Remove Books Remove Customer Retention Remove Sales
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The True Cost of Losing a Customer

BlueOcean

The far-reaching impact of a damaged reputation, the lost lifetime customer spend, and the expense of winning back that customer and/or acquiring new ones add up to a significant loss – in terms of both revenue and reputation. Of course, the effects of a customer loss can extend far beyond those that are simple to quantify.

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How Customer Experience Automation Can Improve Business Performance

InMoment XI

Regardless of where the CX team may live in your organization, there is a place where customer experience automation can improve your performance. Setting up automated journeys, such as welcome emails and post-purchase follow-ups, helps increase engagement and build stronger customer relationships. InMoment 2. Salesforce 4.

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SaaS Customer Experience Starts in the C-Suite

Experience Investigators by 360Connext

This recognition is of particular importance for SaaS (Software as a Service) companies, who are heavily dependent on renewing their existing book of business year after year as a part of their overall revenue strategy. The sales team is representing the product as it is today and not as they hope it will be tomorrow.

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Customer Retention – Let’s start at the very beginning

Ian Williams

The customer experience ‘movement’ began in earnest around 15 years ago, with the first books on the subject being published shortly after the turn of the millennium. Customer Retention – Let’s start at the very beginning. Something was afoot. They most certainly had a ‘leaky bucket’.

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The Role of CX in a Sales Culture

Beyond Philosophy

Harvey Mackay, Sales Expert, Author and Columnist. Quality sales cultures are the ones where the Customer comes before the close, like Mackay’s quote indicates here. Ricoh Canada has a real world example of making this kind of change to their sales driven culture and making it work. In many ways, this is smart.

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10 Steps to Immediately Improve Customer Retention With Journey Analytics

Pointillist

Much of the marketing world is still focused on customer acquisition, but to improve customer retention will yield f ar better ROI and cost about 5-25X less than customer acquisition. What is Customer Retention? Why Customer Retention Matters. My Customer Retention ?

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Reshaping The Future Of Digital Customer Service: 22 Influential Leaders to Watch in 2022

TechSee

In addition, Jim has co-authored three books with his lifelong friend, mentor, and coach, Matt Rocco. Brian Cantor, Managing Director, Digital at Customer Management Practice. Brian is the Managing Director of Customer Management Practice Digital and founder, president, editor-in-chief at Headline Planet. Follow on LinkedIn.