Experience Investigators by 360Connext

APRIL 23, 2024

The landscape of consumer expectations is constantly evolving, and understanding the value of customer experience has emerged as a cornerstone for businesses aiming to sustain growth and maintain a competitive advantage. Understanding Customer Experience Management (CEM) Let’s start at the beginning.

ROI 260

ROI CEM Net Promoter Score Customer Experience 260

CloudCherry

SEPTEMBER 19, 2018

In today’s customer-centric market, the customer experience is no longer just a marketing factor to consider. With so many channels available, customers can share their feedback with just a click of a button, shaping a person’s perception of your company before they get to buy your product or interact with your team.

ROI 225

ROI Financial CEM Metrics 225

Lumoa

OCTOBER 24, 2023

One surefire way to deliver happiness to customers is to create a culture of happiness within the company. This article addresses the importance of happiness in customer experience, explains how happiness can drive growth and become a competitive advantage, and is inspired by the fireside chat “How can we use the science of happiness in CX?”

Competitive Advantage 78

Competitive Advantage Customer Experience Net Promoter Score Culture 78

GetFeedback

MARCH 20, 2019

Why customer voice is important. Even though most organizations would agree that they’re customer-centric, only a few are actually delivering experiences that align with the customer voice. This becomes even more problematic when you consider that poor customer experience is costing U.S. companies $136.8

Customer Voice 210

Customer Voice Net Promoter Score Customer Centricity Competitive Advantage 210

Think Customers

APRIL 10, 2025

For B2B companies, the complexity of sales cycles, long-term contracts, and multiple decision-makers makes it imperative to align CX strategy with overall business objectives. Customer expectations are changing Todays B2B customers expect seamless interactions, self-service options, and personalized service just like in B2C.

B2B 52

B2B Net Promoter Score Effort Score Financial 52

C3Centricity

DECEMBER 10, 2024

Ultra Personalisation to Connect at a More Granular Level Ultra personalisation has evolved from a competitive advantage to an expectation. The campaigns 7% sales increase demonstrates the power of personalisation in driving purchases. Why It Matters Livestream shopping is expected to reach $35 billion in US sales by 2024.

2025 108

2025 Consumers Competitive Advantage 2024 108

Alida

JUNE 23, 2017

Contrary to popular belief, Amazon’s biggest competitive advantage is not innovation. To truly understand Amazon’s success, you have to go back to its founder, Jeff Bezos, whose obsession with customer-centricity is widely publicized. “If It’s not its impressive supply chain network either.

Retail 153

Retail Competitive Advantage 2013 Customer Centricity 153

Integrity Solutions

JULY 13, 2020

No matter how rapidly and dramatically external events may change, the top sales challenges seem to stay the same, year after year. Why aren’t salespeople and sales organizations able to make much headway in overcoming these common struggles? But the sales challenges persist. Sales Quota Achievement.

Sales 102

Sales Competitive Advantage Culture Leadership 102

ClearAction

NOVEMBER 27, 2018

Customer-Centric Marketing: Align for Growth Lynn Hunsaker. Customer-centric marketing has several layers of meaning. The most popular layer means personalization of communications, toward increasing customer lifetime value. First Layer: All Customer Touch-Points. Anything that’s inconsistent fosters doubt.

Customer Centricity 74

Customer Centricity Marketing Competitive Advantage Events 74

CX Journey

DECEMBER 18, 2014

Therefore customer centric companies are likely to outperform their competitors, whose leaders cannot see beyond the next quarter’s financial results. Customer Centricity is about knowing who your best customers are – beyond demographics and persona definitions. customer experience customer-centric culture'

Customer Centricity 76

Customer Centricity Customer Experience Competitive Advantage Culture 76

TechSee

APRIL 10, 2019

In the highly competitive telecom industry, customer experience is a critical factor in building and maintaining a competitive advantage. A recent report by Forrester takes this concept one step further by proving that improving customer experience in telecoms delivers a boost to all KPIs.

Customer Experience 154

Customer Experience Omnichannel Customer Centricity Social Media 154

InMoment XI

JULY 23, 2024

The Importance of Customer Experience in Ecommerce The importance of positive CX in ecommerce cannot be overstated. A positive ecommerce customer experience leads to higher customer retention, increased word-of-mouth referrals, and ultimately, higher sales. What Are the Benefits of A Good Ecommerce Customer Experience?

