Beyond Philosophy

OCTOBER 24, 2014

Here are five things they would have done differently to increase their ROI even more: 1. Embracing the emotional parts of the Customer Experience right from the start. Most businesses focus on the internal operations of the experience rather than looking at it from the Customer’s perspective.

ROI 74

ROI Net Promoter Score CEM 2014 74

PeopleMetrics

MARCH 4, 2020

Closing the loop arguably drives the greatest ROI with VoC programs. Here's how it works: when an individual customer has a problem, the front line of the operation is notified and can follow up to make things right. With real human conversations happening between the company and the customer, issues can be resolved.

ROI 83

ROI CEM 2001 Download 83

GetFeedback

AUGUST 14, 2019

CSAT can provide a lot of insights around how well your brand met expectations at these key parts of the customer journey. This type of specific interaction is often measured and included in Customer Experience Management. Are you satisfied with customer satisfaction? Goal 2: Coach employees. Free CSAT Calculator.

Metrics 273

Metrics Customer Journey Mapping Customer Satisfaction Net Promoter Score 273

GetFeedback

JANUARY 12, 2020

Done right, it gives an end-to-end view of the customer experience that can reveal weakness within or between touchpoints, or in the complete journey. . Research from McKinsey suggests that the best ROI on CX improvements come from improving the end-to-end journey: . Best wishes, and have a good trip!

Customer Journey Mapping 221

Customer Journey Mapping Customer Journey Touchpoint Airlines 221

SurveySensum

MARCH 20, 2024

If this is not enough to convince you then get this – customer-centric brands report profits that are 60% higher than those that fail to focus on CX. Now, understand the importance of creating a positive customer experience for your customers. Well, Customer Experience Management is the solution!

Customer Experience Management 52

Customer Experience Management 2024 Customer Experience Management 52

Beyond Philosophy

MARCH 7, 2024

Listen to the podcast: You have a hidden impact on your return on investment for your customer experience management programs. This hidden impact kicks in between a given moment in your customer process and the customer behavior that results from it. She asked the right blokes about this one.

ROI 78

ROI Return on Investment Measurement Customers 78

Michel Falcon Experience

OCTOBER 23, 2014

Back when I was hustling to become a customer experience consultant and keynote speaker, I spent 1000′s of hours researching how companies become leaders in customer experience. I examined companies like Starbucks and Zappos in awe of how they grew to become a world-renowned, customer focused organization.

2015 154

2015 Competitive Advantage Employee Experience Customer Retention 154

ClearAction

MARCH 24, 2017

Value Chain Solution to VoC ROI Lynn Hunsaker. Voice-of-the-customer (VoC) ROI can be elusive unless you’re adamantly driving customer experience transformation. The key to VoC maturity and ROI is not sophistication or breadth of market research. That is what customers reward.

ROI 48

ROI B2B Metrics Culture 48

CloudCherry

AUGUST 30, 2018

This means that our predictive engine is based on customer feedback, their actions, and their purchasing data. With advanced predictive analytics , customer experience leaders can pinpoint exactly what they need to do to move the needle and drive ROI. To get this level of information out of consultants would take months.

NPS 150

NPS E Commerce Financial Contact Center 150

Customer Guru

AUGUST 21, 2018

Continuing with our list (in alphabetical order) of customer experience (CX) influencers (experts, consultants, and authors), we are sharing a few names of leaders leaders that every CX enthusiast must follow and take inspiration from. Kerry Bodine has established the consulting firm, Kerry Bodine & Co.,

Customer Experience 115

Customer Experience Consulting Books Customer Experience Professionals 115

ClearAction

MAY 28, 2015

Brands will be pushing harder on the customer experience manager to show business results. They’ll try to do this through more surveys, customer journey maps, social media, content marketing, customer engagement events and campaigns, and loyalty programs. Comments are Customer Experience Gold.

Customer Experience 110

Customer Experience Social Media 2008 Customer Experience Management 110

ClearAction

NOVEMBER 14, 2017

Customer Experience ROI Opportunities on B2B Touchpoints Lynn Hunsaker. Are you accelerating repurchases through your customer experience touch-points with industrial customers? 4 Steps to Customer Experience ROI. Capture customers’ informal post-purchase comments.

Touchpoint 59

Touchpoint ROI B2B Customer Experience 59

SurveySensum

JULY 14, 2020

He is the author of ‘Be Your Customer’s Hero’, the founder of the popular Customers That Stick® blog, the Co-Host of the Crack the Customer Code podcast, and the creator of multiple virtual training courses on customer service and experience. LinkedIn : [link]. Website : [link]. LinkedIn : [link].

