Retently

MAY 9, 2024

Boosting your B2B customer retention rates is incredibly important for nurturing a sustainable business. It’s a thrill to land a new customer, no doubt. Many companies get caught in this cycle because they prioritize new customer acquisition so heavily that they overlook how many customers they’re losing along the way.

Customer Retention 141

Customer Retention B2B Customers Loyalty Programs 141

Retently

SEPTEMBER 3, 2024

Key Takeaways We use post-trial and recurring NPS feedback to consistently refine our product and quickly adapt to customer needs. Helpdesk CSAT surveys provide insights into support performance and allow us to make adjustments that enhance customer satisfaction after every interaction.

B2B 158

B2B NPS Demo Feedback 158

eglobalis

SEPTEMBER 5, 2024

In a world where every interaction counts, successful companies aren’t merely focused on closing deals—they’re laser-focused on keeping customers happy, loyal, and engaged. It’s no longer enough to simply deliver products; companies must craft seamless, meaningful customer journeys that lead to long-term success.

Metrics 322

Metrics Customer Success 2024 2023 322

InMoment XI

MARCH 14, 2023

In the conversation, she offered insight into how B2B brands can create transparency, combat supply chain challenges, redefine “customer loyalty,” and drive trust for customers who face an increasingly complex supply chain in one of the most volatile market cycles in recent history.

Voice of Customer 195

Voice of Customer B2B Customer Experience Culture 195

Retently

MARCH 14, 2023

By tapping into the voice of the customer , companies can gain a deeper understanding of customer needs and craft meaningful experiences that foster loyalty. Product reviews and Net Promoter Score (NPS) surveys are commonly used to measure customer experience and collect zero-party data. So, let’s get started.

NPS 146

NPS Net Promoter Score Customer Satisfaction Feedback 146

SurveySensum

AUGUST 2, 2023

Are you struggling to choose the right surveys to enhance your B2B customer experience journey? In this blog, we’re going to talk about which surveys to take across the B2B customer experience journey with question examples of each industry. B2B SaaS Touchpoints When to Conduct the Survey?

B2B 52

B2B Customer Experience Touchpoint NPS 52

eglobalis

OCTOBER 14, 2024

Introduction: The Changing Landscape of CX Education Customer experience (CX) education has long relied on a model built around a set of 5-6 pillars. The traditional 5-6 pillar model of CX education was created to give professionals a structured approach to understanding customer experience. The same applies to B2B and B2C.

Customer Experience 344

Customer Experience Customer Journey Mapping Innovation Net Promoter Score 344

SurveySensum

OCTOBER 5, 2020

You need to ask those questions at the right time throughout the customer life cycle. For any B2B SaaS company that is starting its Voice of Customer program, the customer journey is the first step to understand your customers. Today, I am going to share with you, What is a typical B2B SaaS customer journey?

Customer Journey 52

Customer Journey B2B Net Promoter Score NPS 52

InMoment XI

OCTOBER 9, 2024

From onboarding the customer to converting them into a loyal brand advocate, each step of the customer journey is an opportunity to learn how your customer views your business. Knowing how to collect customer feedback is crucial to delivering consistent value as a business and staying ahead of your competition.

Feedback 195

Feedback Social Media 2024 B2C 195

SurveySensum

NOVEMBER 6, 2023

They both launched NPS surveys to assess and enhance overall satisfaction and loyalty. Bakery A didn’t uncover any useful feedback, but Bakery B discovered customers were unhappy with the limited dine-in cake options. Weeks later, Bakery B attracted more customers, including some from Bakery A. What is NPS?

NPS 52

NPS Feedback Loyalty Customer Satisfaction 52

Retently

JUNE 28, 2022

That is if you put your NPS® to work. Without a clear strategy for turning NPS feedback into growth, it’s easy to run a business that people like but don’t talk about. This can be easily automated by using a specialized NPS software. All it takes is a quick follow-up message to every Promoter.

NPS 148

NPS Net Promoter Score Feedback Social Media 148

Totango

MARCH 4, 2022

B2B customer service is often confused with B2B customer success, but they are not the same. Despite their differences, however, they do share an intimate relationship – you need strong customer service to achieve customer success. What is B2B Customer Service? App integrations.

B2B 95

B2B Customer Success Customer Service B2C 95

SurveySensum

SEPTEMBER 15, 2023

Are you struggling to meet your B2B clients’ ever-changing needs in today’s fast-paced service industry? In the realm of B2B service, staying attuned to client feedback is more crucial than ever. This is where customer feedback tools become essential. But what exactly a B2B service feedback tool is?

