Beyond Philosophy

DECEMBER 12, 2016

Per USA Today , this year’s Cyber Monday booked $3.45 Loyalty Programs with special promotional offers ; these incentives influence 93% of customers to sign up. For example, the incentive for the loyalty program could be a good discount. billion in sales, representing 12% growth for Cyber Monday sales in 2015.

Loyalty Programs 157

Loyalty Programs Books 2015 2016 157

Comm100

SEPTEMBER 22, 2016

“Books are the quietest and most constant of friends; they are the most accessible and wisest of counselors, and the most patient of teachers.” But other times we can take the wisdom someone else has so carefully researched, developed, and discovered by reading a book in your free time. ” – Charles W.

Books 89

Books Customer Service Culture E-support 89

Currency Alliance

AUGUST 15, 2024

This is precisely what loyalty programs were originally designed for, as marketing platforms purpose-built for measuring and incentivizing customer engagement, including when the customer is not shopping with your brand. For instance, airline miles can widely be exchanged out of hotel programs.

Loyalty Programs 52

Loyalty Programs Loyalty Marketing Airlines 52

ShepHyken

MARCH 24, 2025

Starbucks Raises the Bar on Customer Loyalty with Ad Campaign from Anomaly by Andrea Surnit (DesignRush) Companies that integrate storytelling, sensory marketing, and customer incentives can cultivate long-term relationships that ultimately drive revenue. My Comment: Lets take another lesson from Starbucks.

Article 74

Article 2025 Customer Service Healthcare 74

AskNicely

AUGUST 22, 2018

How many customer loyalty programs do you belong to? customer loyalty programs and yet is only active in 3.9. And research from Capgemini points out that almost 90% of social media comments on loyalty programs are negative. You need a better way to create a loyalty program that your customers care about.

Loyalty Programs 60

Loyalty Programs Loyalty Feedback Net Promoter Score 60

ShepHyken

OCTOBER 25, 2021

(Braden Kelley) Marketers have an overly optimistic perspective on customer loyalty and their implementations of customer loyalty programs. The reality is that very few customers are loyal and much of what we speak of as customer loyalty is no more than repeat transaction behavior. It awards points, miles, etc.

Article 152

Article 2021 Customer Service 2026 152

InMoment XI

FEBRUARY 7, 2024

Real-Time Service, Any Time of Day In the past, consumers would book a hotel by working with a travel agent or picking up the phone. Instead, a recent survey from Statista found that 72% of consumers prefer booking travel online. Consumers are using their mobile devices to browse and book hotels. That’s no longer the case.

Hotels 195

Hotels Guest Experience Travel 2023 195

InMoment XI

OCTOBER 3, 2024

While these strategies can vary based on your business model or resources available to your customer experience program, these proven strategies can help any organization reduce customer churn and improve customer retention. 79% of consumers say that loyalty programs caused them to purchase from an organization more frequently.

Customer Retention 195

Customer Retention 2024 Guest Experience Loyalty Programs 195

InMoment XI

JANUARY 17, 2024

It encompasses every aspect of their stay or visit, from the booking process and arrival to the accommodation, services, and departure. A Multi-Channel Strategy is Essential To validate their booking decisions, travel buyers are navigating multiple digital channels to conduct research and find solutions that are suited to their needs.

Guest Experience 195

Guest Experience Hospitality Hotels Travel 195

Beyond Philosophy

JUNE 21, 2015

Don’t miss Michael Lowenstein, thought leadership principal at Beyond Philosophy, as he provides valuable perspectives on B2B and B2C loyalty programs and offers practical and proven methods for developing consistent loyalty programs. Reserve your spot at this informative webinar presented Thursday, June 17th, 2015.

Employee Experience 160

Employee Experience Customer Experience Loyalty Programs B2C 160

ShepHyken

SEPTEMBER 15, 2024

Guide To Loyalty Programs For Small Businesses by Allen Kopelman (Forbes) Loyalty is a key driver for any enterprise that depends on repeat business. Restaurants, retail stores, salons and a wide range of businesses leverage loyalty programs to keep customers coming back and transform occasional customers into frequent shoppers.

Article 86

Article Loyalty Programs Customer Service 2024 86

BirdEye

DECEMBER 28, 2024

Location-specific content can help you meet diners at different stages of their decision-making process and build a relationship even before they need a restaurant booking. Online ordering is a major convenience that can help you boost your revenue even if the diner is not looking to book a table.

