Think Customers

APRIL 10, 2025

For B2B companies, the complexity of sales cycles, long-term contracts, and multiple decision-makers makes it imperative to align CX strategy with overall business objectives. Customer expectations are changing Todays B2B customers expect seamless interactions, self-service options, and personalized service just like in B2C.

B2B 52

B2B Net Promoter Score Effort Score Financial 52

eglobalis

JUNE 27, 2024

However, while easy to write about, it is much harder to implement in both B2B and B2C contexts. This can be achieved through training programs focused on empathy and customer service, performance metrics prioritizing customer satisfaction, and leadership modeling these priorities.

Customer Experience 453

Customer Experience Customer Centricity Net Promoter Score Government 453

GetFeedback

NOVEMBER 4, 2019

To explore how the state of B2B VoC has been thus far, we dive into four trends defining VoC programs in 2019 and tell you what you need to know to compete with the best-in-class. Surveys like Customer Satisfaction Score (CSAT), Customer Effort Score (CES) and Net Promoter Score (NPS) have become ubiquitous with listening to customers. .

B2B 150

B2B Multi-Channel Net Promoter Score NPS 150

Experience Investigators by 360Connext

JULY 24, 2015

What customer experience metrics will survive? Dashboards showing just customer satisfaction rate as the only customer metric are short-sighted, to say the least. Net Promoter Score (NPS) was the “only” metric that mattered for a while. What metric will matter tomorrow? Who will your customers be?

Net Promoter Score 234

Net Promoter Score Metrics Effort Score 2015 234

Retently

MARCH 11, 2025

Another valuable sources of insight in this process comes from open-ended responses in customer satisfaction surveys like NPS (Net Promoter Score), CSAT (Customer Satisfaction Score), and CES (Customer Effort Score). NPS (Net Promoter Score) : Would you recommend us? More on that next.

Management 115

Management Customer Experience Roadmap NPS 115

Kayako

JUNE 16, 2022

The Corporate Executive Board’s Customer Contact Council (CCC) surveyed 75,000 B2C and B2B customers over three years and published their research in 2010. For example, reducing customer effort in self-service options and streamlining the live call experience. But what is the Customer Effort Score ?

Effort Score 62

Effort Score Measurement Net Promoter Score Metrics 62

InMoment XI

JANUARY 10, 2023

CX efforts then become more specialized, and that’s when silos begin to form. Before you know it, you’ve got different departments using separate technologies and focusing on different metrics—fragmenting your understanding of the customer experience. . This goes beyond metrics. What Kind of Background Should a CX Manager Have?

Customer Experience 243

Customer Experience Management Touchpoint Net Promoter Score 243

Lumoa

FEBRUARY 9, 2023

B2B Customer Experience B2B Customer Experience is, simply put, the experience and interactions with your company of a B2B customer. The situation when B2B CX was very distant from B2C CX has been rapidly changing. Now at least 80% of B2B buyers now expect the same buying experience as B2C customers.

Definition 167

Definition Net Promoter Score Customer Experience B2C 167

BlueOcean

OCTOBER 6, 2020

What Service Level Metrics Are Most Relevant to Your Business Now? Let’s face it: Contact center metrics that measure customer service as if it’s some kind of race (think Average Handle Time) are frankly table stakes. Is your partner focused on metrics that help you assess and elevate customer loyalty or promotion and advocacy?

Customer Care 156

Customer Care Contact Center Net Promoter Score Metrics 156

Retently

AUGUST 5, 2024

Welcome to The Ultimate Guide to the Best B2B NPS Software of 2024 ! Let’s dive in and understand why NPS (Net Promoter Score) is such a big deal and how the right software can make all the difference. So, let us guide you through the best B2B NPS software options of 2024. Top Pick for B2B SMBs 1.

NPS 100

NPS B2B 2024 Net Promoter Score 100

Thematic

MARCH 30, 2025

Not all data points are equally useful, which is why setting clear KPIs— metrics that reflect success — is essential. For customer experience teams, KPIs like customer satisfaction score (CSAT) , net promoter score (NPS) , and customer effort score (CES) help quantify how well you’re meeting customer needs.

Customer Insights 62

Customer Insights Insights Feedback E-support 62

InMoment XI

OCTOBER 9, 2024

Sometimes, collecting feedback from clients calls for a tailored approach, especially when it comes to distinguishing between B2C and B2B interactions. Methods like one-on-one interviews, comprehensive surveys, and dedicated online portals help gather specific and detailed context from decision-makers to enhance the B2B customer experience.