B2B 52

B2B 2023 Feedback NPS 52

SurveySensum

AUGUST 21, 2023

That’s why understanding the importance of customer retention and implementing effective B2B SaaS customer retention strategies are crucial. We will explore 10 surefire practical customer retention strategies that can help you comprehend customer churn , identify key benchmarks, and create a revenue-focused strategy.

Customer Retention 52

Customer Retention B2B NPS Demo 52

SurveySparrow

MARCH 21, 2023

This is especially true of the B2B customer experience. B2B customers don’t just want you to meet their expectations; they want you to exceed them – every single time. You can only “sweeten the deal” for your customers by offering a superior B2B experience. Why is customer experience in B2B important?

B2B 52

B2B Customer Experience B2C Social Media 52

Totango

FEBRUARY 11, 2022

Delivering a satisfying B2B customer experience is key to staying competitive in today’s SaaS market. Here, we’ll outline a strategic roadmap to developing a winning B2B customer experience strategy. First, we’ll take a look at what B2B customer experience is and why it’s an important priority.

B2B 111

B2B Customer Experience B2C Net Promoter Score 111

Genroe

NOVEMBER 29, 2021

The post [CX Tribe] 30 November 2021 – NPS Case study + Customer Journey Ownership appeared first on B2B Marketing | Customer Feedback | Net Promoter Score | Genroe. .”— Steve Jobs, co-founder, Chairman, and CEO of Apple Inc. Okay then, let’s look at […].

2021 52

2021 Net Promoter Score NPS Customer Journey 52

Wootric

JULY 15, 2020

In this guest post, Nathan Lippi, Head of User Research at PandaDoc, shares a Pareto principle approach to getting the most from a B2B Net Promoter Score program. . It’s debated, loved, and hated, but in the world of B2B SaaS it’s rarely used to its full potential. The main purpose of NPS is to drive action.

NPS 69

NPS B2B Net Promoter Score E-support 69

Feedbackly

MAY 25, 2023

However, with time, we realized that NPS alone is not sufficient to know everything about customer experience despite being a powerful CX metric. If you want to adopt NPS to your CX strategy, knowing its benefits and drawbacks can help you optimize your CXM program better. Where does NPS fall short?

NPS 52

NPS Metrics B2C Advertising 52

SurveySensum

SEPTEMBER 7, 2023

But more often than not, businesses make this common mistake while sending an NPS survey. The success of the NPS survey majorly depends on timing. Also, sending the right type of NPS survey at the right time matters a lot. Well, there are two types of NPS surveys – relationship NPS surveys and transactional NPS surveys.

NPS 52

NPS Net Promoter Score Automotive B2B 52

eglobalis

JUNE 27, 2024

This strategy should encapsulate everything from understanding customer behaviors and preferences to aligning internal processes and cultures around those insights. However, while easy to write about, it is much harder to implement in both B2B and B2C contexts. Customer surveys remain fundamental for gathering direct feedback.

Customer Experience 368

Customer Experience Customer Centricity Net Promoter Score Government 368

SurveySparrow

DECEMBER 27, 2023

In the growing B2B SaaS enterprise sector, it is crucial to understand what customers need and prefer to drive growth and deliver outstanding experiences. This is where the Voice of the Customer (VoC) framework comes in. What is Voice of Customer Framework? How Beneficial is the Voice of Customer Framework?

Voice of Customer 52

Voice of Customer B2B Net Promoter Score NPS 52

SurveySensum

JULY 21, 2023

Allocating resources to attract new customers is indeed expensive compared to nurturing and retaining your current customer base. That’s why here in this blog we will talk about the top 11 B2B customer retention strategies. By doing so, you can nurture lasting relationships and drive customer loyalty.

Customer Retention 52

Customer Retention B2B Net Promoter Score Touchpoint 52

Lumoa

FEBRUARY 9, 2023

Whether you’re new to customer experience or seeking inspiration, this guide serves as your ultimate resource for exploring and delving deeper into this exciting field. The most important AI technologies, that are relevant for analyzing customer feedback, fall in the area of natural language processing (NLP) and machine learning.

Definition 167

Definition Net Promoter Score Customer Experience B2C 167

Retently

OCTOBER 16, 2023

The reality, however, is that NPS® is just as valuable as a customer satisfaction tool as ever. In fact, with web users more flooded with email-based distractions than ever , the simplicity of NPS could make it even more valuable than before. Are you stuck in the customer satisfaction bubble?

