 2021

Before everything else, let’s begin with understanding what customer journey mapping is all about. What is customer journey mapping? Do you know what made Google Maps so popular? A good customer journey map is like Google Maps for your customers. Consideration.

Customer Journey Mapping 84

Customer Journey Mapping Customer Journey Loyalty Programs Reference 84

InMoment XI

MARCH 9, 2017

For many business-to-business (B2B) companies, relationships with customers are ongoing, which gives these companies the opportunity to improve on relationships over time.

B2B 150

B2B Customer Journey Mapping Customer Journey Article 150

Totango

AUGUST 23, 2022

B2B Customer Journey Touchpoints: A Guide for CS Teams. B2B customer journey touchpoints mark the roadmap toward successful outcomes for clients and CS teams. In this way, customer journey B2B touchpoints serve as a powerful tool for increasing the effectiveness of your customer success strategy.

Touchpoint 122

Touchpoint Customer Journey B2B Customer Journey Mapping 122

InMoment XI

MARCH 9, 2017

For many business-to-business (B2B) companies, relationships with customers are ongoing, which gives these companies the opportunity to improve on relationships over time.

B2B 150

B2B Customer Journey Mapping Customer Journey Article 150

GetFeedback

AUGUST 14, 2019

That shows you don’t care about the customer or the employee. And don’t cherry-pick respondents, which often happens in B2B situations. Are they properly trained on the experience your customers expect from your brand, regardless of who delivers it? Map the customer journey. It’s not a quick fix.

Customer Satisfaction 389

Customer Satisfaction Customer Centricity Feedback Customer Journey Mapping 389

Middlesex Consulting

OCTOBER 16, 2020

Customer Journey Maps (CSM) and Customer Success (CS) teams are two tools you should use to help grow your product and services business. This is critical because products are becoming commodities and customers are looking to aftermarket services to differentiate their commercial choices.

Customer Journey Mapping 78

Customer Journey Mapping Customer Journey B2B Customer Success 78

Experience Investigators by 360Connext

JUNE 8, 2021

A big trend for the future that I see is a focus on health and safety for customer experiences. If the B2B company is ever planning on inviting customers to their locations again, or ship products, or host a customer event…then those same concerns apply. . How to Act on Customer Experience Clues.

Healthcare 271

Healthcare Customer Journey Mapping Customer Journey 2013 271

Heart of the Customer

APRIL 30, 2019

Guest authors Corey Pawlak, Cathy McLane and Nicole Newton will share their expertise in recruiting and interviewing B2B customers, why 10-page reports are better […]. The post How to Recruit and Interview B2B Customers for your Customer Journey Mapping Project appeared first on Heart of the Customer.

Customer Journey Mapping 76

Customer Journey Mapping B2B Customer Journey Customers 76

Totango

AUGUST 9, 2022

B2B customer segmentation gives you the power to customize your service and even personalize it for individual clients. This yields superior customer satisfaction, translating into higher revenue for your business. This article will give you six best practices for optimizing your B2B customer segmentation.

B2B 106

B2B Customer Journey Mapping Social Media Net Promoter Score 106

Heart of the Customer

JULY 12, 2024

Customer Journey Mapping is often the first step in developing a customer experience program. This webinar breaks down what is a Journey Map, what it does, and how to make it most effective. The post What is a Customer Journey Map? appeared first on Heart of the Customer.

Customer Journey Mapping 78

Customer Journey Mapping Customer Journey Webinar Customers 78

PeopleMetrics

MAY 12, 2022

Customer journey mapping can make the crucial difference between driving business success and seeing flagging customer satisfaction, retention rates, and revenue. Creating an amazing customer experience (CX) is an intentional process. Customer journey mapping is a foundational part of that process.

Customer Journey Mapping 62

Customer Journey Mapping Customer Journey Hotels Touchpoint 62

Waypoint Group

SEPTEMBER 2, 2015

This week I want to shift to another popular B2C oriented CX practice that needs to be augmented a bit for true impact in B2B. Customer Journey Mapping has become a popular tool in the CX space and it’s a great starting point for understanding how your customers flow through the different touchpoints of your company.

Customer Journey Mapping 60

Customer Journey Mapping B2B Customer Journey B2C 60

GetFeedback

JANUARY 19, 2020

What are customers and users saying about their experiences with your brand and your competitors? While Twitter and Facebook are popular for consumer research, B2B buyers will spend more time on LinkedIn and product review sites. . The perception of your current customers will be reflected in these public comments.

Touchpoint 365

Touchpoint Customer Journey Measurement Social Media 365

Thematic

FEBRUARY 12, 2019

Customer journey mapping is a great way to truly visualize your customer experience so that you can help drive positive change within your organization. What is a customer journey map? Let’s firstly define what a customer journey is. What is customer journey mapping?

