Books Customer Base NPS 
InMoment XI
SEPTEMBER 20, 2023
It’s the beacon that guides their actions and decisions, ensuring that every interaction with customers reflects their core values and promises. Many retailers, including Matalan, The Range, and Boohoo, have a significant number of Passives among their customer base.
GetFeedback
SEPTEMBER 18, 2019
Prior to this, we had all read the book, “ The Effortless Experience: Conquering the New Battleground for Customer Loyalty ,” and one question came out of it: Is effortless really enough? . loyalty doesn’t increase when customers are delighted. And in fact, the book argues that it costs more to delight. . Finding no.
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CloudCherry
MARCH 19, 2019
NPS can’t be your North Star. Traditional CX metrics like customer satisfaction, customer effort and NPS are not directly tied to making money moves. NPS was always meant to be a proxy for true customer loyalty, because we didn’t have the means to measure it before. Does it actually move the needle?
Beyond Philosophy
NOVEMBER 10, 2014
According to Marketing Metrics , you have a much higher probability to sell your existing customers than a new prospect, at 60 to 70% versus 5 to 20%, respectively. That’s a much bigger chance that you are going to get to yes if you have a loyal customer base to ask for the order.
SurveySensum
DECEMBER 18, 2024
NPS aims to unravel customers sentiments. You can receive a score of 35 or 50 or 63 which determines how happy or unhappy your customers are. But how can you know if it is a good or bad NPS score ? But for that, we must first understand what NPS is and how NPS is calculated. Scroll down and find out.
Customer Bliss
DECEMBER 8, 2017
The following post is an excerpt from my book: Chief Customer Officer 2.0. Below, I share a “My Rock, My Story” snippet – which is one of many featured throughout the book. With a company like Airbnb, which has 2 sets of customer bases to appeal to, customer listening becomes more complex.
Thematic
MARCH 30, 2025
For customer experience teams, KPIs like customer satisfaction score (CSAT) , net promoter score (NPS) , and customer effort score (CES) help quantify how well you’re meeting customer needs. They help teams track impact over time and avoid decisions based on gut feel.
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