Experience Investigators by 360Connext

NOVEMBER 20, 2014

While with traditional enterprise sales the customer is paying for a one-off purchase that may or may not go hand-in-hand with an annual service fee, SaaS companies are constantly having to cultivate the customer relationship if they are to stay in business.

Customer Experience 302

Customer Experience Chief Customer Officer Events 2003 302

eglobalis

JULY 25, 2024

A significant portion of European and UK influencers and educators in CX have not directly implemented or transformed CX in B2B or B2C environments. Many self-proclaimed experts achieve their status through certification programs and isolated successes, but this can sometimes mislead their followers and customers.

Customer Experience 399

Customer Experience Innovation Customer Centricity Culture 399

eglobalis

SEPTEMBER 5, 2024

The Power of Combining CS and CX Metrics: A Personal Perspective From my experience working with technology companies—especially in B2B settings—the benefits of combining Customer Success and Customer Experience metrics are immense. Time to Value (TTV) The time it takes for customers to realize value from a product.

Metrics 325

Metrics Customer Success 2024 2023 325

Retently

MAY 9, 2024

Boosting your B2B customer retention rates is incredibly important for nurturing a sustainable business. It’s a thrill to land a new customer, no doubt. Many companies get caught in this cycle because they prioritize new customer acquisition so heavily that they overlook how many customers they’re losing along the way.

Customer Retention 120

Customer Retention B2B Customers Loyalty Programs 120

Retently

SEPTEMBER 3, 2024

By personalizing questions and automating survey delivery, we gather detailed insights that keep us in sync with our customers’ needs. Some of these surveys are core to our approach, actively triggered at specific touchpoints or on a recurring schedule to monitor the customer experience.

B2B 152

B2B NPS Demo Feedback 152

InMoment XI

OCTOBER 9, 2024

For instance, if you want targeted feedback on your checkout process, you need to query customers on that specific touchpoint instead of asking them about their general thoughts on your business. Leverage interactions with customers via live chat. Collect feedback right after the purchase or service for accurate insights.

Feedback 195

Feedback Social Media 2024 B2C 195

Lumoa

FEBRUARY 9, 2023

Whether you’re new to customer experience or seeking inspiration, this guide serves as your ultimate resource for exploring and delving deeper into this exciting field. B2B Customer Experience B2B Customer Experience is, simply put, the experience and interactions with your company of a B2B customer.

Definition 167

Definition Net Promoter Score Customer Experience B2C 167

Beyond Philosophy

FEBRUARY 5, 2015

Many b2b and b2c companies offer antiseptic, commoditized, vanilla experiences for customers. Some, through culture, discipline, and purpose have succeeded in creating consistent, positive experiences which are appealing to customers and which customers consider worthy of passing along through informal conversation and recommendation.

CEM 156

CEM Customer Experience Customer Centricity B2C 156

SurveySensum

AUGUST 2, 2023

Are you struggling to choose the right surveys to enhance your B2B customer experience journey? In this blog, we’re going to talk about which surveys to take across the B2B customer experience journey with question examples of each industry. B2B SaaS Touchpoints When to Conduct the Survey?

B2B 52

B2B Customer Experience Touchpoint NPS 52

Team Support

NOVEMBER 22, 2019

While 90% of business-to-business (B2B) leaders recognize the importance of customer support, fewer than 25% of companies excel at helping their customers. It’s a concerning statistic as B2B markets thrive off long-term relationships with their clients. B2B issues can sometimes be complex.

B2B 80

B2B Customer Relationship Management Touchpoint Customers 80

Pointillist

FEBRUARY 19, 2018

Salespeople, call center agents and employees in other customer-facing roles cannot be expected to understand a customer’s entire history and derive their own insights from it in real time. Automated systems cannot be hand-programmed with rules to handle every conceivable customer history. Data Unification.

Customer Experience 111

Customer Experience Touchpoint Customer Journey Multi-Channel 111

SurveySensum

JULY 21, 2023

Allocating resources to attract new customers is indeed expensive compared to nurturing and retaining your current customer base. That’s why here in this blog we will talk about the top 11 B2B customer retention strategies. These are critical touchpoints where you can launch surveys. Let’s get started!

Customer Retention 52

Customer Retention B2B Net Promoter Score Touchpoint 52

Think Customers

AUGUST 30, 2021

In the B2B space, where relationships reign supreme, sales organizations found effective and efficient ways to conduct business with a digital-first approach that’s efficient, effective, and won’t go away any time soon. The sales world is forever altered, thanks to pandemic-fueled digital transformation across entire enterprises.