Customer Journey Mapping 59

Customer Journey Mapping Customer Journey Touchpoint Social Media 59

Totango

MARCH 4, 2022

B2B customer service is often confused with B2B customer success, but they are not the same. Despite their differences, however, they do share an intimate relationship – you need strong customer service to achieve customer success. What is B2B Customer Service? App integrations.

B2B 98

B2B Customer Success Customer Service B2C 98

Experience Investigators by 360Connext

APRIL 11, 2023

Your customers are no longer impressed with quality if they can’t get this on-demand, with real-time updates and voice-controlled commands. Quality is not necessarily fine Italian leather if I can’t custom-design my own handbag online. I see this come up a lot in the business-to-business (B2B) world. The same rules apply here.

Customer Journey Mapping 162

Customer Journey Mapping Banking B2B Definition 162

Customer Bliss

NOVEMBER 28, 2017

Use the Customer Journey Map As a Tool to Measure Success. During this implementation, Sami had to emphasize that the customer’s interaction with the company is a journey, and therefore identify potential pain points along the way. The customer journey map was used as a culture and leadership uniting tool.

Culture 197

Culture Customer Centricity Customer Journey Mapping B2B 197

QuestionPro Audience

AUGUST 28, 2017

If you missed our Part 2 Webinar – Customer Journey Mapping and Best Practices , we’ve got you covered. David Hicks teamed up with our CEO Vivek Bhaskaran to talk about the second foundation of building a successful CX program – customer journey mapping. Use Mapping to Diagnose E2E Journey.

Customer Journey Mapping 60

Customer Journey Mapping Webinar Customer Journey Touchpoint 60

Experience Investigators by 360Connext

MAY 13, 2015

Do you know what’s chasing your customers away? Have you tried creating a customer journey map? Is it a living tool that reflects the true digital experiences your customers encounter? We call this digital micromapping, and it’s an important way to know where and how to improve the experience you offer.

Customer Journey Mapping 192

Customer Journey Mapping Webinar Social Media Consulting 192

Experience Investigators by 360Connext

DECEMBER 17, 2019

10: Improving B2B Customer Experience: Is It More Personal Than B2C? Read as I explain how it can be that B2B relationships with customers are often MORE personal than those in B2C, even if that seems counterintuitive. #9: 9: 5 Ways Successful Teams Close the Customer Experience Gap.

2019 178

2019 2020 B2C Customer Journey Mapping 178

Kerry Bodine

JUNE 16, 2015

No two customers will ever interact with you in exactly the same way at exactly the same time—nor will they share exactly the same perceptions, thoughts, emotions, and memories about those interactions. And yet, to create customer journey maps , we need to assume some degree of similarity amongst our customers and their experiences with us.

Customer Journey 130

Customer Journey Customer Journey Mapping B2B Customers 130

ShepHyken

NOVEMBER 9, 2020

7 Tips to Simplify & Improve Employee Journey Mapping by Jeannie Walters. Experience Investigators) If you’re familiar with customer journey mapping, then you may know more about employee journey mapping (EJM) than your realize. Most customers want to be able to talk to a human when they need to.

Article 113

Article 2020 Customer Journey Mapping Customer Service 113

Gainsight

MARCH 31, 2025

While new customers will always be important, the rising cost of acquisition means organizations are relying on existing customers to drive growth. Specifically for B2B SaaS companies, the average customer acquisition cost (CAC) is 76% higher for new customers than it is for expansion business.

Customer Journey Mapping 52

Customer Journey Mapping B2B Customer Journey 2025 52

Customer Bliss

SEPTEMBER 19, 2017

For those driving B2B technology companies, you will not want to miss her actions, path and how she drove success. From her LinkedIn: Libby is the Chief Customer Officer and founding partner of Alteryx, Inc, Alteryx® provides strategic analytics software for enterprise and SMB companies making critical decisions about how to expand and grow.

Chief Customer Officer 97

Chief Customer Officer Roadmap Telecommunications Customer Journey Mapping 97

Heart of the Customer

NOVEMBER 20, 2014

This is a journey map rant. It’s time we stopped calling employee workshops, Post-It Notes charts and PowerPoint and Visio documents customer journey maps. I recently read an article on journey mapping. It had some good points, but ugly maps. And we need to realize that design matters.

Customer Journey Mapping 109

Customer Journey Mapping Workshop Customer Journey B2C 109

InMoment XI

OCTOBER 18, 2016

How organizations handle the customer experience, following up with customer concerns, and fixing customer problems often fall. View Article.

Customer Journey Mapping 150

Customer Journey Mapping Customer Journey Article Customers 150