The Authenticity challenge: 25 marketing, CX and innovation takeaways from the 2016 Customer Intelligence Summit
Alida
SEPTEMBER 22, 2016
Mike Thiede, customer experience consultant at Alliant Energy, agreed, saying that continuous engagement is required to ensure your customer personas reflect changes in preference and taste. RELATED STORIES: Finding power in feedback: How Alliant Energy drives award-winning customer experience [blog post].
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