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Cultural and ROI Challenges: Shifting a traditionally product- or sales-centric B2B culture to a customer-centric one takes strong change management. Develop a clear CX vision that ties customer experience to key business objectives such as growth, customer lifetime value, and operational cost reduction.
Donna Peeples was the ChiefCustomerOfficer at AIG — obviously a large company. The biggest differences between “enterprise” and “startup” from a CCO perspective are the scale of the work and the need to protect an established legacy and culture in the enterprise example. Episode Overview.
Recently, I was joined by Yamini Rangan, chiefcustomerofficer of Hubspot for a LIVE version of my podcast, the ChiefCustomerOfficer Human Duct Tape Show. Customer centricity requires that your go-to-market functions work in sync. – Jeremy Uteza. – Anas Orwani.
A ChiefCustomerOfficer is successful when he or she can simplify how the organization works together to achieve customer-driven growth, engage the leadership team and connect the work to a return on investment. Understand the Work of the ChiefCustomerOfficer. Don’t answer them too quickly.)
Diane has been working since the early 1980s, serving in a number of transformative customer experience roles. She was SVP of Worldwide Customer Solutions at Endeca, SVP of Services and Support at Enterprise Mobile, ChiefCustomerOfficer at Bullhorn, and now CCO of Brainshark (following a stint as SVP, Customer Care) at the same company.
The New York Times has a leader of Customer Experience (who we will soon be interviewing), and I was pleased to see that the UK is also embracing this role. During this time he really made a science of understanding the customers and looking at the data from multiple angles. The learning curve is very steep, so be prepared.
A ChiefCustomerOfficer is successful when he or she can simplify how the organization works together to achieve customer-driven growth, engage the leadership team and connect the work to a return on investment. Understand the Work of the ChiefCustomerOfficer. Don’t answer them too quickly.)
I had the pleasure of reading Jeanne Bliss’s new book, ChiefCustomerOfficer 2.0 , and can’t wait to tell you why you should read it! Jeanne Bliss was one of the original ChiefCustomerOfficers, and has held titles like that for companies including Land’s End and Allstate.
Speach serves as ChiefCustomerOfficer, leading strategy for the Greystone customer experience effort across all business lines. You need to do a culture crystallization exercise with employees. If you want new behaviors like “culture crystallization” to stick, there needs to be an incentive structure.
Mark Weinstein is the Senior Vice President of Customer Engagement, Loyalty and Partnerships for Hilton Worldwide. Like many customer experience executives, he searched for a career path that matched his skills and passion for helping customers comprehensively across the business. Episode Overview.
From Penni’s own LinkedIn: Utility executive with over 25 years of experience in field operations, customer service and energy efficiency. The meter to cash team of over 1100 provides customer service to Eversource’s customers in Connecticut, Massachusetts and New Hampshire. The Initial CCO Steps. Read books.
In this episode, I speak with Margie Dillon, the EVP and ChiefCustomerOfficer for Liberty Mutual , about her unusual path from Chief Financial Officer to ChiefCustomerOfficer. Connect With Margie. 11:03: “There are thousands of ways you can go about customer experience.
As more companies enlist the titles of ChiefCustomerOfficer and Chief Digital Officer, the convergence becomes ever more interesting. One of the most challenging aspects of customer experience is setting boundaries around duties within organizations. Then came the CTO and the CMO. So where is the line?
Last week, 120 experience leaders in innovation, insights, customer operations and digital transformation gathered for the ChiefCustomerOfficer Summit at the Park Hyatt Melbourne to discuss the state of customer experience (CX). Build customer intimacy. How can you create a culture of customer intimacy?
As ChiefCustomerOfficer and EVP of Technology Services, Lillie directly leads the Global Customer Success Organization, which includes Global Customer Care, Global Customer Experience, Global Customer Process, and Global Technology Services, including IT and Interconnection Product Engineering.
Enrique Gómez Alonso is since February 2015 ChiefCustomerOfficer in Zurich Insurance Spain. In his current position he is responsible of defining and implementing Zurich Spain customer strategy, from customer experience to customer base management or customer data analytics. About Enrique.
Even if your company does not yet have a ‘ChiefCustomerOfficer’ or ‘CCO’ it is unlikely to be long before they do! Competency Five: One-Company Leadership, Accountability, and Culture – Leadership behaviors required for embedding the five competencies. Enabling employees to deliver value.
As a customer experience leader, you need to have a good understanding of your organization’s culture. The culture is defined by actions, not words. ” It’s decisions made and actions taken that prove that the customer commitment is real and not lip service. When did you begin to make progress?
How do you transform the culture and operations of your company to benefit the lives of your customers? During this implementation, Sami had to emphasize that the customer’s interaction with the company is a journey, and therefore identify potential pain points along the way.
My specialty is bringing the customer journey to life inside the enterprise, empowering employees and transforming the culture. I am passionate about engaging all stakeholders from the shop floor to the C-suite, to deliver excellent customer experiences. Carol is extremely accomplished across a variety of customer-facing roles.
Your customer service culture is not what your fancy “Customer Guarantee” promises, and it’s not whatever you say it is in your new employee handbook. Your culture is the set of beliefs held by your employees about your company: who and what it is for, what it values, and how they act in response to those beliefs.
Connect Employees to the Customer. How do you connect employees to each other? How do you connect employees to the customer? And how do you connect employees to your mission? The presenting sponsor of The ChiefCustomerOfficer Human Duct Tape Show is Customerville.
