Making Optimal Customer Experience A Focus of Your Company’s (And Your) Thinking and Doing: The Case for Foundation and Advanced CEM Training
Beyond Philosophy
FEBRUARY 5, 2015
Then, promise and created expectations must at least equal real-world touchpoint results (such as through service), initially and over time, with a minimum of disappointment. Exemplars of branded customer experience also understand that there is a ‘journey’ for customers in relationships with preferred companies.
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