Feedback 195

Feedback Social Media B2C 2024 195

Retently

DECEMBER 10, 2024

While it is well-known for its Net Promoter Score capabilities, Retently extends its functionality to include a full suite of CX metrics , such as Customer Satisfaction (CSAT) and Customer Effort Score (CES). Pricing: Retently offers tailored plans for Ecommerce and B2B businesses to help manage customer experience data.

2024 78

2024 Multi-Channel NPS Feedback 78

ClientSuccess

DECEMBER 21, 2021

However, when it comes to knowing which metrics to track, not all customer success leaders are on the same page. There are widespread metrics like NPS and sentiment and high-level numbers like churn rate and retention rate. If your company is B2B, this could be interpreted as average revenue per logo.

Metrics 100

Metrics Customer Success Net Promoter Score NPS 100

Retently

JULY 16, 2024

Most companies focus on continuously improving their customer satisfaction, and tracking Net Promoter Score is an important step in building a culture of Customer Success. Over the years, Net Promoter Score has proven to be a key customer satisfaction metric.

Net Promoter Score 148

Net Promoter Score NPS Customer Satisfaction Metrics 148

ChurnZero

MARCH 29, 2019

How Best to Create a B2B Survey. You may think when looking for clear feedback from clients in the B2B sphere, it can be simple enough to directly ask for an assessment of the products or services you are providing. Customer Effort Score (CES) This gauges the difficulty or stress of a client to achieve different tasks successfully.

B2B 73

B2B Net Promoter Score Customer Centricity Webinar 73

Lumoa

APRIL 24, 2018

The Net Promoter System® (or NPS) has been a popular customer experience metric since its creation in 2003. As a rule, I would always suggest collecting NPS as one of a number of metrics (including CSAT and Customer Effort) unless there is a compelling reason why you should not. There is no perfect metric.

NPS 126

NPS Net Promoter Score Metrics Effort Score 126

Lumoa

MARCH 20, 2018

B2B customer experience B2B Customer Experience is, simply put, the experience and interactions with your company of a B2B customer. The situation when B2B CX was very distant from B2C CX has been rapidly changing. Now at least 80% of B2B buyers now expect the same buying experience as B2C customers.

Net Promoter Score 107

Net Promoter Score Customer Experience CEM B2C 107

ShepHyken

JANUARY 20, 2020

Customer Effort Score or Customer Satisfaction? CustomerThink) Customer Effort Score is a popular metric used to measure customer service satisfaction using one single question. The principle behind this is that companies create loyal customers by reducing customer effort. by Martin Powton.

2020 96

2020 Article Customer Service Loyalty Programs 96

ClientSuccess

FEBRUARY 8, 2023

There are an overwhelming amount of metrics that you can measure to track customer success. So, to break through the fray and give you a place to start, Client Success has created THE list of the most valuable customer success metrics. If your company is B2B, this could be interpreted as average revenue per logo.

Metrics 75

Metrics Customer Success Net Promoter Score E-support 75

delighted

JANUARY 20, 2022

This post is a guest contribution by Project Manager and B2B Copywriter, Lee Li Fang. In this article, we will discuss the most common measurements of customer satisfaction, how this data is collected, and why these metrics matter to the success of a company. Customer Effort Score. Online customer reviews. Conclusion.

Customer Satisfaction 52

Customer Satisfaction Metrics Measurement Net Promoter Score 52

Wootric

JULY 15, 2020

In this guest post, Nathan Lippi, Head of User Research at PandaDoc, shares a Pareto principle approach to getting the most from a B2B Net Promoter Score program. . It’s debated, loved, and hated, but in the world of B2B SaaS it’s rarely used to its full potential. Step 3: NPS’ Secret Third Question.

NPS 69

NPS B2B Net Promoter Score E-support 69

Waypoint Group

MAY 28, 2015

Unfortunately for B2B companies, getting a boost in sales doesn’t come from a Tonight Show debut or a Colbert Bump, like it would for artists or public figures. If you’re a B2B marketer, you may attempt to make a viral video, or better yet, use a strategic account based approach to engage with prospects. Averages are often misleading.

B2B 56

B2B Management NPS Effort Score 56

TechSee

DECEMBER 22, 2019

Complex cases increase average handling time (AHT), a key performance metric that is deeply entrenched in the customer service field. In addition, dealing with irate customers and their complicated issues is causing sky-high rates of agent attrition – around 24% – when agents get burned out from failing to solve their customers’ problems.

Call Center 124

Call Center Contact Center Culture Average Handle Time 124

Think Customers

JULY 25, 2024

Introduction The Net Promoter Score (NPS) has long been a widely used metric for assessing customer loyalty, satisfaction, and the potential for customer churn as a relationship and transactional metric. The Broader Critique of Singular Metrics The issue with NPS is not unique. Read the original here.

