Retently

AUGUST 23, 2023

Some people argue that NPS® doesn’t work effectively for B2B companies. We argue the opposite — Net Promoter Score® is just as valuable for a B2B company as it is for a B2C brand. While it’s true that B2B companies typically have fewer customers than B2C companies, there’s a flip side to this coin.

Net Promoter Score 148

Net Promoter Score B2B B2C NPS 148

Retently

OCTOBER 16, 2023

In a 2003 Harvard Business Review article , Fred Reichheld introduced Net Promoter Score® as a new measure of customer loyalty and satisfaction. That makes the Net Promoter Score, as of 2023, 20 years old — an eternity for a customer success metric in the fast-paced world of technology.

Net Promoter Score 143

Net Promoter Score Metrics NPS Customer Satisfaction 143

eglobalis

NOVEMBER 26, 2024

Over the past few years, empathy has become a buzzword in CX conversations—and while it’s great to emphasize understanding, empathy alone is practically useless if issues in B2B or B2C experiences remain unresolved. This article challenges the status quo of how empathy is perceived in B2B CX.

B2B 406

B2B B2C Culture Workshop 406

Experience Investigators by 360Connext

JULY 6, 2015

When a B2B customer is trying to determine who to call or what to do, the first line of defense is often sales. These are the earliest relationships formed, and for a B2B customer, their “guy” is who they think of when they know they need to call someone. B2B customers are still people.

B2B 278

B2B Net Promoter Score Effort Score Loyalty 278

eglobalis

DECEMBER 17, 2024

Rethinking Customer Loyalty Metrics: Beyond NPS The Net Promoter Score (NPS) , once heralded as the ultimate measure of customer loyalty, is now under scrutiny. Critics argue that NPS oversimplifies complex emotions and fails to provide actionable insights that drive meaningful change.

2025 276

2025 Net Promoter Score B2B Multi-Channel 276

Retently

APRIL 11, 2023

A thriving company hinges on happy customers and one of the most reliable ways to gauge their satisfaction is through a consistent NPS process. As your customers grow, their needs change In B2B, customers rarely remain constant. Satisfied customers translate into growth through word of mouth.

Net Promoter Score 157

Net Promoter Score NPS Customer Satisfaction Measurement 157

GetFeedback

DECEMBER 21, 2018

Great customer experience is a major competitive advantage that drives new sales—and it’s predicted to overtake price and product as the primary brand differentiator for B2B sales by 2020. Among B2B decision makers, lack of speed in interactions with their suppliers is the number one pain point, mentioned twice as often as price.

Customer Retention 390

Customer Retention Net Promoter Score Poor Customer Service B2B 390

eglobalis

NOVEMBER 3, 2024

Originally posted at [link] Introduction In the realm of business-to-business (B2B) interactions, customer experience (CX) is often approached through standardized frameworks and prescriptive methodologies, frequently rooted in models from major industry analysts like Gartner, Forrester, and others.

B2B 442

B2B Culture Innovation Loyalty 442

eglobalis

SEPTEMBER 5, 2024

The Power of Combining CS and CX Metrics: A Personal Perspective From my experience working with technology companies—especially in B2B settings—the benefits of combining Customer Success and Customer Experience metrics are immense. Net Promoter Score (NPS) Measures customer loyalty by asking how likely customers are to recommend the product.

Metrics 325

Metrics Customer Success 2024 2023 325

Wootric

MAY 12, 2020

So you’ve been reading up on Net Promoter Score. It’s true that Net Promoter Score is a great way to engage with your customers and solicit tons of feedback. As a SaaS company with SaaS customers like Zoom, DocuSign and Hubspot, we have a unique perspective on NPS in cloud software. Have questions?

Net Promoter Score 98

Net Promoter Score NPS Feedback Measurement 98

Totango

NOVEMBER 3, 2021

The Net Promoter Score question provides one of the most effective tools for predicting customer loyalty and brand advocacy. However, the value of NPS surveys depends on how you go about conducting them as well as what you do with the data you collect. What is the Net Promoter Score Question?

Net Promoter Score 100

Net Promoter Score NPS Loyalty Customer Satisfaction 100

Totango

NOVEMBER 3, 2021

The Net Promoter Score question provides one of the most effective tools for predicting customer loyalty and brand advocacy. However, the value of NPS surveys depends on how you go about conducting them as well as what you do with the data you collect. What is the Net Promoter Score Question?