B2B 59

B2B Sales 2021 ROI 59

ENGAGE.cx

JULY 23, 2015

Today’s customer is “always on”, they are both empowered and fluid with their touchpoints creating a tremendous new pressure for your business. These growing challenges in customer engagement continue to illuminate the need for a better way to manage customer relationships. Remember, not all CRMs are created equal.

B2C 67

B2C Technology B2B Touchpoint 67

Gainsight

SEPTEMBER 5, 2019

Four out of five B2B companies expect to compete based on CX alone. It should come at no surprise that compared to B2C, B2B lags in customer experience (CX). You capture direct customer feedback and respond when they are upset or leverage it when they’re happy. Tip 2: Automate customer interactions.

B2B 49

B2B Customer Experience B2C NPS 49

SurveySensum

AUGUST 7, 2023

Struggling to make B2B customers happier? – You must not only meet but exceed your customer’s expectations. It’s time to unleash the potential of your B2B customer experience. Know your Customers Have you fallen into the trap of oversimplifying customer needs, focusing only on product quality and price?

B2B 52

B2B Customer Experience Marketing Customer Centricity 52

Team Support

OCTOBER 7, 2021

Maybe you know your customer’s name, their location, their company size, and so on, but to truly know your customer you’ll need to dig deeper. When a customer feels that you use every touchpoint to help them advance in their business goals, you become more than a vendor – you become a partner.

Customer Service 98

Customer Service B2B Touchpoint Customers 98

SurveySensum

SEPTEMBER 13, 2023

In the dynamic landscape of B2B manufacturing, where innovation is the lifeblood of progress, the power of customer feedback cannot be overstated. That’s the transformative potential of harnessing customer feedback, and in the year 2023, it’s not just an option – it’s an imperative. But is it worth it?

B2B 52

B2B 2023 Feedback Multi-Channel 52

SurveySparrow

DECEMBER 27, 2023

In the growing B2B SaaS enterprise sector, it is crucial to understand what customers need and prefer to drive growth and deliver outstanding experiences. This is where the Voice of the Customer (VoC) framework comes in. What is Voice of Customer Framework? How Beneficial is the Voice of Customer Framework?

Voice of Customer 52

Voice of Customer B2B Net Promoter Score NPS 52

SurveySparrow

DECEMBER 26, 2023

In the growing B2B SaaS enterprise sector, it is crucial to understand what customers need and prefer to drive growth and deliver outstanding experiences. This is where the Voice of the Customer (VoC) framework comes in. What is Voice of the Customer Framework? How Beneficial is the Voice of the Customer Framework?

B2B 52

B2B Net Promoter Score NPS Feedback 52

Team Support

JUNE 1, 2021

And it still holds true today, particularly in B2B environments, although it may look a little different today than it did back when (quarterly business reviews over a Zoom call versus a two-martini lunch, for example). Here are five ways you can foster lasting B2B relationships based on trust. Be consistent with touchpoints.

B2B 59

B2B Webinar Touchpoint Customer Relationships 59

Waypoint Group

NOVEMBER 6, 2015

For example, most companies treat their top “strategic” customers (especially in B2B) very differently than smaller accounts. Therefore the experiences that “Tier 1” customers have is quite different than the rest, and so their needs, expectations, and results will be different. Which story are you telling…?

B2B 49

B2B Feedback Net Promoter Score Financial 49

BirdEye

MAY 3, 2023

Importance of marketing channels for a business B2B vs B2C marketing channels Top marketing channels for your business Frequently asked questions about marketing channels Conclusion Understanding marketing channels (what is it?) It is important to know the distinctions between B2B and B2C marketing channels to create effective strategies.

Marketing 98

Marketing B2C Social Media Multi-Channel 98

PeopleMetrics

FEBRUARY 26, 2018

It has become all too common for B2B SaaS companies to survey their customers once a year through a moment-in-time customer relationship survey, with at least one section addressing the ultimate question of Net Promoter Score (NPS). The same applies for B2B SaaS companies. You could be dead by then. I’m not joking.

NPS 96

NPS Net Promoter Score Feedback Roadmap 96

Influitive

JANUARY 15, 2016

What would you do if you only had 24 hours to create a complex B2B marketing campaign that involved your entire team? This will keep your project grounded and give you a solid touchpoint to refer back to if you start to get blown off course. Was this B2B marketing campaign worth it? Marketing team’s feelings: Optimistic.