E Commerce 195

E Commerce Measurement Customer Experience E-support 195

ShepHyken

JANUARY 8, 2021

This week we feature an article from Gary Williams, Director of Sales and Consultancy at Spitch. They were the playground for breakthrough legacy technologies such as call routing and interactive voice response (IVR), always in the interest of providing a better, more streamlined customer service model.

E-support 146

E-support Omnichannel Competitive Advantage Customer Centricity 146

TechSee

APRIL 10, 2018

As businesses increasingly realize that leveraging the power of technology creates a clear competitive advantage, the future of the BPO industry has become dependent on its willingness to adopt new growth and BPO technology trends that will serve as a value multiplier for their offerings. BPO Technology trends: Blessing or Curse?

Call Center 139

Call Center Technology Competitive Advantage 2016 139

ClearAction

OCTOBER 25, 2018

Customer-Centric Marketing: Step-Up Performance Lynn Hunsaker. Customer-centric marketing is necessary, yet far from sufficient — from customers’ and investors’ perspectives. Typical roles adopting customer-centric marketing are in the marcom area: digital, content, automation, intelligence, retention, advertising.

Customer Centricity 59

Customer Centricity Marketing 2017 Consumers 59

Alida

JULY 26, 2016

At the 2016 Asia Pacific Customer Intelligence Summit , over 200 professionals from marketing, market research, innovation and customer experience gathered for a day of learning and networking and to celebrate the achievements of the most customer-centric companies in the region. Want more customers?

2016 162

2016 Customer Experience E Commerce Insurance 162

GetFeedback

JANUARY 12, 2020

CustomerThink CX research finds that more Winning CX programs–those claiming tangible ROI or competitive advantage–focus on creating a distinctive or “signature experience” such as the Southwest example I’ve shared. The fix: get services professional involved earlier, during the sales touchpoint. . About the guest author.

Customer Journey Mapping 221

Customer Journey Mapping Customer Journey Touchpoint Airlines 221

Retently

MARCH 11, 2025

But CX isnt just about making things easier its a major competitive advantage. That means a CX Manager isnt just responsible for handling customer concerns; theyre shaping how customers feel about the brand, turning one-time buyers into lifelong fans. Fewer support tickets = lower customer service costs.

Management 115

Management Customer Experience Roadmap NPS 115

Kayako

SEPTEMBER 14, 2018

But the biggest takeaway from our study isn’t a particular statistic—it’s that live chat (when done right) has the power to drive sales and boost customer loyalty. Why does live chat reign supreme over every other customer support channel, even while 47% of consumers haven’t had a positive live chat experience in the last month?

Loyalty 72

Loyalty Sales Competitive Advantage Consumers 72

GetFeedback

JANUARY 19, 2020

Winning (25%): “outcomes can be quantified” or “created a competitive advantage.”. Customer service agent notes and messages. Text from sales team interactions. . Learn how GetFeedback can help you exceed customers’ expectations— start your free trial today. Developing (58%): “seeing some signs of CX improvement.”.

Touchpoint 365

Touchpoint Customer Journey Measurement Social Media 365

Alida

JANUARY 18, 2017

To re-invigorate sales, automakers and dealers must address the factors that contribute to customer frustration. A not-so-customer-centric pricing strategy and lack of trust. Unfortunately, the auto industry has historically taken advantage of consumers’ lack of knowledge, which has resulted in distrust.

Automotive 179

Automotive Retail Competitive Advantage Customer Satisfaction 179

Russel Lolacher

MARCH 2, 2022

Annette Franz , and that new book is Built to Win: Designing a Customer-Centric Culture that Drives Value for Your Business. I’m extremely excited to further learn from her and, I have no patience, so we had a discussion about what it takes to build a customer-centric organization that I wanted to share with you.

Customer Centricity 59

Customer Centricity Culture Books Leadership 59

SaleMove

FEBRUARY 19, 2021

Whether they text a question at 2 pm or ask via online chat at 2 am, customers expect knowledgeable service whenever they need it. Companies that meet expectations and deliver the best customer experience gain a competitive advantage. Should Marketing Drive Digital Customer Service?

Contact Center 69

Contact Center Customer Centricity Virtual Agent Competitive Advantage 69

TechSee

JANUARY 24, 2019

Innovative ways to provide customers with immediate assistance, guidance and support lies at the heart of every customer-centric organization. Use Cases: Shopping Concierge: Video chat support allows agents to connect with online customers in real time, offering them advice and recommendations that directly increase sales.