Social Media 97

Social Media Books Demo Events 97

Currency Alliance

MARCH 20, 2020

There are really only four ways to create value for all stakeholders in a loyalty program: maintain low operating costs, and funnel the savings into rewards. add complementary partners in every spending category so the program and the currency are more useful and interesting. Not every loyalty program seems to appreciate this.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Travel 52

Beyond Philosophy

APRIL 30, 2015

So now what do we do to build Customer Loyalty? Loyalty Programs Disappoint Customers. Are Loyalty cards about loyalty or just another form of offering benefits? It’s clear loyalty programs don’t always drive loyalty , however. Take a look at your loyalty program.

Loyalty 117

Loyalty Rewards Programs Loyalty Programs 2010 117

Michelli Experience

MARCH 2, 2016

Having worked with Starbucks since 2004, as I began my journey to my first of two books about them ( The Starbucks Experience and later Leading the Starbucks Way ), friends and colleagues are quick to contact me whenever Starbucks makes the news. That goes for both good and bad news! 5) Make it Fun – This is about rewards and playfulness.

Loyalty Programs 45

Loyalty Programs Loyalty 2004 Rewards Programs 45

Beyond Philosophy

JUNE 18, 2015

Don’t miss Michael Lowenstein, Thought Leadership Principal at Beyond Philosophy, as he provides valuable perspectives on B2B and B2C loyalty programs and offers practical and proven methods for developing consistent loyalty programs. Reserve your spot at this informative webinar presented Thursday, June 17th, 2015.

Loyalty Programs 159

Loyalty Programs B2C 2015 Hotels 159

Beyond Philosophy

JUNE 9, 2015

New Webinar: How to Design & Build an Effective Loyalty Program. Don’t miss Michael Lowenstein, thought leadership principal at Beyond Philosophy, as he provides valuable perspectives on B2B and B2C loyalty programs and offers practical and proven methods for developing consistent loyalty programs.

Loyalty 137

Loyalty Loyalty Programs Airlines Webinar 137

Customer Bliss

DECEMBER 20, 2018

One of my most popular podcast episodes of this year features Dan Heath, co-author of the book, The Power of Moments: Why Certain Experiences Have Extraordinary Impact. Though not a CX book per se, it will definitely get you thinking about ways you can differentiate your brand and the experiences you provide to your customers.

2018 147

2018 Customer Experience 2005 Chief Customer Officer 147

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Travel 52

CSM Magazine

MARCH 28, 2025

Online casinos have their own version of this, with loyalty or VIP programmes that reward players with personalised experiences on their site. Companies from other industries can take a page out of casinos books and begin segmenting their customer base so they can create tailored experiences to meet the needs of different groups.

2029 52

2029 Customer Service Exceptional Customer Service Hospitality 52

Kayako

MAY 30, 2017

You’ve read all the classic books on customer service— Delivering Happiness by Tony Hsieh, How to Win Friends and Influence People by Dale Carnegie, and more. But now you don’t need to spend hours reading another book, unless you’d like that. In his talk, Customer loyalty programmes…why bother!

Loyalty Programs 79

Loyalty Programs E-support Loyalty Rewards Programs 79

Beyond Philosophy

SEPTEMBER 2, 2019

Secret #2: Loyalty is a function of memory. The second secret is something that we wrote about in our latest book, The Intuitive Customer , that customer loyalty is a function of memory. By definition, you would need to remember that previous interaction to attribute your return to feelings of loyalty.

Loyalty 141

Loyalty Banking Loyalty Programs Net Promoter Score 141

ShepHyken

APRIL 29, 2019

76% of Customers Choose Loyalty Programs that Collect ONLY Name and Phone Number by Michael Guta. Small Business Trends) More businesses are adopting customer loyalty programs because it is much easier to deploy. But a new report has revealed Americans are more cautious when it comes to joining a loyalty program.

Article 19

Article 2019 Loyalty Programs Customer Service 19

Beyond Philosophy

APRIL 18, 2017

Traditional sales advice says that it’s easier to keep a past customer than to get a new one, and so there’s been a proliferation of customer loyalty programs over the past few years. However, McKinsey reports that fewer people are actively engaged in these programs today than in the past.

Sales 124

Sales Loyalty Programs Consulting Loyalty 124

ShepHyken

DECEMBER 11, 2023

True customer loyalty extends beyond transactional interactions and loyalty programs. Building authentic, emotional customer relationships can lead to loyalty and increased revenue. ” “Most loyalty programs are transactional. It creates loyalty to the program and not the brand.

