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” Meanwhile, more than 80% of the survey respondents said retailer loyaltyprograms influence where they shop. This is another type of reassurance for customers. Starbucks ranked well above others in terms of being a “great loyaltyprogram.” Will I be rewarded for my behavior?
LoyaltyPrograms Are GrowingSo Are Customer Expectations by Ed Crouch, Ben Eppler, Lauren Taylor, Christina Mhlenbein, and Elizabeth Hearne (Boston Consulting Group) This article explains that the incentives companies offer in a loyaltyprogram must go beyond points, perks, and cash.
After the stay, hotels can leverage AI-powered chatbots to collect customer feedback and resolve outstanding issues. Chatbots can be an effective tool for enrolling guests in loyaltyprograms, increasing the chances of repeat business. State of the ConnectedCustomer. ( [link] ). Travel Trends 2024. ( [link] ).
My Comment: I’ve been studying how different brands are creating successful loyaltyprograms. While the article focuses on retail (especially e-commerce), anyone from any type of company (B2B and B2C) that has “VIP customers” will want to read this article. My Comment: Let’s move away from loyaltyprograms but stay with trends.
On the other hand, returns handled well can give the customerconfidence to continue to do business. Think about how easy Nordstrom and Amazon make it for a customer to return merchandise. My Comment: If you have a loyaltyprogram, this article is for you. Connect with Shep on LinkedIn.
Remember that well-written content establishes your brand as an authority and improves customerconfidence in your business. Customers are often exposed to ads on Google. That and other industry directors provide you with an excellent opportunity to connect with a new audience. Customerloyaltyprograms.
It attracts customers to the warmth of genuine service and concern. Imagine your business on a stage with your valued customers in the audience. We’ll discuss 10 ways to deliver great customer service that pave the way for lasting connections. Let’s explore the 10 ways to deliver great customer service.
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