Net Promoter Score 147

Net Promoter Score Metrics NPS Customer Satisfaction 147

SurveySparrow

DECEMBER 26, 2023

In the growing B2B SaaS enterprise sector, it is crucial to understand what customers need and prefer to drive growth and deliver outstanding experiences. This is where the Voice of the Customer (VoC) framework comes in. What is Voice of the Customer Framework? How Beneficial is the Voice of the Customer Framework?

B2B 52

B2B Net Promoter Score NPS Feedback 52

SurveySensum

AUGUST 8, 2023

According to a Microsoft Dynamics 365 State of Global Customer Service Report , 95% of consumers consider good B2B customer service essential for earning loyalty. Remember the old saying, “A happy customer is a loyal customer”? That’s where customer feedback comes into play. That’s right!

B2B 52

B2B Feedback Customer Service Touchpoint 52

CustomerSuccessBox

APRIL 19, 2022

Businesses are realizing the power of customer journey mapping to monitor customer experience performance and identify opportunities for improvement. Customer journey analytics is enabling access to tap into the customer behavior across touchpoints and over time to measure the impact of customer behavior on business outcomes.

Customer Journey 52

Customer Journey Metrics Touchpoint Advertising 52

Experience Investigators by 360Connext

NOVEMBER 30, 2021

In my work consulting, training, and running workshops , one consistent theme I find is teams are super eager to begin the Customer Journey Mapping process. Customer Journey Mapping can reveal — and help solve — a lot of problems in the customer journey. Decide on the goals of the project.

Customer Experience 367

Customer Experience Customer Journey Mapping Customer Journey Touchpoint 367

ShepHyken

MAY 26, 2024

My Comment: If you’ve been following my work, you know I’m a huge NPS – Net Promotor Score – fan. See my article on the Top 14 Customer Service and CX Metrics.) This is an interesting article about NPS. My Comment: Here’s a great report from Onalytica in their 2024 B2B influencer Marketing Report.

2024 80

2024 Net Promoter Score Article Customer Service 80

Wootric

AUGUST 26, 2020

Five years ago, back when it was still common for software companies to gear up for an annual NPS email survey campaign, we made a name for ourselves with a “set and forget” in-app Net Promoter Score survey program. . Ask the NPS question right in the software product experience using a high-response microsurvey. .

NPS 72

NPS Net Promoter Score Events Effort Score 72

SurveySensum

NOVEMBER 22, 2024

5) InMoment Large enterprise-level companies In-app surveys Customer segmentation Custom reporting and dashboard Contact their team for details 4.7 (5) 5) Retently Businesses of all sizes looking for a flexible and scalable survey tool No-code survey creation Automated follow-ups Precise NPS measurement $25/month 4.7 (5)

2025 52

2025 2024 Multi-Channel NPS 52

Wootric

FEBRUARY 4, 2021

When you begin using Net Promoter Score (NPS) surveys as part of your CX program, you should probably keep it simple. That means surveying every customer with the same NPS question on a cadence that makes sense for your business. That’s where a targeted NPS survey strategy comes in. Learn how they did it.

NPS 52

NPS Net Promoter Score Effort Score Events 52

Waypoint Group

SEPTEMBER 2, 2015

The last couple of weeks, my posts on LinkedIn have focused on renewals , NPS and feedback in a business-to-business setting. This week I want to shift to another popular B2C oriented CX practice that needs to be augmented a bit for true impact in B2B. 2) The goal of a B2B buyer is different from that of a traditional consumer.

Customer Journey Mapping 60

Customer Journey Mapping B2B Customer Journey B2C 60

GetFeedback

DECEMBER 21, 2018

Great customer experience is a major competitive advantage that drives new sales—and it’s predicted to overtake price and product as the primary brand differentiator for B2B sales by 2020. Customer retention statistics: More than 6 in 10 U.S. consumers say customer experience at most companies needs Improvement. (

Customer Retention 390

Customer Retention Net Promoter Score Poor Customer Service B2B 390

Gainsight

SEPTEMBER 5, 2019

Four out of five B2B companies expect to compete based on CX alone. It should come at no surprise that compared to B2C, B2B lags in customer experience (CX). You capture direct customer feedback and respond when they are upset or leverage it when they’re happy. Tip 2: Automate customer interactions.

B2B 49

B2B Customer Experience B2C NPS 49

PeopleMetrics

FEBRUARY 26, 2018

It has become all too common for B2B SaaS companies to survey their customers once a year through a moment-in-time customer relationship survey, with at least one section addressing the ultimate question of Net Promoter Score (NPS). If you are focused on customer retention, then you need to know the answer to?the

NPS 96

NPS Net Promoter Score Feedback Roadmap 96