B2B 68

B2B Marketing Social Media Multi-Channel 68

customer sure

DECEMBER 21, 2024

Why Customer Retention Is Important If customer acquisition feels expensive, it is. According to a study by Harvard Business Review , acquiring new customers can be 5 to 25 times pricier than retaining your current ones. Wheras existing customers spend more and are warm leads for new product or service offerings.

Customer Retention 62

Customer Retention B2B Feedback Metrics 62

Pointillist

MARCH 22, 2018

90% of customer value for B2B businesses is obtained after the initial sale.’ – Marketo. Amazon has attributed upto 35% of its revenue to cross-sell, both through its “Frequently Bought Together” and “Customers Who Bought This Item Also Bought” features. Builds Stronger Customer Relationships.

Customer Journey 71

Customer Journey Hotels B2B Touchpoint 71

SurveySensum

DECEMBER 30, 2024

CustomerGauge has been specifically built to cater to B2B and handle complex, multi-touchpoint journeys and various account sizes. Built from the ground up around the Accounts Experience methodology, CustomerGauge offers B2B brands guidance for customer surveying and revenue growth, among other things.

Customer Success 52

Customer Success Multi-Channel NPS B2B 52

BirdEye

APRIL 24, 2023

In this blog post, we’ll share everything you need to know about digital marketing, so buckle up and get ready for an exciting journey through the cutting-edge world of customer engagement. Target audience: B2B targets other businesses, focusing on decision-makers and influencers. Table of contents What is digital marketing?

Marketing 93

Marketing Social Media B2C Advertising 93

Retently

MARCH 10, 2022

The other causes of customer churn lie in different stages of your customer’s relationship with you. To combat these areas, you need to influence the Customer Attraction, Engagement, Trial, and Conversion stages of your customer relationship.

E-support 147

E-support Poor Customer Service Customer Success Customers 147

ShepHyken

JANUARY 13, 2020

There are some good insights and ideas here, and after reading the article, you may think the title should have been, “What Does It Take to NOT Lose a Customer.” 4 Things to Automate In 2020 for Better Customer Relationships by Nathan Resnick. HubSpot) Customer relations should always be a top priority for any business.

2020 72

2020 Article Customer Service Retail 72

SurveySensum

JANUARY 8, 2024

SaaS B2B Automotive NBFC Is It Poor Form to Receive Surveys from Multiple Departments Within the Same Company? SaaS SaaS Touchpoints When to Conduct the Survey? B2B SaaS B2B SaaS Touchpoints When to Conduct the Survey? B2B Manufacturing B2B Manufacturing Touchpoints When to Conduct the Survey?

Feedback 52

Feedback Automotive B2B Touchpoint 52

delighted

SEPTEMBER 21, 2021

Below is a graphic that explains the inbound approach to business that revolves around serving your customers. Relationships are not developed overnight. This is where customer engagement comes in as a key ingredient in the recipe on how to develop a loyal following that advocates for your business. Check out Google Analytics.

Customer Engagement 85

Customer Engagement Engagement Net Promoter Score NPS 85

Customer Guru

AUGUST 8, 2018

Customer experience (CX) is the relationship of a customer with a business at all touchpoints during the period of the customer journey. It is widely said that customer experience is the next battleground for organizations. There is no denying that it is critical to business success.

Customer Experience 130

Customer Experience Chief Customer Officer Consulting Customer Experience Professionals 130

ChurnZero

MAY 18, 2021

It makes it easy for businesses to guide their customers towards the final leg of the purchase and beyond. It lays down the probable path that they will take, the multiple touchpoints they will interact with or become exposed to before making a purchase as well as all important post-sale customer engagements.

Customer Journey Mapping 84

Customer Journey Mapping Customer Journey Loyalty Programs Reference 84

ChurnZero

APRIL 12, 2019

A: Customer Success teams are typically responsible for driving specific outcomes related to customer retention and growth of customer relationships. These teams are responsible for the tactical realization of value for the customer. It’s all about customer-centricity.

Customer Centricity 14

Customer Centricity Customer Success Net Promoter Score B2B 14

PeopleMetrics

MAY 12, 2022

Let's start by reviewing the basics of customer journey mapping and why it's such a valuable practice for your business. What's a customer journey map? A customer journey map is a visual or multimedia representation of all the touchpoints that a customer has with your business over the course of your relationship.

Customer Journey Mapping 62

Customer Journey Mapping Customer Journey Hotels Touchpoint 62