Remove Chief Customer Officer Remove Presentation Remove Sales
article thumbnail

Winning Leadership Support for Your CX Program: How to Align and Drive Buy-In

eglobalis

Some of the key challenges include: Complex Stakeholder Relationships: B2B purchases typically involve multiple decision-makers and longer sales cycles. Complexity in customer journeys often leads B2B companies to score lower on CX than B2C, highlighting the effort needed to meet diverse needs. Demonstrating the value of CX (e.g.,

article thumbnail

A 6-Year Chief Customer Officer Role Roadmap, With Libby Duane Adams – CB69

Customer Bliss

From her LinkedIn: Libby is the Chief Customer Officer and founding partner of Alteryx, Inc, Alteryx® provides strategic analytics software for enterprise and SMB companies making critical decisions about how to expand and grow. Losing customers in a period of growth. About Libby. They needed to refocus.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Win the Chief Customer Officer Role, With Sandy Miranda – CB70

Customer Bliss

How Do You Take Steps To Achieve A Chief Customer Officer Role? In short: the success of prior projects, especially if your organization is already customer-focused. Sandy had other titles, such as Customer Care Manager and a VP of Customer Success role. sales) and stakeholders (i.e.

article thumbnail

3 Necessities for Seamless, Stand-Out Retail Experiences

InMoment XI

The rapidly-changing, ever-evolving retail landscape continues to present questions, roadblocks, and pain points that retailers need to address. For example, many large organizations have a Chief Customer Officer, an executive professional in charge of the company’s relationship with the customer, who reports to the CEO.

Retail 397
article thumbnail

How To Become The Head Of Customer Experience

Customer Bliss

There has been much talk in recent years about a C-Suite role for head of customer experience, or CCO — Chief Customer Officer. Even B2B brands, which traditionally focuses on sales rather than organic customer growth, are starting to adopt this head of customer experience role in droves.

article thumbnail

The Evolving Chief Customer Officer: Identifying Value, Authority, Scope, Responsibilities, and Strategic Direction Within the Enterprise

Beyond Philosophy

In the past decade, we’ve seen the number of companies with an individual in the role of Chief Customer Officer (CCO) – nicely defined by Wikipedia as “the executive responsible for the total relationship with an organization’s customers” – grow from under 100 to thousands today. Michael Lowenstein, Ph.D.,

article thumbnail

The Lifecycle and Legacy of a Chief Customer Officer, with Stephen Ingledew – CB63

Customer Bliss

Allow small teams to work on quick initiatives for “quick wins” The team development would be a challenge because marketing was defined primarily in Standard Life as “advertising” and “product sales support literature.” ” Marketing came under him, so he had to shift that function.