As increased emphasis falls on customer experience to impact loyalty, customer experience executives (CCOs, CXOs) must take a leadership role in driving company culture through actions that improve CX—in order to achieve customer-driven growth. Manage priority experience processes proactively to earn customer growth.
Jim Iyoob, ChiefCustomerOfficer at Etech Global Services. Jim has been instrumental in setting up services for the customers needing quick and apt solutions for their daily customer experience needs. Jeff is truly obsessed with customer service. Jeanne Bliss, Founder and CEO at Customer Bliss.
Competency 2 gives leaders a framework for guiding the work of the organization: requiring cross-silo accountability to deliver deliberate customer experiences. It unites the organization in building a framework for “Earning the Right” to Customer Asset Growth. Commitment to customer-driven growth is proven with actions and choices.
I speak with customer experience professionals every day. Some of them have fancy, customer-focused titles like ChiefCustomerOfficer or Vice President of Customer Experience. Others have more common org chart regulars, like Chief Marketing Officer or Voice fo the Customer (VoC) Director.
Of all there lies the customers head, ChiefCustomerOfficer (CCO) who is one among the C suites of the departments to deliver the customer success. Handling difficult customer interactions by offering the best customer experience is part of their deal. The traits needed in a chiefcustomerofficer.
The customer experience that gains the most confidence with customers is to get the basics right. These five CX competencies work in tandem to ‘earn the right’ to customer growth: Connect to business growth. Shift attitudes from chasing the score to caring about and improving customer lives to earn the right to growth.
before you move on to building a personal relationship with customers (“They know me.”) that ultimately broadens into customers referring you to others. Have you connected the series of contacts you have with customers to bring a sense of reliability in what they can expect from you? Customers as Assets.
Strategy: connecting the dots between customer experience and increasing revenue by explaining where Genesys was, where they need to be, and how they could help customers achieve success. She has served as vice president of product management, customer care and commercialization at Eastman Software, Inc.,
Amy Downs is the ChiefCustomer Success & Happiness Officer at Lifesize, a company enabling communication and collaboration among many mediums (their slogan is “connecting people to make their workplace great” ), was quite interesting. Our #1 goal is to earn customers’ business for life!
The following post is an excerpt from my book: ChiefCustomerOfficer 2.0. In this “My Rock, My Story,” Tish Whitcraft shares how her experience as the CCO of OpenX demonstrates one of my 5 leadership competencies – #5: one-company accountability, leadership, and culture. Click To Tweet.
The customer experience that gains the most confidence with customers is to get the basics right. These five CX competencies work in tandem to ‘earn the right’ to customer growth: Connect to business growth. Shift attitudes from chasing the score to caring about and improving customer lives to earn the right to growth.
Elizabeth has been leading the conversation on how our new connected homes and devices are changing how we live and documenting service evolution for nearly 25 years. Colleen Beers, Chief Administrative Officer, Alorica – Colleen is leading a culture that celebrates rich diversity and is intent on driving excellence.
In my most recent Daily Dose vlog , I talk about how the employee experience affects your customers. How do you hold yourself accountable when managing culture and employee experience? Mary and her team ensure that they’re conscious and connected with the driver community. This was a major improvement within their culture.
In today’s episode, I chat with Daniel Coullet , Senior Vice President of Customer Success and Experience, and Elizabeth Curtin , Customer Experience Practice Manager at PTC , about defining customer success, and the value of designing customer room for enhancing employee and customer experience.
In my new Daily Dose video series, I explore the topics that chiefcustomerofficers must grapple with on a daily basis. Have you established that safe zone so that when people reach out to you as a service provider, that you’re connecting back to them? #3: 2: Work on how much you engage inside the organization.
Understanding that energy considerations are a low priority for most consumers, Michael and his team have to break through customer apathy. His team focuses on how to make personal connections with the customer, using a bit of behavioral psychology to help them understand why this decision is important and ultimately helpful for them.
In today’s episode, you’ll hear from Karen Ellis , the ChiefCustomerOfficer of San Antonio airport , and Sonya Lacore , Vice President of Inflight Operations at Southwest Airlines. Both women share how they assessed the work that needed to be done to improve customer and employee relations.
This is the 100th episode of the ChiefCustomerOfficer Human Duct Tape Show , and I have YOU to thank for it! Since working at a call center after graduating college, Amanda has been entrenched in the world of customer service. Took the time to understand cultural differences.
Customer-Focused Organizational Decision-Making Begins With Connecting Silos. If interested in much more around this, check out ChiefCustomerOfficer 2.0 or I Love You More Than My Dog. The company is driven forward by customer growth and loyalty, and that applies in B2B and B2C.
The C-suite executive responsible for an amicable relationship between the customers and the organization is the ChiefCustomerOfficer (CCO). Organizations know the value of a customer and would do everything in their power to please each one of them. . What is the importance of a ChiefCustomerOfficer?
We talked about several key topics, including: The rise of the chiefcustomerofficer. Why every company should strive to implement customer-centric leadership. Adopting and holding to customer-centric practices. How to still value customers in times of economic/business downturns.
We’ve been surprised at how effective the space we design is in communicating both how we’re connected in our organization, but also suggests at the same time, that something different is happening. For example, think about creating a customer room, that definitely shows that you’re approaching something in a different way.
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