Net Promoter Score 99

Net Promoter Score NPS Loyalty Customer Satisfaction 99

Totango

NOVEMBER 3, 2021

The Net Promoter Score question provides one of the most effective tools for predicting customer loyalty and brand advocacy. However, the value of NPS surveys depends on how you go about conducting them as well as what you do with the data you collect. What is the Net Promoter Score Question?

Net Promoter Score 97

Net Promoter Score NPS Loyalty Customer Satisfaction 97

Retently

DECEMBER 21, 2022

Here’s an interesting question for B2B companies that use Net Promoter Score to get feedback from their clients: Scenario : You run a B2B company that sells software. Should you ask your key contact to complete your NPS survey, or should you send it to every user that engages with your product?

Net Promoter Score 147

Net Promoter Score B2B NPS Feedback 147

SurveySensum

DECEMBER 18, 2024

NPS aims to unravel customers sentiments. You can receive a score of 35 or 50 or 63 which determines how happy or unhappy your customers are. But how can you know if it is a good or bad NPS score ? But for that, we must first understand what NPS is and how NPS is calculated. Scroll down and find out.

Net Promoter Score 52

Net Promoter Score NPS Insurance Metrics 52

eglobalis

JUNE 27, 2024

However, while easy to write about, it is much harder to implement in both B2B and B2C contexts. This involves setting up multiple feedback channels such as customer surveys, social media listening, direct customer interviews, and net promoter scores (NPS) to capture ongoing customer sentiment and insights.

Customer Experience 369

Customer Experience Customer Centricity Net Promoter Score Government 369

Retently

JUNE 28, 2022

Net Promoter Score® lets you measure and analyze customer satisfaction to learn more about what people like (and dislike) about your product or business. That is if you put your NPS® to work. Without a clear strategy for turning NPS feedback into growth, it’s easy to run a business that people like but don’t talk about.

NPS 148

NPS Net Promoter Score Feedback Social Media 148

eglobalis

OCTOBER 14, 2024

The same applies to B2B and B2C. For example, the customer expectations for a B2B tech company will differ significantly from those for a consumer-facing retail brand. Bain offers CX consulting and training services heavily centered on NPS and customer feedback systems.

Customer Experience 345

Customer Experience Customer Journey Mapping Innovation Net Promoter Score 345

Lumoa

FEBRUARY 9, 2023

Why is NPS ® going up or down? B2B Customer Experience B2B Customer Experience is, simply put, the experience and interactions with your company of a B2B customer. The situation when B2B CX was very distant from B2C CX has been rapidly changing. With AI, you can get answers to most of your “why” questions.

Definition 167

Definition Net Promoter Score Customer Experience B2C 167

Retently

NOVEMBER 27, 2023

Let’s explore the advantages of outsourcing your NPS process in order to help you make an informed decision for your business strategy. Outsourcing NPS programs will allow refocusing on important business activities without sacrificing quality or service in the back-office.

NPS 145

NPS Net Promoter Score Multi-Channel Customer Success 145

Retently

MARCH 14, 2023

Product reviews and Net Promoter Score (NPS) surveys are commonly used to measure customer experience and collect zero-party data. Consider this, there are 1,796 review tools available in the Shopify marketplace, as opposed to only 33 for NPS software. Quite a difference, wouldn’t you say? So, let’s get started.

NPS 138

NPS Net Promoter Score Customer Satisfaction Feedback 138

Retently

AUGUST 5, 2024

Welcome to The Ultimate Guide to the Best B2B NPS Software of 2024 ! Let’s dive in and understand why NPS (Net Promoter Score) is such a big deal and how the right software can make all the difference. We know that choosing the right NPS software can be overwhelming, with so many options out there.

NPS 78

NPS B2B 2024 Net Promoter Score 78

Retently

AUGUST 20, 2024

As a Customer Success Manager, Net Promoter Score ® is the most important metric you have access to for retaining customers. Smart growth hackers like Sachin Rekhi (former Director of Product Management at LinkedIn) have made NPS a key part of their retention and growth strategies. It also affects your users.

Net Promoter Score 78

Net Promoter Score Metrics NPS Advertising 78

Experience Investigators by 360Connext

JULY 24, 2015

Net Promoter Score (NPS) was the “only” metric that mattered for a while. But now there is a backlash in some organizations and data like Customer Effort Scores (CES) are on the rise. Dashboards showing just customer satisfaction rate as the only customer metric are short-sighted, to say the least.