Contact Center 141

Contact Center Financial Document 2025 141

InMoment XI

FEBRUARY 2, 2024

Engaging with positive and negative feedback consistently, across a vast number of locations, shows that scalability is possible with a small team if the approach is thoughtful and customer-centric. Brands that master the art of personalization significantly enhance loyalty and a competitive edge.

Hospitality 195

Hospitality Call Center Retail NPS 195

Integrity Solutions

JULY 31, 2024

Money and incentives matter, but they are only part of the sales retention story. In any business environment, retaining your best sales producers is a top priority. Today, amid market volatility, changing customer expectations and heightened competition, it’s more important than ever.

Sales 68

Sales Culture 2025 Competitive Advantage 68

Eptica

NOVEMBER 8, 2017

Date: Wednesday, November 8, 2017 How to make your organization truly customer centric. Author: Olivier Njamfa We all know that today it’s vital to put customers at the heart of your business. How do you become more customer centric? The importance of security and GDPR to the digital customer experience.

Customer Centricity 96

Customer Centricity Chief Customer Officer 2017 Competitive Advantage 96

ShepHyken

SEPTEMBER 10, 2021

Estimations show that about 78% of consumers on a transaction did not choose to make an intended sale. . In this post, we shall compare five customer expectations in 2021 to their reality. It will enable you in identifying the reasons behind high customer turnover and what you can do to address them. . Avoid data silos .

Customer Experience 106

Customer Experience Advertising Customer Expectations 2011 106

ClearAction

AUGUST 16, 2019

Is Your Customer Engagement Really Customer-Centric? Customer engagement can yield short-term or long-term rewards or penalties, depending on how customer-centric they are. Long-term rewards: uptick that sticks or increases organically — engagement fit the customer’s expectations and circumstances. “An

Customer Centricity 48

Customer Centricity Customer Engagement Engagement 2018 48

InMoment XI

FEBRUARY 1, 2024

For example, in customer service interactions, intent prediction can determine whether a customer is likely to purchase, seek support, or churn. By understanding these intentions, businesses can proactively address customer needs, enhancing the overall customer experience and increasing sales and customer satisfaction.

Social Media 195

Social Media Metrics Insights Telecommunications 195

Integrity Solutions

SEPTEMBER 2, 2021

You have more ways than ever before to engage with customers and enhance our product and service delivery. But the greatest opportunity for moving the needle on customer loyalty—that critical driver of long-term growth and competitive advantage—lies in consistently building value for customers.

Loyalty 74

Loyalty Competitive Advantage Customer Centricity Culture 74

Happy or Not

NOVEMBER 13, 2024

Exceptional customer service goes beyond simply addressing customer inquiries—it involves anticipating needs, personalizing customer interactions, and delighting customers at every touchpoint. It showed how personalized support and customer-centric solutions can result in happy customers who feel valued.

Customer Service 36

Customer Service Hospitality Customer Centricity Sports 36

Natalie Petouhof

JUNE 27, 2017

Tweet Customer-centric strategies have been the mainstay of B2C companies like Amazon and Google. Industry-leading B2B companies increasingly respond to intensifying global competition by putting customer-centricity and experience at the heart of the strategy.

Customer Centricity 49

Customer Centricity B2B Competitive Advantage B2C 49

ShepHyken

JULY 26, 2019

What is a Customer Experience Strategy? A sum of every interaction a customer has with a business this includes both pre and post-sales. So for this, you need to take certain pointers into account such as: Competitive insight. So for this, you need to take certain pointers into account such as: Competitive insight.

Blog 120

Blog Customer Experience Net Promoter Score Competitive Advantage 120

Alida

APRIL 11, 2017

Building trust through customer-centric service. Dealerships will struggle to retain customers until they reorient around the customer experience. For those dealerships committed to turning things around, here are four strategies to earn customer trust, build their reputation and drive loyalty over time.

Automotive 113

Automotive Competitive Advantage Loyalty Consumers 113

ClearAction

APRIL 3, 2015

Engaging HR professionals with their internal customers and with the company’s strategic intent of CX management is viewed as very important to CX success. It would help chart the course for the org’s competitive advantage. Answering the question "How does our org structure best serve our customers?"

Engagement 121

Engagement Customer Experience Government Culture 121

Customer Bliss

DECEMBER 14, 2018

Amanda shares that even though Microsoft still holds on to its entrepreneurial spirit, which it has to, in order to come up with new and innovative ideas, the company has definitely had to adapt and compete for customers due to competitive pressures.

2018 120

2018 Chief Customer Officer Culture Competitive Advantage 120