GetFeedback

JANUARY 12, 2020

The top five practices, ranked by their impact on Winning , were found to be: Take an outside-in perspective to understand and act on customer feedback. Develop customer journey maps to diagnose and improve experiences. For this article, I’ll explore the second CX practice –journey mapping. It’s not. .

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Customer Journey Mapping Customer Journey Touchpoint Airlines 221

Experience Investigators by 360Connext

SEPTEMBER 16, 2024

Customers have distinct preferences for how they interact with your organization, making it tricky to know the best places to focus your customer experience efforts. When it comes to building those customer journey maps… well, some things are easier said than done. What is a Customer Journey Map?

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Customer Journey Mapping Customer Journey Multi-Channel Roadmap 162

GetFeedback

JANUARY 6, 2020

After Voice of the Customer (VoC) , nothing is more closely associated with Customer Experience Management (CXM) than a customer journey map (CJM). . A consumer persona, by contrast, could include personal characteristics like favorite sport or hobbies that might influence how they behave in their buying journey.

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Customer Journey Mapping B2C B2B Customer Journey 195

InMoment XI

SEPTEMBER 9, 2024

What is Customer Experience Consulting? Customer experience consulting is a specialized service that helps businesses enhance the experiences they provide to their customers across every touchpoint—from the initial awareness stage to post-purchase support. Why should you invest in a customer experience consultant?

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Consulting Customer Experience ROI Customer Journey Mapping 195

Experience Investigators by 360Connext

MAY 20, 2015

Customer experience is a new department , focus or strategy and leaders need a resource. Customer Journey Mapping. Customer journey mapping is often strictly defined, but it comes in many forms. The worst organizations never attempt to map the journey. The best athletes have coaches.

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Customer Journey Mapping Customer Experience Workshop Customer Journey 306

Experience Investigators by 360Connext

JANUARY 21, 2015

While these questions may seem obvious to those of us who spend a lot of time focused on customer journey mapping , they aren’t obvious to those in the trenches of marketing teams and product development departments. 360Connext serves mid-market companies and larger by helping them evaluate their true customer experience.

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Customer Journey Customer Journey Mapping Airlines Magazine 283

Experience Investigators by 360Connext

SEPTEMBER 24, 2014

When a customer like me is unable to access the channel they want me to accept, then I’m helpless. It’s our approach to taking customer journey mapping into deeper levels of understanding at specific points in the journey. Micromapping could help avoid customer frustrations like this one.

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Customer Journey Mapping Customer Journey Social Media Consulting 282

Experience Investigators by 360Connext

JANUARY 7, 2025

Step 3 Map and Optimize Customer Touchpoints Customer journey mapping exercises will enmesh you in each personas journey to understand how they find you, what they seek at key steps of their shopping journey (also known as customer touchpoints), and how you can maximize their post-purchase satisfaction.

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Customer Experience Customer Journey Mapping Touchpoint Metrics 143

Experience Investigators by 360Connext

NOVEMBER 30, 2021

Developing CX Personas: The Step Before Journey Mapping. In my work consulting, training, and running workshops , one consistent theme I find is teams are super eager to begin the Customer Journey Mapping process. No single Customer Journey Map is all-encompassing.

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Customer Experience Customer Journey Mapping Customer Journey Touchpoint 367

Experience Investigators by 360Connext

DECEMBER 29, 2014

She is the community manager for 360Connext, a customer experience consulting firm, and a freelance writer. She can lipread but tweet her first @Anne Reuss More Posts - Website Follow Me: The post 10 Must-Reads for a Better Customer Experience in 2015 appeared first on Customer Experience Consulting.

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2015 Customer Experience Customer Journey Mapping Touchpoint 300

Beyond Philosophy

JUNE 21, 2019

Customer Journey Mapping Using Behavioral Science. Journey mapping is how organizations look at the customer journey, or the steps a customer would take from the beginning to the end in their experience. Journey Mapping employing this approach is what we call Behavioral Journey Mapping.

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Customer Journey Mapping Customer Journey Consulting Customers 100

Experience Investigators by 360Connext

OCTOBER 22, 2014

Jeannie Walters Jeannie Walters is the Chief Customer Experience Investigator™ and founder of 360Connext, a global consulting firm specializing in the cornerstones of customer experience: customer engagement, employee engagement and connections like social media. appeared first on Customer Experience Consulting.

