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She was SVP of Worldwide Customer Solutions at Endeca, SVP of Services and Support at Enterprise Mobile, ChiefCustomerOfficer at Bullhorn, and now CCO of Brainshark (following a stint as SVP, Customer Care) at the same company. “So I had to drill down into why these customers were leaving.”
In 2003 there were 30 ChiefCustomerOfficers worldwide according to the ChiefCustomerOfficer (CCO) Council, reaching 450 by 2011. The sales team is representing the product as it is today and not as they hope it will be tomorrow. Success means moving the relationship beyond the sale.
So if you’re heading on vacation soon or relaxing as business slows down a bit, here are a few book suggestions for you to uplevel your own CX skills and that of your team. The following books should be in your arsenal for customer experience transformation. The Power of Moments by Chip and Dan Heath.
In my new Daily Dose video series, I explore the topics that chiefcustomerofficers must grapple with on a daily basis. Today’s video is an excerpt from my online course , inspired by my book, Would You Do That To Your Mother? The ability to empathize and be human is now cited as a reason why customers stay or go.
In the past decade, we’ve seen the number of companies with an individual in the role of ChiefCustomerOfficer (CCO) – nicely defined by Wikipedia as “the executive responsible for the total relationship with an organization’s customers” – grow from under 100 to thousands today. Michael Lowenstein, Ph.D.,
There has been much talk in recent years about a C-Suite role for head of customer experience, or CCO — ChiefCustomerOfficer. Even B2B brands, which traditionally focuses on sales rather than organic customer growth, are starting to adopt this head of customer experience role in droves.
Jim Iyoob, ChiefCustomerOfficer at Etech Global Services. In addition, Jim has co-authored three books with his lifelong friend, mentor, and coach, Matt Rocco. Brian Cantor, Managing Director, Digital at Customer Management Practice. Jeff is truly obsessed with customer service. Follow on LinkedIn.
Jeanne has over 20 years of experience into ‘Customer Experience’ as she learned early on from her father. She is specialized at guide leaders and businesses to earn customer-driven growth and development. Jeanne is the author of the famous book, “ChiefCustomerOfficer” (Jossey-Bass, 2006).
In my Daily Dose video series, I explore the topics that chiefcustomerofficers must grapple with on a daily basis. Today’s video is an excerpt from my online course , inspired by my book, Would You Do That To Your Mother? HOW WOULD YOUR COMPANY ACT IF EVERY CUSTOMER WERE YOUR MOM?
In my Daily Dose video series, I explore the topics that chiefcustomerofficers must grapple with on a daily basis. Today’s video is an excerpt from my online course , inspired by my book, Would You Do That To Your Mother? A company can focus on making the sale or on earning a long-term relationship.
Whether or not your CSMs own revenue, however, I want to make the argument that you, as a current or aspiring ChiefCustomerOfficer, absolutely should. I’m addressing this post to the head of “post-sales” in your company. CROs that have to balance new sales, cross-sell/up-sell, and renewals inevitably make trade-offs.
Although it makes sense to search for information online where you can find up-to-date answers to specific questions, what about getting a more comprehensive understanding by reading a book about the topic. For example, there are plenty of good customer experience books to read if you want to learn more about customer experience.
“Customer delight is incredibly important, but it’s also insufficient,” says Jon Herstein , ChiefCustomerOfficer at Box , a cloud content management company that serves about 90,000 customers. Delivering value is ultimately the key point of B2B customer success and delight. Click To Tweet.
To prepare for a recent business trip, I booked a roundtrip flight, hotel, and rental car. All done via Expedia, because it gives me one place to handle all travel arrangements, and provides a very nice app to remind me what I booked along with directions, phone numbers, and more. . Customer service agent notes and messages.
The ChiefCustomerOfficer (CCO) role is crucial for virtually every SaaS company. Hiring one moves Customer Success (CS) from a function to a company-wide strategy, offering a customer voice in the boardroom and a peer to your Sales and Product leaders.
