eglobalis

NOVEMBER 19, 2024

How They’re Experimenting: Hitachi implements regional trials of its AI-driven supply chain technologies before scaling to global markets. By employing algorithms as Samsung and other companies can simulate, predict, and refine outcomes with unprecedented precision, allowing them to de-risk innovations and accelerate time-to-market.

B2B 525

B2B Innovation Healthcare Culture 525

eglobalis

APRIL 23, 2025

A retailer using Adobe Marketing Cloud gets a different roadmap, KPI set, and training path than a media firm. Ciscos B2B playbooks articulate different value outcomes for telco engineers (redundancy, throughput), procurement (contract flexibility), and marketing leaders (customer experience impact).

B2B 251

B2B Measurement Customer Journey ROI 251

eglobalis

NOVEMBER 3, 2024

By fostering a culture that encourages tailored solutions for its diverse markets, Samsung aligns its CX initiatives closely with its brand’s global, cutting-edge image while allowing for localization. This focus on flexibility has helped Nokia stay relevant in an increasingly complex and competitive market.

B2B 520

B2B Culture Innovation Loyalty 520

eglobalis

MARCH 13, 2025

Moreover, CX is emerging as a critical differentiator in B2B markets: when products and services are similar, the company that delivers a better experience stands out and shifts the conversation from price to value. These data silos make it hard to get a unified view of the customer, resulting in inconsistent or disjointed interactions.

Leadership 242

Leadership B2B B2C Net Promoter Score 242

Brandwatch CX

MARCH 27, 2025

Relationship marketing is a long-term strategy, and that might put some brands off. What is relationship marketing? Relationship marketing is a strategy that focuses on the long term. Relationship marketing is a strategy that focuses on the long term. It goes hand in hand with relationship marketing.

Customer Relationships 93

Customer Relationships Marketing Social Media Loyalty Programs 93

InMoment XI

OCTOBER 24, 2024

They aim to convert leads to closed deals, identify the most successful business activities, and manage the communication between businesses and current customers. When you reach customer-obsessed status, you set yourself apart from the competition and stand out in the market.

Customer Engagement 195

Customer Engagement Engagement E Commerce Omnichannel 195

eglobalis

OCTOBER 1, 2024

A siloed structure means that different departments operate in isolation, leading to communication gaps, disjointed strategies, and operational inefficiencies. For example, imagine your marketing department running a campaign without proper alignment with sales, causing confusion in customer messaging and missed opportunities.

2020 458

2020 Customer Journey Mapping Culture Innovation 458

eglobalis

APRIL 15, 2025

ABB contributed robotics use cases; Ericsson brought real-time communication tech. Salesforce routinely pilots features with top clients before market release. Together, they created wireless automation frameworks that neither could have built alone.

Contact Center 342

Contact Center B2B Innovation Automotive 342

eglobalis

OCTOBER 9, 2024

Consider the Broader Market Demand It’s essential to determine whether the feature is a unique request or if it represents a larger trend across multiple customers. On the other hand, if several clients or different market segments are asking for similar features, this could indicate a significant market need that warrants attention.

Feedback 520

Feedback ROI Innovation B2B 520

eglobalis

JUNE 27, 2024

This vision should be aligned with the company’s overall strategy and communicated effectively to every department. Communication, continuous change management initiatives, and other strategies are essential to this alignment. Effective communication ensures everyone understands and is committed to the CX vision.

Customer Experience 467

Customer Experience Customer Centricity Net Promoter Score Government 467

InMoment XI

NOVEMBER 7, 2024

Over 80% of CRM leaders say that AI and automation make customer communication more personalized. This enables more relevant and targeted communication. This data-driven approach can help product teams make more informed decisions about future product features and communications.

Customer Experience 195

Customer Experience 2024 E-support Touchpoint 195

InMoment XI

APRIL 8, 2025

Businesses deliver seamless customer experiences when their sales and marketing teams are on the same page. Research from Gartner suggests that sales teams prioritizing alignment with marketing are nearly three times more likely to exceed new customer acquisition targets.