Customer Centricity 91

Customer Centricity Culture Loyalty Programs Loyalty 91

Customer Bliss

MAY 15, 2019

Today’s video is an excerpt from my online course , inspired by my book, Would You Do That To Your Mother? The day after the store opened, she went over and registered Buddy, signed up for the loyalty program, and made an appointment for his first grooming. Click here to learn more about the course and enroll. .

Chief Customer Officer 164

Chief Customer Officer Airlines Hospitality Loyalty Programs 164

Beyond Philosophy

FEBRUARY 27, 2017

But rewards programs alone – no matter how good – aren’t going to create customer loyalty. In fact, as we become more and more accustomed to shopping around for the best deal online, customers are likely to shop around for loyalty programs too, ditching one program for another if it offers better perks.

Rewards Programs 133

Rewards Programs Hotels Travel Chief Customer Officer 133

ShepHyken

JANUARY 10, 2022

The author of this article, Joseph Michelli, also wrote the book that explains the “secrets” behind the way Mercedes-Benz delights its customers. He’s done the research, and if take the time to read this article (and his book), you’ll find ways to delight your customers, as well. Top Sales & Marketing Book 2021 by Top Sales Awards.

Article 80

Article 2022 Customer Service Loyalty Programs 80

ShepHyken

SEPTEMBER 3, 2019

They discuss their new book, The Customer Centricity Playbook , and the “ Customer Centricity Manifesto ,” which teaches individuals and organizations how to build a customer-centric culture. Wait to create loyalty programs until you learn more about your customer base, their spending habits, and their wants and needs.

Customer Centricity 99

Customer Centricity Loyalty Programs Loyalty Metrics 99

ShepHyken

APRIL 9, 2018

His brand new book, “ Never Lose a Customer Again ,” is just out. How to Build the Ultimate Loyalty Program Explainer Page (With Examples) by Patrick Trochaniak. Smile.io) Your explainer page is what convinces your customers to join your loyalty program.

Net Promoter Score 94

Net Promoter Score Article 2018 Customer Service 94

InMoment XI

OCTOBER 8, 2024

Reward Loyal Customers Implement a customer loyalty or rewards program that acknowledges and incentivizes repeat business. 83% of consumers say that belonging to a loyalty program influences them to buy from a brand again. Here are three main things you can do to improve the healthcare customer experience.

Customer Experience 195

Customer Experience 2024 Net Promoter Score Financial 195

Oracle

APRIL 15, 2021

In How to Win Friends and Influence People , the famous book adored by marketers, author Dale Carnegie said that there’s no word that people love to hear more than their own name. ” Modern customers seek modern loyalty programs. Modern loyalty programs are personal, seamless, and valuable to members.

2021 94

2021 Loyalty Programs Poor Customer Service Loyalty 94

Beyond Philosophy

JUNE 11, 2015

…just how jaded and seeking for social interaction have customers become, in their relationships with vendors and their loyalty and engagement programs, that experiences need to always be fun and inclusive? This gave gaming something of a Philosopher’s Stone, or magic wand, aura. The post Where Is Gamification Going?

Loyalty Programs 106

Loyalty Programs Loyalty Consumers Retail 106

Currency Alliance

SEPTEMBER 17, 2019

In this new content series, we show what a world-beating loyalty program would look like in four different sectors, and discuss the brands currently showing the potential to build that ‘world-beating’ program. A world-beating program in travel. Velocity: a leader in modern loyalty.

Loyalty Programs 40

Loyalty Programs Travel Loyalty Airlines 40

ShepHyken

SEPTEMBER 19, 2022

6 Types of Customer Loyalty Programs to Help Grow Your Small Business by Social Media Today. Social Media Today) Rewards points, VIP privilege, Tiered programs, Omnichannel programs, Cashback – What is the best loyalty program to help grow your business? Consider the benefits of loyalty programs.

Article 66

Article 2022 Loyalty Programs Customer Service 66

ShepHyken

SEPTEMBER 10, 2023

by Jubin Mehta (The Wise Marketer) Brands really care about customer loyalty but more often than not, the understanding and execution have to go beyond a basic loyalty program. In the last couple of years, there has been a radical shift in this with brands foraying into loyalty with full force.

Article 86

Article 2023 2028 Customer Service 86

ShepHyken

JUNE 6, 2018

Someone recently referenced the book and this famous line, and it made me think about how customers are treated. Loyalty programs promote perks, rewards, elite status and more, which might suggest that not all customers are equal. Now, I agree that loyal customers can receive some type of reward or discount for their loyalty.

Airlines 99

Airlines Hotels Loyalty Programs Travel 99