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What if we cared about our employees as much (or more) as we do about our customers? For inspiring employeeexperience ideas, a great place to look is what you’re probably already doing for the customerexperience. But what about serving employees? Employee engagement hovers around 9,000.
Employee engagement : Employees have to be fluent in the company’s CX goal and strategy. They’re also empowered with the necessary tools and encouraged to actively contribute to the customerexperience. And your programs and processes should reinforce customer connectedness.
‘Touchpoints’ have been a hot topic for marketing, sales, and customerexperience teams for decades. Each customer touchpoint is an opportunity to reinforce your brandvalue and engage customers in meaningful ways. Understanding your customer touchpoints could help you stay ahead in meaningful ways.
‘Touchpoints’ have been a hot topic for marketing, sales, and customerexperience teams for decades. Each customer touchpoint is an opportunity to reinforce your brandvalue and engage customers in meaningful ways. Understanding your customer touchpoints could help you stay ahead in meaningful ways.
These customers often leave a positive review on sites like Google, Yelp, Facebook, or your website. Also, when they are happy with the engagement, they will become brand advocates and refer customers. Enhance your brandvalue in the market, increase referrals, and separate your company as a leading expert in your industry.
She has also successfully led customerexperience, content, brand, and product strategies across various B2B organizations. Employee engagement, customerjourneymapping, omnichannel customerexperience, win/loss analysis, and customer success are a few of her many areas of expertise.
The common theme in customerexperience trends is acceleration. It reflects not only new demands for digital agility and analytics but also a focus on the implementation of customerjourneymapping and other customer-centric tools. Annette Franz, Chief Experience Officer, CX Journey, Inc. . .
Start with research and journeymapping to create a visual representation of the path your customers take when they engage with your brand. You can also use data collection to build a more nuanced understanding for the “why” behind your customerjourneymaps.
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