Remove Brand Values Remove Customer Insights Remove Customer Voice Remove Financial
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An Article On Customer Experience That Actually Makes Sense

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At this level, you’re also working on developing a customer experience strategy. Stage 4 —O perationalize: You begin to re-design your company’s operational processes based on customer insight and other customer experience metrics. Stage 5 — Align: Being customer-centric is the norm in your company at this stage.

Article 337
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The ROI of VOC: 7 Expert Insights from Paul Stevenson and Rick Denton

Thematic

VOC as a Strategic Toolkit: Beyond Surveys Paul highlighted the importance of viewing VOC as a strategic toolkit: "Voice of customer is the toolkit that you have available to you to drive brand value in the organization." And as a customer experience leader today.

ROI 62