In my new Daily Dose video series, I explore the topics that chiefcustomerofficers must grapple with on a daily basis. Today’s video is an excerpt from my online course , inspired by my book, Would You Do That To Your Mother? How would your company act if every customer were your mom?
As we start off 2018 with the focus of continuously improving customer experience work, talking about the role of the ChiefCustomerOfficer (CCO) is a great place to start. Leaders debate and agree – and decisions are made which comprehensively connect product, sales, IT, customer experience, service priorities.
In my Daily Dose video series, I explore the topics that chiefcustomerofficers must grapple with on a daily basis. Today’s video is an excerpt from my online course , inspired by my book, Would You Do That To Your Mother? HOW WOULD YOUR COMPANY ACT IF EVERY CUSTOMER WERE YOUR MOM? ” on them.
That’s the true essence of customer service experience. To help you understand this essence and develop better customer service strategies, we’ve curated a list of some of the best customer service books below. These books can help you: Work towards better leadership strategies. Books on Team Building and Leading.
Note: On June 2, I’ll be presenting at a Vision Critical webinar on the rise of the chiefcustomerofficer. Customer Experience is not a new idea. However, the acceptance of customer experience as a differentiator to grow your business is new to most companies. How to Build Your Customer Driven Growth Engine.
Note: The following guest blog post from CX expert Jeanne Bliss first appeared as a preface in The Enterprise Guide to Customer Experience , an ebook authored by Tyler Douglas, chiefsales and marketing officer at Vision Critical. Customer Experience is not a new idea. I wish you well in your journey.
The entire company, beginning with the senior leadership team, needs to be on the same page with regard to what the customer experience is — and why it’s important to the business growing. This can lead to key metrics getting re-contextualized in terms of marketing, or operations, or sales, or whatever the case may be.
“Books are the quietest and most constant of friends; they are the most accessible and wisest of counselors, and the most patient of teachers.” Sometimes we learn important customer service skills through training, or through years of hard-earned experience. In this book, Ury teaches you the steps to a positive no.
As the host of The Modern Customer Podcast , she explores how businesses can make customers’ lives easier and better, featuring experts that provide simple, tangible advice you can immediately apply at your own organization. Brad teaches courses on customer strategy and management, customer service leadership, and CX leadership.
Blake Morgan is a keynote speaker, best-selling author, and futurist in the field of customer experience. She is the author of the best-selling book “More is More: How The Best Companies Work Harder And Go Farther To Create Knock Your Socks Off Customer Experiences.” Blake Morgan Follow @BlakeMichelleM.
In my Daily Dose video series, I explore the topics that chiefcustomerofficers must grapple with on a daily basis. Today’s video is an excerpt from my online course , inspired by my book, Would You Do That To Your Mother? In my book, “Would You Do That to Your Mother?” Click To Tweet.
A chiefcustomerofficer (CCO) is an operational role responsible for all customer-facing activity post-sale. This often includes leading implementation, customer success and customer support teams. A chiefcustomerofficer is usually responsible for everything that happens post-sale.
In my Daily Dose video series, I explore the topics that chiefcustomerofficers must grapple with on a daily basis. Today’s video is an excerpt from my online course , inspired by my book, Would You Do That To Your Mother? HOW WOULD YOUR COMPANY ACT IF EVERY CUSTOMER WERE YOUR MOM? MakeMomProud Click To Tweet.
In my Daily Dose video series, I explore the topics that chiefcustomerofficers must grapple with on a daily basis. Today’s video is an excerpt from my online course , inspired by my book, Would You Do That To Your Mother? HOW WOULD YOUR COMPANY ACT IF EVERY CUSTOMER WERE YOUR MOM?
