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How to Win Leadership Commitment This article was originally published in part at [link] Introduction Customer Experience (CX) transformation has become a strategic priority for B2B organizations because it directly influences key business outcomes. At the same time, B2B customer expectations have risen.
The New York Times has a leader of Customer Experience (who we will soon be interviewing), and I was pleased to see that the UK is also embracing this role. Extensive experience of working within fast-paced environments for both large corporations and start-ups in EMEA and the US. 15+ years working in the digital industry.
Anne Herman is the ChiefCustomerOfficer for MSA – The Safety Company, the world’s largest manufacturer and distributor of safety equipment. Anne is the third ChiefCustomerOfficer for MSA. She believes the ease of those B2C transactions is influencing how B2B companies need to do business.
In 2003 there were 30 ChiefCustomerOfficers worldwide according to the ChiefCustomerOfficer (CCO) Council, reaching 450 by 2011. Annie has been specializing in the field of Customer Experience Management for over ten years, but has dabbled in lots of different parts of business.
This strategy should encapsulate everything from understanding customer behaviors and preferences to aligning internal processes and cultures around those insights. However, while easy to write about, it is much harder to implement in both B2B and B2C contexts.
Last week, I described recent research conducted by the CCO Council into the impact of the chiefcustomerofficer on company financials. Customer Centricity is a two-year investment. Developing and improving customer strategy is a profitable but longer-term investment.
On this episode of ChiefCustomerOfficer Human Duct Tape Show, I chat with Ross Garretson , Vice President of Customer Experience at Hunter Douglas North America , about how he builds out both the business to business and business to consumer experience for the worldwide leader in custom window treatments and architectural products.
On this episode of ChiefCustomerOfficer Human Duct Tape Show, I chat with Ross Garretson , Vice President of Customer Experience at Hunter Douglas North America , about how he builds out both the business to business and business to consumer experience for the worldwide leader in custom window treatments and architectural products.
Have you recently become a chiefcustomerofficer? If you’re taking on a CCO role in a company, there’s a lot of work that has to be done to get your customer experience program off the ground and running. Determine Customer Growth, Loss, and Retention. Listen and Understand How You Can Provide Value.
In the subscription economy, customer success has almost become synonymous with customer experience. However, in reality, customer experience comes from a vastly different place. The origins of CX lie in the B2C domain and are steeped in the discipline of market research. At CloudCherry, I own customer experience.
Do you have a ChiefCustomerOfficer? Where this vital function should sit in their organizational structures is the lingering question of customer experience management. This reflects a dedicated commitment to the customer experience, and it can be a powerful statement to both customers and employees.
Customer-Focused Organizational Decision-Making Begins With Connecting Silos. If interested in much more around this, check out ChiefCustomerOfficer 2.0 or I Love You More Than My Dog. The company is driven forward by customer growth and loyalty, and that applies in B2B and B2C.
Welcome to Episode 12 of The ChiefCustomerOfficer Human Duct Tape Show. In this edition, my guest is Natalie Schneider, the Vice President of Customer Experience at Anthem, Inc. B2B organizations tend to be very ingrained around specific sets of processes, and those processes need to be a bit different for B2C.
When you gather feedback from customers and frontline staff, you have to identify what the challenges are and get to the root of the problem. Know Your Customer Growth, Loss, and Retention. Kathy mentioned that a major takeaway she got from my book, ChiefCustomerOfficer 2.0 , is the importance of understanding your customer growth.
In the subscription economy, customer success has almost become synonymous with customer experience. However, in reality, customer experience comes from a vastly different place. The origins of CX lie in the B2C domain and are steeped in the discipline of market research. At CloudCherry, I own customer experience.
I’m excited to be back with new episodes of the ChiefCustomerOfficer Human Duct Tape Show. In today’s episode, I have an engaging and enlightening conversation with Craig Langlois , the Chief Experience Officer at the Berkshire Museum in beautiful Berkshire, Massachusetts.
Here we discuss the journeys and explore the roles of the most senior customer experience leaders around the world. This title is a nod to the fact that a ChiefCustomerOfficer often becomes the ‘duct tape’ of the organization to guide the company to earn the right to customer-driven growth. .
Don Peppers is a renowned keynote speaker, best-selling author, blogger, and customer experience strategist. He is the co-founder of CX Leaders LLC, a professional services company that aims at helping B2B and B2C organizations around the globe to build more meaningful, long lasting and profitable customer relationships.
You’re only going to be successful if the entire organization buys in to the value of customer success and of driving a customer experience and what it brings. Adriana Zeman, A Strategic and Experienced Customer Success Leader. Adriana Zeman is the VP of Customer Success at Zaius, a B2C CRM platform for marketers.
How and why Audi decided it needed to align more ‘traditional’ operations with digital operations from both a B2B perspective (working with dealerships) and a B2C perspective (selling cars to consumers). In my book ChiefCustomerOfficer 2.0 , there is a case study on Audi’s work around cultural commitment.
B2B customer experience is much more person-to-person than many think because of numerous departments weighing in on most purchase decisions, several functional areas from both the buyer and supplier firms interfacing for long periods before and after purchase, and the high monetary value and risky business impact of many B2B purchases.
As a CX practitioner, I continue to see how technology ushers in disruptions across retail and other B2C service industries, but I want you to remember that customer behavior is the actual impetus for these disruptions.