2020 132

2020 Customer Experience Magazine Consulting 132

ClearAction

DECEMBER 19, 2014

But like everything in a company, "it takes a village" Customer experience management is a team sport, a way of life, an ongoing journey of excellence within the context of valuing customers' well-being as the enabler of well-being in all other areas. Customer Experience Maturity Roadmap.

Customer Experience 116

Customer Experience White Paper ROI Sports 116

Beyond Philosophy

AUGUST 16, 2016

There’s a nice metaphor here that can be applied to the development and execution of customer experience management programs, particularly the elements that are dependent upon skilled, user-friendly data development and management. Think of customer experience results as the cornbread.

Customer Experience Management 60

Customer Experience Management Customer Experience Management Consulting 60

ClearAction

FEBRUARY 23, 2015

Capture the customers' actual experience: not a series of steps, and not a series of ratings about your company's performance! Is that representative of YOUR experience in what you buy? For B2B in particular, find out who cares about what and why for each step of the customer experience journey.

Customer Journey Mapping 96

Customer Journey Mapping Customer Experience Customer Journey ROI 96

Beyond Philosophy

NOVEMBER 19, 2020

He was also one of the first proponents of having an “outside-in” approach regarding the experience that you deliver to customers, which, my regular readers know, is one of the principles of which I am keenly fond. After all, why would anyone support all this if you cannot prove an ROI?

Customer Experience 133

Customer Experience ROI 2002 2005 133

Forrester's Customer Insights

FEBRUARY 26, 2020

I recently cohosted the webinar How To Prove The ROI Of CX with Ben Brown, a senior consultant from Forrester’s Total Economic Impact™ (TEI) team. Ben creates ROI models for a living, so he was the perfect partner in crime for this webinar.

ROI 52

ROI Measurement Webinar Consulting 52

ClearAction

JUNE 18, 2016

Understanding Business-to-Business Purchase Decisions for Customer Experience Management Lynn Hunsaker. Does your business-to-business (B2B) customer survey portfolio monitor expectations of everyone who impacts buying decisions? How to Increase Synergy in B2B Voice of the Customer. One size does not fit all.

Customer Experience Management 54

Customer Experience Management Customer Experience Management B2B 54

Lumoa

MAY 5, 2022

Working with CX is about being at the forefront, knowing your customers so well that you can design positive experiences and customer journeys that at the same time reduce or eliminate unwanted friction. The Benefits of a Customer Experience Strategy CX is indispensable to compete and grow profitably in the market.

Customer Experience 103

Customer Experience E Commerce Consulting E-support 103

BirdEye

DECEMBER 30, 2024

Writing effective PPC ads is crucial for maximizing ROI, as compelling headlines and clear calls-to-action drive clicks and conversions in competitive markets. Follow up strategically: Use automated email or SMS reminders for consultations or follow-ups. Simplify appointment scheduling: Offer user-friendly options like online booking.

Healthcare 52

Healthcare Multi-Channel Social Media Advertising 52

ClearAction

DECEMBER 30, 2017

Likewise, in the management of customer experience itself, we often build-in silos unwittingly: voice-of-the-customer must be tied neatly to business intelligence and continual improvement initiatives and innovation and loyalty management. How to Solve Customer Experience Silos.

Customer Experience 75

Customer Experience Customer Centricity ROI Customer Experience Management 75

ClearAction

FEBRUARY 14, 2015

Why do we make it hard for customers to do business with us, and even harder for suppliers to do business with us? I think there's a tremendous lesson about customer experience ROI goals that can be learned by your answers to those two questions. Customer Experience Capabilities, Not Projects!

Customer Experience 88

Customer Experience Customer Centricity Customer Experience Management Financial 88

Lumoa

APRIL 24, 2018

We have received 31 answers from 31 recognised thought leaders, consultants and great doers from all over the world across industries. As a rule, I would always suggest collecting NPS as one of a number of metrics (including CSAT and Customer Effort) unless there is a compelling reason why you should not. Why did you give that score?

NPS 126

NPS Net Promoter Score Metrics Effort Score 126

ClearAction

DECEMBER 31, 2016

2017 Customer Experience Resolutions Lynn Hunsaker. What’s new in 2017 customer experience management? Adjust policies in customers’ favor. Scrutinize loyalty/retention and other efforts for win-win, mutual value and ROI — from the customer’s viewpoint.

