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Keeping a Customer-Centric Culture During Social Distancing

Experience Investigators by 360Connext

There is a myth that customer-centric cultures happen by intuition and a little magic. ” Building a truly customer-centric culture is a strategy that requires business discipline and real practices. Clear, communicated expectations are critical right now. “Their people just get it!”

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Is Your Mission Customer-Focused, or an Empty Promise?

Experience Investigators by 360Connext

Your brand promise is a means for setting customer expectations , but is typically written from the company perspective. Some companies aim higher and try to express the values and responsibilities of the brand, but very few manage to communicate this successfully. But we seldom ask them to consider their customer experience mission.

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Is Your Marketing Inadvertently Damaging Your Customer Focus?

Beyond Philosophy

You were just trying to market the latest brand effort to your new and existing customer base. Unfortunately, your marketing inadvertently damaged your customer focus. However, marketing isn’t the only area to blame for the problem. Key Ideas to Improve your Customer Experience. How can we help?

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Becoming Customer-Centric: 5 Ways to Walk the Talk

Experience Investigators by 360Connext

As more leaders discuss becoming customer-centric, I wonder how many actually walk the talk and put actions into their plans. What if customer-centric ideas and tactics were included in all strategy plans ? A strategy that is truly customer customer-focused needs to include ideas like these: 1.

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Creating Customer-Centric Videos: A Step-by-Step Guide

SurveySensum

This extends to how you engage with them visually and emotionally In this case, creating customer-centric videos is an essential strategy for modern businesses. But, now, a question that’s on everyone’s lips is: “How do you even create customer-centric videos?” What is a Customer-Centric Video?

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Ecommerce Customer Experience: How to Improve and Measure It

InMoment XI

As digital transactions become more prevalent, the ecommerce customer experience is critical for its success. Brands that prioritize this aspect of business often find themselves leading the market, while those that neglect it struggle to compete in a crowded landscape. What Are the Benefits of A Good Ecommerce Customer Experience?

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How to Create a Customer-Centric Strategy for Your Subscription-Based Business

ChurnZero

One of the most effective ways to run a subscription-based business is through a customer-centric strategy. You might be wondering, what is customer centricity ? Or what is customer-centric service ? What is Customer Centricity? Why Is Customer Centricity Important to Your Business?