Metrics 40

Metrics Feedback NPS Net Promoter Score 40

SurveySensum

OCTOBER 5, 2020

For any B2B SaaS company that is starting its Voice of Customer program, the customer journey is the first step to understand your customers. Today, I am going to share with you, What is a typical B2B SaaS customer journey? Let’s start by understanding a typical B2B SaaS customer journey with an example. NPS Survey. NPS Survey.

Customer Journey 52

Customer Journey B2B Net Promoter Score NPS 52

Magellan Solutions

AUGUST 12, 2021

How BPO Philippines improve this metric for SMEs. BPO Philippines offers multi discipline strategies to improve the Net Promoter Score (NPS) for businesses worldwide. . What is Net Promoter Score (NPS). This is the gold standard metric to measure customer experience and assess customer loyalty. Social media.

Metrics 52

Metrics Net Promoter Score NPS Call Center 52

Heart of the Customer

MAY 6, 2022

If you want to fill a room at a conference, just put the word “metric” in your session title, and you’re good to go. Mention “Net Promoter Score” or “Customer Effort Score,” and you’ll need to order more chairs. We CX folks love to discuss measurement. That’s because we spend so many of our waking […].

Net Promoter Score 78

Net Promoter Score Measurement Effort Score Metrics 78

Heart of the Customer

MARCH 6, 2019

Unfortunately, not every important metric can be captured in your systems. The post Ten B2B KPIs to Track Starting Now (none are NPS) – Employee-Rated and Survey Items appeared first on Heart of the Customer. Yesterday, we talked about Business KPIs that you need to track to truly understand the value and cost of different clients.

B2B 60

B2B NPS Metrics Net Promoter Score 60

delighted

MARCH 15, 2019

Constant monitoring of your customer experience metrics will let you know whether the changes you’re making are moving the needle. Sample B2B Customer Experience Lifecycle Milestones for Transactional Feedback. Collect feedback based on customer segmentation. Your company’s user personas can also influence how your gather feedback.

Net Promoter Score 75

Net Promoter Score NPS Touchpoint B2B 75

Lumoa

JANUARY 23, 2018

Most companies collect feedback in some specific format, such as Net Promoter Score. Some companies use other metrics , such as Customer Effort Score or Customer Satisfaction. These standard metrics include not only the number, but also free text feedback revealing why your customers like or dislike you or your product.

NPS 114

NPS Financial Feedback Net Promoter Score 114

ProProfs Chat

MAY 31, 2019

This is more important when it comes to a B2B service provider. Like in any other program that you implement, you need a metric to measure the success of your loyalty program. Different businesses use different metrics to measure the success of their loyalty programs but these are the most commonly used metrics: Net Promoter Score.

Loyalty Programs 66

Loyalty Programs Loyalty Net Promoter Score Omnichannel 66

Wootric

MAY 12, 2020

But the real power comes from additional segmentation by metrics that are important to your business. For evidence, they point to DocuSign, Slack, Zoom — end user adoption propelled these B2B SaaS juggernauts to IPO. . You’re investing in NPS for more than a score. Is NPS the only metric you need?

Net Promoter Score 98

Net Promoter Score NPS Feedback Measurement 98

Confirmit

JUNE 15, 2017

Last week customer experience practitioners and executive-level VoC program sponsors from leading organizations convened in New York City for Confirmit’s Second Annual B2B Summit. They also talked about key Moment of Truth in the B2B customer relationship and the importance of identifying patterns of behaviors around those moments.

B2B 40

B2B Net Promoter Score Insurance NPS 40

SurveySensum

AUGUST 22, 2023

Understanding the Power of SaaS Customer Feedback Gathering customer feedback in the B2B SaaS industry can do wonders. Feedback tailors your product to fit B2B clients, showing them you’re in sync with their needs. Valuing customer opinions builds trust, crucial for strong B2B relationships. Not only that. Upgrade ROI.

Feedback 52

Feedback Net Promoter Score B2B Roadmap 52

Kayako

JANUARY 12, 2017

One of the most important aspects is to forget about thinking of B2B communication, and focus on building relationships through human to human interaction. Implementing Customer Effort Score , by Nicereply. How to Succeed With a Customer-centric Marketing Strategy , by Jill Rowley.

2017 79

2017 Article Customer Experience Chief Customer Officer 79

Lumoa

MARCH 20, 2018

B2B customer experience B2B Customer Experience is, simply put, the experience and interactions with your company of a B2B customer. The situation when B2B CX was very distant from B2C CX has been rapidly changing. Now at least 80% of B2B buyers now expect the same buying experience as B2C customers.

Definition 60

Definition Net Promoter Score Customer Experience CEM 60