Net Promoter Score 234

Net Promoter Score Metrics Effort Score 2015 234

Thematic

SEPTEMBER 6, 2018

Are you wondering whether to invest in the Net Promoter Score (NPS) to improve your customer experience? The debate is rife amongst NPS evangelists and those who are more doubtful, so here I share some examples of companies who have invested in NPS and made real improvements. (In 3 benefits of NPS.

Net Promoter Score 54

Net Promoter Score NPS Feedback Metrics 54

Beyond Philosophy

NOVEMBER 10, 2014

A Global Shipping company increased its Net Promoter Score (NPS) by 40% points over 30 months. The company linked every 4% points improvement of their NPS score to 1% improvement in shipping volume, thus increasing volume by 10%. A B2B Telecom reduced costs by 36% and increased revenues by 7%.

Net Promoter Score 164

Net Promoter Score ROI Customer Experience 2014 164

Retently

JULY 8, 2024

Over the last decade, Net Promoter Score® has gradually become the new standard for measuring customer loyalty and satisfaction, not just for startups but for businesses around the world. Popularly labeled as the “ultimate question”, the NPS® survey has made the long customer satisfaction surveys obsolete (for good!),

Net Promoter Score 148

Net Promoter Score NPS Metrics Reference 148

Totango

JULY 1, 2022

For B2B SaaS companies, customer loyalty drives subscription renewals and brand advocacy, making it a critical component of a profitable business model. This blog will look at why customer loyalty is vital for B2B SaaS businesses and how successful companies effectively cultivate it. First, we’ll discuss what customer loyalty is.

B2B 111

B2B Loyalty Net Promoter Score B2C 111

Experience Matters

SEPTEMBER 14, 2016

We just published a Temkin Group report, Tech Vendor NPS Benchmark, 2016, The research examines Net Promoter Scores and the link to loyalty for 62 tech vendors based on feedback from 800 IT decision makers in large North American organizations. Here’s the executive summary: For the […].

2016 105

2016 NPS Net Promoter Score B2B 105

GetFeedback

MAY 13, 2019

Net Promoter Score (NPS). Examples of feedback of this type are NPS or CSAT surveys, company questionnaires, or customer meetings set up by Product Management to discuss a potential feature. At a minimum, every company should measure and trend key customer experience metrics such as NPS, CES, and CSAT.

Feedback 302

Feedback Social Media Voice of Customer Net Promoter Score 302

CustomerGauge

JANUARY 27, 2016

In the following we take you through what they are and how they are used, what they mean for your Net Promoter score , and why we believe the mixed method approach is the best. Download the full ebook “The Fine Art Of Surveying,” to design and conduct, simple and fast NPS surveys.

Net Promoter Score 75

Net Promoter Score NPS B2C Touchpoint 75

PeopleMetrics

FEBRUARY 26, 2018

It has become all too common for B2B SaaS companies to survey their customers once a year through a moment-in-time customer relationship survey, with at least one section addressing the ultimate question of Net Promoter Score (NPS). the question of NPS for your company:? You could be dead by then.

NPS 96

NPS Net Promoter Score Feedback Roadmap 96

Totango

FEBRUARY 11, 2022

Delivering a satisfying B2B customer experience is key to staying competitive in today’s SaaS market. Here, we’ll outline a strategic roadmap to developing a winning B2B customer experience strategy. First, we’ll take a look at what B2B customer experience is and why it’s an important priority. What is B2B Customer Experience?

B2B 112

B2B Customer Experience B2C Net Promoter Score 112

Experience Matters

SEPTEMBER 16, 2015

We just published a Temkin Group report, Tech Vendor NPS Benchmark, 2015 , The research examines Net Promoter Scores and the link to loyalty for 62 tech vendors based on feedback from IT decision makers in large North American organizations. Overall, the tech vendor industry’s average NPS jumped to 31.8

2015 89

2015 NPS Net Promoter Score B2B 89

Wootric

DECEMBER 16, 2020

One user engagement strategy you can use to boost your customer retention is to make use of the Net Promoter Score (NPS) system. What is Net Promoter Score? NPS is a metric designed to measure customer experience. In order to get your NPS, you take the detractors away from the promoters.

Net Promoter Score 52

Net Promoter Score Customer Retention NPS Social Media 52

Beyond Philosophy

APRIL 18, 2016

One of the many ways these biases manifest is in our responses to psychometric tools like ability tests, personality questionnaires, and even responses on Net Promoter Score (NPS) inquiries. Net Promoter Score (NPS) is used to determine how likely you are to recommend a product or service to one of your friends or family.

Net Promoter Score 112

Net Promoter Score NPS CEM Consulting 112