In this interview, Jay also shares examples from 3 companies (B2C and B2B) who’ve successfully operationalized talk triggers that keep their businesses booming and customers talking. The employment of these triggers means these companies don’t have to rely on paid advertising to grow and reach new customers.
Unprecedented Growth Chiefcustomerofficers and chief experience officers were once a small community of visionaries and practitioners pioneering customer experience (CX) across industries.
To help, we’ve curated this watchlist of Customer Success leaders who we believe you’ll gain some inspiration from and see them do great things in 2019. Amanda Berger, ChiefCustomerOfficer, Lucidworks. Amanda’s commitment to business results drives each aspect of her work as ChiefCustomerOfficer at Lucidworks.
A group of people representing some of the best brands in Europe gathered at Twickenham Stadium on a warm June day for a special masterclass focused “customer centricity” in companies that are primarily business-to-consumer (B2C). The remaining two sessions covered customer-centric strategy development and the transformational journey.
Notably, Wootric, which seeks to drive business outcomes from customer experience efforts, has the fastest payback in the category. Wootric specializes in customer experience management for high growth B2B and B2C software-as-service and companies in digital transformation. Wootric is ranked #1 in ROI (Return on Investment).
Executives expect digital disruption to be the most severe in B2C industries, particularly in media. My personal conversations with chiefcustomerofficers (CCOs) confirm that B2B industries are not far behind. 57% of Technology execs expect moderate or massive digital disruption.
The sudden shift to remote work has created complex challenges for customer experience leaders, especially those who still rely on on-premises contact center technology. A FlexJobs’ survey further supports these findings by adding that 65% of workers are more productive in their home office than at a traditional workplace.
Currently, he is serving as the Director of Customer Success at Kustomer and an Advisor at The Success League. He specializes in customer success, customer experience, SaaS start-ups, B2B & B2C marketing strategy, and e-commerce. Blake Morgan – Customer Experience Futurist, Keynote Speaker, Author.
just named company veteran Manu Steijaert as its first global chiefcustomerofficer, who will lead a new customer-experience team. The team will combine operations in data analytics, digital customer engagement, marketing, restaurant development and restaurant solutions. McDonald’s Corp.
Coming from the diverse experience that you have, what are the key differences in customer expectations between B2C and B2B? There is this perception that B2B and B2C are different, but the customer actually expects the same thing in both. I’d highly recommend the ChiefCustomerOfficer, and ChiefCustomerOffice 2.0
It’s our job every day to make every important aspect of the customer experience a little bit better.” They emphasize the importance of customer-centricity. Now, if you’re saying, “Andrew, Apple, and Amazon are primarily B2C companies; their stances on customer-centricity don’t apply to my B2B customers.”
It’s our job every day to make every important aspect of the customer experience a little bit better.” They emphasize the importance of customer-centricity. Now, if you’re saying, “Andrew, Apple, and Amazon are primarily B2C companies; their stances on customer-centricity don’t apply to my B2B customers.”
Speaker: Jay Nathan , ChiefCustomerOfficer of Higher Logic & Co- Founder of Gain Grow Retain . I have worked with different software companies that have more of a B2C feel to them that have very vibrant Facebook communities and it’s awesome.
Yeah, and I mean, we have this conversation so much and I also was the ChiefCustomerOfficer of Yext. I ran the support functions, all of the customer facing functions. Again, it’s different in a B2B versus the B2C environment, but finding ways to do that both internally and externally.
The research was conducted between September 24, 2019, and November 25, 2019, and targeted CX Professionals within B2B organizations with titles ranging from ChiefCustomerOfficers and VPs of CX to Directors and Managers of CX. 85% of respondents have targeted B2B clients for their Surveys (54% B2B only; 31% both B2B and B2C).
“2024 will continue to see the chiefcustomerofficer move into the leadership phase,” predicts ChurnZero CEO and co-founder You Mon Tsang. “Their task: to build customer success into the best-performing department: a center of excellence that integrates technology and people.
Many, many organizations aren’t set up to broadly intake, deeply understand, and fully action customer feedback - NPS can be an excellent vehicle to put your customers first, if done correctly. Andrew McFarland Senior Vice President, ChiefCustomerOfficer at Black Box. blog linkedin twitter Why?
Carmen: What industries are leading the way in customer service, and which industries have fallen behind? Shep: As a generality, B2C seems to set the bar for what good customer service looks like. Everything happening in the B2C world is applicable to B2B. Customers have more choices. Most people are consumers.
This interview is with Mike Milburn, ChiefCustomerOfficer of Service Cloud at Salesforce. You meet with customers all the time. Why should the customer have to call you back? Many B2C companies use us and they want to talk to their customers, to find out what’s going on.
This interview is with Mike Milburn, ChiefCustomerOfficer of Service Cloud at Salesforce. You meet with customers all the time. Why should the customer have to call you back? Many B2C companies use us and they want to talk to their customers, to find out what’s going on.
Net revenue retention may be the North Star metric—given its impact on market valuations of software and subscription businesses—but other, interdependent metrics also matter, including customer acquisition costs, churn, service margins, sales coverage ratios, and customer satisfaction. Key trends.
Her blog posts continue to serve as a valuable resource for people who seek to understand and master customer success processes. A star in the world of Customer Success, Amarachi Ogueji is known for her exceptional skills in retaining B2B and B2C SaaS clients. Amarachi Ogueji. Gemma Cipriani-Espineira. Kellie Capote.
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