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What a Customer Touchpoint Is (and Why Customer Experience Leaders Should Care)

Experience Investigators by 360Connext

Touchpoints’ have been a hot topic for marketing, sales, and customer experience teams for decades. Each customer touchpoint is an opportunity to reinforce your brand value and engage customers in meaningful ways. Understanding your customer touchpoints could help you stay ahead in meaningful ways.

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What a Customer Touchpoint Is (and Why Customer Experience Leaders Should Care)

Experience Investigators by 360Connext

Touchpoints’ have been a hot topic for marketing, sales, and customer experience teams for decades. Each customer touchpoint is an opportunity to reinforce your brand value and engage customers in meaningful ways. Understanding your customer touchpoints could help you stay ahead in meaningful ways.

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An Article On Customer Experience That Actually Makes Sense

GetFeedback

They’re also empowered with the necessary tools and encouraged to actively contribute to the customer experience. Customer-centric culture: Your company’s brand values must align with putting the customer’s needs first and fostering customer sympathy. Reduced costs. .

Article 337
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Never Lose Sight Of The Customers – Sue Duris, Director of Customer Experience & Marketing, M4 Communications, Inc.

Customer Guru

Sue Duris – in her own words is “customer-obsessed”! She is a renowned customer experience expert, currently serving as the Director of Customer Experience and Marketing at M4 Communications, Inc. She has also successfully led customer experience, content, brand, and product strategies across various B2B organizations.

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Top 5 Customer Service & CX Articles for Week of April 29, 2024

ShepHyken

5 Reasons Why VIP Customers Are the Key to E-Commerce Growth by Josh Kim (Total Retail) VIP customers significantly impact a business’ bottom line, often contributing a substantial portion of total revenue. My Comment: I’ve been studying how different brands are creating successful loyalty programs.

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Report: Lessons in CX Excellence, 2015

Experience Matters

This report provides specific examples of how these companies’ CX efforts have created value for both their customers and for their businesses. We also highlight their best practices across the four customer experience competencies—purposeful leadership, compelling brand values, employee engagement, and customer connectedness.

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Enhancing Customer Experience through BPO: Best Practices for SMEs

Magellan Solutions

This loyalty results in the following: Higher lifetime value Increased client retention Favorable word-of-mouth referrals Good reputation and feedback Poor customer experiences can also lead to lost sales and a tarnished reputation. SMEs can explore customer experience outsourcing strategies through BPO.