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Winning Leadership Support for Your CX Program: How to Align and Drive Buy-In

eglobalis

The message is clear investing in CX transformation isnt just a nicety, its a catalyst for revenue growth, customer loyalty, and competitive advantage. At the same time, B2B customer expectations have risen. CEO, Chief Customer Officer, or Chief Experience Officer) who champions CX across the company.

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The Impact of the Chief Customer Officer, Part II

CCO Council

Last week, I described recent research conducted by the CCO Council into the impact of the chief customer officer on company financials. Customer Centricity is a two-year investment. Developing and improving customer strategy is a profitable but longer-term investment.

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Who is a Chief Customer Officer (CCO)?

CustomerSuccessBox

Of all there lies the customers head, Chief Customer Officer (CCO) who is one among the C suites of the departments to deliver the customer success. Handling difficult customer interactions by offering the best customer experience is part of their deal. The traits needed in a chief customer officer.

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The Right Survey to Measure Each Touchpoint of the Customer Journey

GetFeedback

Winning (25%): “outcomes can be quantified” or “created a competitive advantage.”. I can’t overemphasize the importance of building maps with real customer intelligence, not just internal opinions. You need to keep a pulse on the various players in a customer account who have a say in purchase decisions.

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Top 10 Customer Experience Podcasts You Should Listen To

Kustomer

Their ‘quick-hit’ segments deliver customer-focused tips, tools and trends for optimizing your brand strategy through customer service. The Chief Customer Officer Human Duct Tape Show. Author of Chief Customer Officer 2.0, Crack the Customer Code.

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Customer Experience Labs: Your Strategic Weapon

Customer Bliss

When I work with clients, I always set up a “customer room,” which is another way of thinking about customer experience labs. I’ve written about this idea a few times , including in Chief Customer Officer 2.0. The yin and yang of customer experience labs.

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Best of the Podcast 2018: Implementing CX at a Global Organization with Amanda Sachs of Microsoft

Customer Bliss

Amanda shares that even though Microsoft still holds on to its entrepreneurial spirit, which it has to, in order to come up with new and innovative ideas, the company has definitely had to adapt and compete for customers due to competitive pressures.

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