2017 81

2017 Customer Experience Workshop Customer Journey Mapping 81

Wootric

DECEMBER 2, 2019

SAN FRANCISCO–December 3, 2019 — Wootric , the leading customer experience management software for the CX champion, announced that it has been named a Notable Vendor in the Gartner “Market Guide for Voice-of-the-Customer Applications” report. 1] Walker Consulting, The CEO View of CX. [2]

Competitive Advantage 69

Competitive Advantage Marketing Chief Customer Officer Voice of Customer 69

Amity

APRIL 25, 2016

Alex curates the Customer Success Newsletter which is a weekly curated collection of 4 helpful articles from around the Customer Success community. The Customer Success Newsletter. Customer Success Expert - Glide Consulting. The Glide Consulting Blog. Director of Customer Success Education - CSM Practice.

Customer Success 96

Customer Success Chief Customer Officer Consulting Blog 96

SurveySensum

FEBRUARY 17, 2025

Advanced Tagging and Subtagging : Unlike traditional solutions that focus solely on surveys, it enables businesses to analyze feedback across multiple platforms, delivering a holistic and data-driven approach to customer experience management. Market Research : Understanding customer preferences and competitor strategies.

Multi-Channel 52

Multi-Channel Social Media 2025 Feedback 52

SurveySensum

FEBRUARY 6, 2025

SurveySensum Platform Overview SurveySensum is an AI-enabled customer experience management platform that provides users with end-to-end CX solutions from creating surveys to analyzing data and taking relevant and prioritized action, impacting their bottom line and transforming feedback into revenue.

Multi-Channel 52

Multi-Channel Social Media Omnichannel Feedback 52

PeopleMetrics

MAY 28, 2020

Setting up a process and using a professional alert management system to continuously follow up with at-risk customers will generate ROI on your VoC investment. There is no doubt that reducing churn one customer at a time is a great reason to invest in VoC. How RCA Works.

CEM 87

CEM 2001 ROI E-support 87

ClearAction

DECEMBER 31, 2017

It’s cheating yourself and others — most importantly, your customers and investors — of the enduring upside promised by customer experience management. Corporate strategy and customer experience strategy must be mirror images. Strategy Prerequisite #5: Drive ROI. Help them see how they can use it.

Customer Experience 79

Customer Experience Customer Journey Mapping Net Promoter Score Definition 79

PeopleMetrics

AUGUST 7, 2019

For almost any initiative in business, the way to convince leadership to invest is to show them a return on investment (ROI). In turn, the best way to secure executive sponsorship in VoC is to demonstrate that improving the customer experience pays big returns. Look inside at CLV to determine ROI. Start with the facts.

Leadership 70

Leadership ROI CEM 2001 70

Lumoa

MARCH 12, 2023

6 Customer Experience platforms to consider in 2023 Lumoa Lumoa is a feedback analytics tool with functionalities that expand into customer experience management, such as surveys, impact calculation, alert notifications, and task assignment. Price: Consultation needed. Price: Consultation needed.

Customer Experience 78

Customer Experience Customer Journey Mapping NPS Consulting 78

SurveySensum

FEBRUARY 4, 2025

SurveySensum SurveySensum is an AI-enabled customer experience management tool with best-in-class GDPR compliance. It helps you gather and analyze customer feedback and take feedback-driven actions that drive real ROI. It allows businesses to identify key ROI drivers and fix experience breakdowns.

2025 52

2025 Multi-Channel Demo User Experience 52

ClearAction

FEBRUARY 27, 2017

Customer experience maturity models place organizational adoption and accountability for driving business change per VoC at the tail-end of the customer experience management effort. This reflects the unfortunate current reality, but it does not guide managers to set themselves up for success.

Voice of Customer 71

Voice of Customer Workshop 2016 ROI 71

ClearAction

NOVEMBER 18, 2017

8 Customer Experience Metric Silos Mask Momentum Lynn Hunsaker. Metrics selection can be the most pivotal decision you make in your customer experience management strategy. That’s because what gets measured gets managed. Customer Experience Boggle Busters for Channel Silos.

Metrics 67

Metrics Customer Experience Customer Experience Management Return on Investment 67

ClearAction

AUGUST 16, 2016

There’s really no way to separate customers, as our ultimate funders, from any other business strategy. This acknowledgement may shine a new light on what we really should be doing in customer experience management (CXM). 3 Types of Customer Experience Action Essential to ROI.

Voice of Customer 67

Voice of Customer Customer Experience Sports Workshop 67