Sales 195

Sales Marketing Net Promoter Score Metrics 195

InMoment XI

DECEMBER 3, 2024

Activate: Key skills include communication and expertise building to ensure teams have the skills, support, and incentive to achieve CX goals. Leverage internal communications channels to convey the importance of CX across the company. It sets the foundation for product development, marketing, and human resources.

Customer Experience 195

Customer Experience Competitive Advantage Customer Centricity 2024 195

BirdEye

FEBRUARY 21, 2025

SMS for real estate marketing has emerged as a pathbreaker, providing unparalleled engagement opportunities with high open rates exceeding 98% and response times as fast as 90 seconds. With increasing competition and few homes available in specific markets, standing out is crucial.

Marketing 96

Marketing Communication Demo Engagement 96

InMoment XI

DECEMBER 10, 2024

Losing customers never feels good, especially in a hyper-competitive market. As a result, youll succeed in retaining and acquiring customers to increase your market share. Focus on Proactive Outreach Proactive communication is an important part of re-engaging at-risk customers. What Is Customer Churn?

2024 195

2024 ROI Net Promoter Score Multi-Channel 195

InMoment XI

OCTOBER 29, 2024

They also require less marketing effort to keep them engaged compared to new customers. Building customer loyalty results in higher retention, increased revenue, and positive word-of-mouth, which helps you stand out in competitive markets. Focus on effective communication. Build a community around your offerings.

Loyalty 195

Loyalty Net Promoter Score Social Media Loyalty Programs 195

eglobalis

JULY 31, 2024

Ahead of the Curve: MarTech-Driven Customer Experience Evolution Introduction In today’s hyper-competitive market, delivering a superior customer experience (CX) is paramount for businesses striving to differentiate themselves. This data aggregation enables businesses to deliver highly targeted and relevant marketing messages.

Customer Experience 441

Customer Experience Social Media 2024 B2B 441

BirdEye

FEBRUARY 5, 2025

Restaurant social media marketing is not just about posting a few pictures of food anymoreits about creating a space where your customers connect, trust, and get inspired to visit. Table of contents Why restaurant social media marketing is important? They use social media to make informed decisions about where to eat.

Social Media 104

Social Media Marketing Metrics Events 104

Optimove

JANUARY 2, 2025

Dont Be Noise: Elevate Customer Loyalty in the Age of Marketing Fatigue In a world where customers are bombarded with choices, loyalty is no longer about sticking with the familiarits about earning trust and staying relevant. The post Optimove Insights: 2025 Consumer Marketing Fatigue Part 2 appeared first on Optimove.

2025 76

2025 Consumers Insights Marketing 76

PeopleMetrics

FEBRUARY 11, 2025

Back in 2017, I wrote about the critical importance of communication in Voice of Customer (VoC) programs. I was emphasizing daily huddles and paper posters on walls - and while these personal touches still matter (a lot in some cases), AI has revolutionized how we can amplify these communications in ways I never imagined.

Voice of Customer 77

Voice of Customer Communication 2025 2017 77

Optimove

JANUARY 5, 2025

Up your mobile marketing game with this guide Download Now Why it Matters: Integrating Viber into Optimove opens new opportunities for brands to engage global audiences in a powerful channel with hyper-personalized, real-time campaigns. With nearly 1.17

2025 59

2025 Marketing Download Demo 59

Experience Investigators by 360Connext

APRIL 16, 2025

Tariffs, market swings, shifting economic signalsevery day seems to bring a new plot twist. Look for: Bottlenecks in communication Delays in product or service delivery Unclear next steps for customers Wherever you spot confusion or frustration, seek clarity. Keep communicating. The past few weeks have been a whirlwind.

Leadership 143

Leadership Customers Communication Presentation 143

InMoment XI

NOVEMBER 18, 2024

By identifying specific customer preferences—such as preferred products, content types, or communication channels—you can tailor marketing messages, recommendations, and services to each customer’s needs. Informed Marketing Decisions Analyzing customer behavior allows you to craft more effective marketing strategies.

Customer Journey Mapping 195

Customer Journey Mapping Social Media Customer Journey Competitive Advantage 195

InMoment XI

NOVEMBER 13, 2024

Active churn is when customers cancel their service and communicate their decision to the business. For example, a subscription that ends without renewal or communication from the subscriber. It informs effective marketing strategy. This might include personalized offers, targeted communication, or enhanced customer support.