This is the 100th episode of the ChiefCustomerOfficer Human Duct Tape Show , and I have YOU to thank for it! Amanda partners with senior leaders across the company to increase a customer-centric culture at the company. Again, thank you for your support of The ChiefCustomerOfficer Human Duct Tape Show.
I talked a bit about this in my bookChiefCustomerOfficer 2.0 , but when discussing the idea of accountable leadership in terms of developing a customer-first, customer-obsessed culture, it all comes down to three major themes (which can further be broken down into a series of actions). Click To Tweet.
In my new Daily Dose video series, I explore the topics that chiefcustomerofficers must grapple with on a daily basis. I recorded this video on my way back from a customer session, where we spent two hours just defining the first version of the customer journey stages. This is such a critical conversation.
When you gather feedback from customers and frontline staff, you have to identify what the challenges are and get to the root of the problem. Know Your Customer Growth, Loss, and Retention. Kathy mentioned that a major takeaway she got from my book, ChiefCustomerOfficer 2.0 , is the importance of understanding your customer growth.
Implementing a Customer Success Strategy is a Cultural Transformation. Leading Customer Success in a B2B Business with Jose Vergara. Customers don't necessarily know what they need and it's a journey to help them discover that in terms of measuring success. #CX Brainshark B2B ChiefCustomerOfficer Diane Gordon.
However, if you can convince the CEO his or her responsibilities are part of what affects the Customer’s Experience, it will weave into the culture of the organization and the decisions the CEO makes for it. Keep track of how much time is devoted to Customer issues in meetings. Follow Colin Shaw on Twitter @ColinShaw_CX.
Today, we’re doing something a little different; The ChiefCustomerOfficer Human Duct Tape Show is in both video and audio form. I think you’re really going to enjoy this conversation between myself and Ben Steele , Executive Vice President, and ChiefCustomerOfficer at REI.
Blake Morgan – Customer Experience Futurist, Keynote Speaker, Author. Industry Leader in customer experience, Blake Morgan is a Keynote Speaker, Author of two books, a Customer Experience Futurist, and a Guest Lecturer at Columbia University. She is now ChiefCustomerOfficer at ClearAction Continuum.
He is responsible for defining, developing, launching and implementing the entire Audi customersales and service journey. ” For example, Audi rolled out an iPad app to help dealers with the sales process. In my bookChiefCustomerOfficer 2.0 , there is a case study on Audi’s work around cultural commitment.
Top 20 Books Every Customer Experience Professional Needs to Read Now. Customer Experience. Today, we’re giving you a peek inside the Chattermill Book Club. We’ve also picked up a ton of insights by making our way through lots of books written by Customer Experience Guru's. Customer Experience Books.
Read on to know about the Customer Success books for Customer Success Managers (CSMs) to read in 2022. Did you know, “Happy customers are repeat customers”? The philosophy of customer success has changed how CEOs think of their customers and business. There are three sections in the book.
Recently, during the launch of my latest book, “ Would You Do That To Your Mother? The ‘Make Mom Proud’ Standard for How to Treat Your Customers ,” I stopped at Nasdaq in Times Square for a #NasdaqSpeedReads interview with Lyanne Alfaro. How to Create Great Customer Experience . Abbreviated transcript.
I’ve been doing this type of work since 1983 (wow), and united leadership — which I regularly call one-company leadership in my books, speeches, and my five competencies — is as important as anything else. (If If you want a deeper dive, I’d consider my bookChiefCustomerOfficer 2.0.
All CS leaders eventually undertake this exercise to scale engagement and improve the customer experience. In our webinar, “ Lessons learned from a big a$$ book shift ,” ChurnZero’s CX team pulls back the curtain to share the methodology, approaches, and lessons learned from shifting CSM books across our entire customer base.
The following post includes excerpts from Jeanne’s new book: Would You Do That To Your Mother. While the claim outcome for the customer is the same in both situations, memory two leaves the customer with a positive memory about the company and its people. Do you deliver memories you’d want your mom to have?
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