Customer Bliss

APRIL 18, 2017

Even though MSA is a B2B company, one of the interesting things about their transformation efforts is that they look to “The Amazon Experience” — B2C — as a model. She believes the ease of those B2C transactions is influencing how B2B companies need to do business. Configuring CX Leaders.

Chief Customer Officer 118

Chief Customer Officer B2B Leadership B2C 118

CX Journey

JANUARY 27, 2015

We often hear customer experience professionals talk about the fact that there''s a great emphasis to - and a greater return if we - focus our efforts on the customer experience for B2C companies. While the two are different, to some degree, what do B2C and B2B companies have in common? I disagree. Linus Pauling.

B2C 64

B2C B2B 2014 Voice of Customer 64

Thematic

APRIL 1, 2025

When building your customer insights strategy, define a few key segments relevant to your business. For B2C companies, segments could be based on lifecycle stage (prospects, first-time buyers, repeat customers) or persona (busy parents, bargain seekers, etc.).

Customer Insights 62

Customer Insights Insights Social Media Customer Journey Mapping 62

Lumoa

FEBRUARY 6, 2018

You have more Voice of Customer data at your fingertips than you could possibly imagine—and it comes in the form of recorded phone conversations between your frontline staff and your customers. The top challenges I see are that everyone wants Customer Experience to be the latest and greatest.

2018 121

2018 Customer Experience Customer Centricity Culture 121

Lumoa

MARCH 20, 2018

The situation when B2B CX was very distant from B2C CX has been rapidly changing. Now at least 80% of B2B buyers now expect the same buying experience as B2C customers. We’re moving towards personalized omnichannel experience in B2B customer journeys. onboarding Onboarding is familiarizing a new customer with the service.

Definition 60

Definition Net Promoter Score Customer Experience CEM 60

Confirmit

MARCH 12, 2019

What’s nice about this event is that we’re able to speak to people from every part of the marketing world – often the home of Customer Experience and Insight teams. This year there was a lot of emphasis on engaging with customers across both B2B and B2C markets, including gamification, brand value, social media and more.

Insights 56

Insights B2C Events Social Media 56

Team Support

MAY 19, 2021

If you start neglecting your customers, then they’ll disperse to your competitors. It will be different for B2C businesses than for B2B. Here are 7 types of follow-up emails that help improve customer loyalty in either case: 1. It’s important to let customers’ voices be heard when discussing a product or service.

Loyalty 59

Loyalty Sales B2B B2C 59

Kayako

JULY 30, 2018

If not, what’s holding you back from these powerful opportunities to engage with your customers? Customer voice: Creating content through dynamic customer feedback and their perspective is the fastest way to successful content marketing. Generating content that is initiated from what customers do and say is powerful.

Marketing 50

Marketing Customer Experience Net Promoter Score Customer Voice 50

Lumoa

NOVEMBER 30, 2022

Another great idea to explore is offering a digital sales agent that is voice-enabled. Ideally, this would allow for customer voice recognition, meaning that users may speak their request rather than type it. In turn, the virtual agent may respond with talk-back capability, allowing seamless B2C interaction.

Retail 78

Retail Customer Experience E Commerce Virtual Agent 78

Second to None

FEBRUARY 15, 2019

Customer Effort Score measures the level of complexity of your service. Your CES score illustrates the accessibility and ease of your customer service program from the consumer perspective. How to Calculate it: Typically, directly following a B2C interaction, the customer is asked: “How easy was it to solve your problem today?”.

Customer Experience 78

Customer Experience NPS Net Promoter Score Effort Score 78

Confirmit

MARCH 22, 2020

It is also important to consider the survey’s audience: B2B, B2C, Employees/VoCE, etc. Not only can this help the business to understand their customer needs and improve response times, it can help the end customer with their planning efforts though this uncharted territory. Your Questions Explored.

Customer Experience 52

Customer Experience B2C Hospitality B2B 52

ClearAction

OCTOBER 25, 2018

“Customer behavior, emotions, actions, input and feedback are used to define marketing mixes without regard for traditional organizational ‘sacred cows’. 3) Dedicated budget is a prerequisite to mature customer-centric marketing: Leapfrog Marketing Institute studied who owns the customer experience budget.

Customer Centricity 59

Customer Centricity Marketing 2017 Consumers 59

PeopleMetrics

FEBRUARY 25, 2022

Customer feedback from CX surveys, post-transaction reviews and recommendations, market research, web analytics, industry benchmarking data, and more are all common VoC channels for collecting data. For example, B2B and B2C voice of customer programs have several critical differences to understand as you start collecting data.

Customer Experience 71

Customer Experience Net Promoter Score Touchpoint Customer Journey Mapping 71

Second to None

JANUARY 22, 2019

It doesn’t matter, according to Miles, if you are operating in a B2B or B2C environment, the key is to ask yourself, “What are our customers’ customers trying to accomplish?”. Protect the customer while removing friction from the transaction.

2005 48

2005 Telecommunications 2018 Voice of Customer 48

Talkdesk

JULY 31, 2017

Companies are responding to customer service because they want a market share and they want to stay alive. Customer service is no longer a commodity, it’s a competitive differentiator. You talked about having customer voice in the C-suite. Why should the customer have to call you back? Absolutely.

Innovation 42

Innovation Average Handle Time Magazine Contact Center 42

Talkdesk

JULY 31, 2017

Companies are responding to customer service because they want a market share and they want to stay alive. Customer service is no longer a commodity, it’s a competitive differentiator. You talked about having customer voice in the C-suite. Why should the customer have to call you back? Absolutely.

Innovation 40

Innovation Average Handle Time Magazine Contact Center 40

Lumoa

OCTOBER 31, 2018

You have more Voice of Customer data at your fingertips than you could possibly imagine—and it comes in the form of recorded phone conversations between your frontline staff and your customers. The top challenges I see are that everyone wants Customer Experience to be the latest and greatest.

Customer Experience 60

Customer Experience Customer Centricity Culture 2018 60

Qualtrics

FEBRUARY 17, 2020

Talk about breakthrough experiences and most people will reel off a list of B2C giants. Turn employees into advocates and make the customer voice louder than ever. Your frontline employees know your customers better than anyone. B 2 Breakthrough - driving growth through XM in B2B. But what about B2B?

2020 29

2020 Customer Experience B2B Leadership 29

SurveySensum

DECEMBER 2, 2024

Its advanced features, such as real-time sentiment analysis and automated feedback tagging, ensure your team can swiftly respond to customer needs, driving product adoption and loyalty. Ready to harness the power of instant feedback for sky-high growth?

Feedback 52

Feedback 2025 2024 Multi-Channel 52

Lumoa

MAY 30, 2024

An example question could be something like: Does this feedback describe a software bug What is the client emotion in this feedback Is the customer voicing this feedback likely to churn Our AI will then take your question, and for each individual feedback, attempt to answer that question.

2024 78

2024 B2C Webinar Feedback 78

Confirmit

MAY 29, 2018

With the right program in place, the Voice of the Customer can directly correlate to business success metrics so it’s well worth the time and effort to connect with customers using the right channel, at the right time. What Are the Characteristics of Best-in-Class Voice of the Customer Programs?

Multi-Channel 40

Multi-Channel Customer Journey Mapping White Paper Competitive Advantage 40