Customer Retention 195

Customer Retention 2024 ROI Competitive Advantage 195

InMoment XI

JUNE 30, 2022

These frontline employees need strategic communication. It’s a tricky job to keep these employees engaged, but it’s possible with the right communication and action plan. . Highlight #3: Capture Internal Data from Employees To Unlock Insights Into Emerging Markets. What’s the key to incentivising these third party employees?

Customer Experience 396

Customer Experience Customer Retention Events Communication 396

InMoment XI

OCTOBER 25, 2024

In a crowded market, a well-managed reputation helps differentiate your restaurant from competitors. Whether you are curious about other programs/ROIs, want to gain a better understanding of options in the market, or are insight-obsessed like us, you can gain unlimited access to all of our valuable calculators by simply entering your email.

Feedback 195

Feedback Management Social Media 2024 195

TechSee

NOVEMBER 27, 2024

When customers interact with a company, their expectations revolve around receiving prompt, attentive, and tailored communication. Tailored Communications Personalized service interactions involve understanding and addressing the unique needs and preferences of each customer. Encourage employees to escalate customer concerns promptly.

2025 124

2025 Customer Experience Customer Centricity Net Promoter Score 124

InMoment XI

OCTOBER 28, 2021

I often talk about customer experience lying at the intersection of communications, operations, technology, and employees. Marketing and Sales have to correctly position your products and services, and set proper expectations for how customers can use them and, more importantly, what benefit(s) they will derive.

Airlines 370

Airlines Government Webinar ROI 370

InMoment XI

FEBRUARY 3, 2025

Location-based marketing is one use case thats gaining a significant amount of traction. More and more businesses are seeing the value in leveraging conversational intelligence in their location-based marketing, helping them better target those marketing efforts through greater understanding of customer sentiment.

Social Media 195

Social Media Events Call Center Multi-Channel 195

InMoment XI

OCTOBER 17, 2024

Encouraging suggestions from your customers will help you pinpoint areas for improvement and opportunities to stand out in the market. Questions for improving marketing strategy Understanding how customers discovered your business and why they chose your product over competitors can help you with marketing and brand reputation management.

Feedback 195

Feedback Insights Customers Banking 195

eglobalis

SEPTEMBER 11, 2024

Additionally, creating open channels of communication where employees can share customer insights and innovative ideas ensures that these valuable perspectives are captured and acted upon. This kind of collaboration not only speeds up the innovation process but also ensures that the solutions developed are more aligned with market demands.

Innovation 458

Innovation E-support Culture Customer Centricity 458

InMoment XI

DECEMBER 17, 2024

Even marketing professionals have successfully led CX operations efforts. Some customer experience managers will have marketing experience, others will have sales experience, etc. A CX manager will lead team meetings, communicate strategies, and move projects forward while holding everyone to a timeline (including executives).

Customer Experience Management 195

Customer Experience Management Customer Experience Management ROI 195

InMoment XI

MAY 10, 2022

While this may be true in some markets, many consumers are willing to pay more if they feel the price matches the product’s quality. Step #4: Marketing and Communication. Once you’ve fine-tuned your brand experience and product pricing, you can begin to promote customer loyalty through marketing campaigns.

Retail 370

Retail Net Promoter Score Loyalty Programs Loyalty 370

Optimove

OCTOBER 14, 2024

Discover the latest email strategies to grab the attention of your customers Download Now Why It Matters: This post highlights the growing challenge of marketing fatigue, particularly during the holiday season when customer engagement is critical. The more targeted the message is, the more likely a customer will respond positively. #2

Consumers 59

Consumers E Commerce Marketing 2024 59

eglobalis

MARCH 30, 2025

This real-time flow of data (in multiple languages and markets) gave HP actionable insight into user experience issues with current product versions, something the slow survey cycle failed to do. In a recent initiative, HP moved to gather continuous feedback and usage telemetry across its thousands of product models.

Banking 334

Banking NPS B2B Social Media 334