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Touchpoint Customer Journey Mapping Customer Journey Social Media 302

Experience Investigators by 360Connext

JULY 13, 2015

Invite your customers into the process! The linear customer journey map looks great – and like what should be happening. If you aren’t testing the process, your customer journey map is nothing more than a wish list. Reward Investments In Customer Loyalty. But are they, really?

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Customer Journey Customer Journey Mapping Social Media Travel 259

Experience Investigators by 360Connext

DECEMBER 17, 2014

Jeannie Walters Jeannie Walters is the Chief Customer Experience Investigator™ and founder of 360Connext, a global consulting firm specializing in the cornerstones of customer experience: customer engagement, employee engagement and connections like social media. Image credit: kodomut via Creative Commons license.

2015 306

2015 Customer Experience Customer Journey Mapping Customer Journey 306

Experience Investigators by 360Connext

FEBRUARY 12, 2015

Consulting Speaking Workshops/Training Webinar Work with us Guest blogging Other Your Message *. 360Connext serves mid-market companies and larger by helping them evaluate their true customer experience. Company What can we help you with? Name This field is for validation purposes and should be left unchanged.

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Customer Journey Mapping Workshop Customer Journey Consulting 230

The DiJulius Group

APRIL 29, 2024

Using Customer Journey Mapping to Create Your Brand’s Signature Experience What is a Customer Journey Map, and why do you need one? Discover the importance of a customer journey map and how to build one, plus examples and templates to create your own.

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Customer Journey Mapping Customer Journey Customers Article 98

Experience Investigators by 360Connext

FEBRUARY 25, 2015

Jeannie Walters Jeannie Walters is the Chief Customer Experience Investigator™ and founder of 360Connext, a global consulting firm specializing in the cornerstones of customer experience: customer engagement, employee engagement and connections like social media. appeared first on Customer Experience Consulting.

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Customer Journey Mapping Touchpoint Insurance Customer Journey 255

Experience Investigators by 360Connext

FEBRUARY 26, 2015

Frame that customer journey map! I’ve walked into plenty of offices where the customer journey map is printed and hung on the wall. The producers of the journey map are proud of their hard work and the results can be great…for a time. Need help?

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Customer Centricity Customer Journey Mapping Social Media Consulting 250

ShepHyken

NOVEMBER 1, 2019

This week we feature an article by Linda Taylor who writes about the importance of customer journey mapping in every organization in order to improve the customer experience. Customer Journey Mapping is a pictorial representation of the path a customer follows after coming in contact with a company.

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Customer Journey Mapping Customer Journey Customer Experience Touchpoint 88

Experience Investigators by 360Connext

JUNE 4, 2015

This is the next step after customer journey maps in some cases, the first case in others. Having personas , understanding your customers, and staying close to the feedback they provide you all help you determine which scenarios are the most important to explore and test.

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Omnichannel Customer Journey Mapping Webinar Customer Journey 219

Experience Investigators by 360Connext

NOVEMBER 24, 2014

A critical part of any customer journey mapping process is understanding what the promise is for customers. 360Connext serves mid-market companies and larger by helping them evaluate their true customer experience. Defining what your aren’t more than what you are.

Customer Experience 304

Customer Experience Customer Journey Mapping Culture Social Media 304

Experience Investigators by 360Connext

DECEMBER 8, 2014

Jeannie Walters Jeannie Walters is the Chief Customer Experience Investigator™ and founder of 360Connext, a global consulting firm specializing in the cornerstones of customer experience: customer engagement, employee engagement and connections like social media.

Customer Journey Mapping 252

Customer Journey Mapping Social Media Loyalty Consulting 252

Experience Investigators by 360Connext

MARCH 24, 2015

I’m speaking at the Next Generation Customer Experience conference in San Diego this week, but today I got to be an attendee and participate in some great conversations about customer experience. There were sessions on co-creating with customers, social media, and customer journey mapping. So many answers!

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Insights Customer Experience Customer Journey Mapping 2015 236

CX Accelerator

NOVEMBER 11, 2022

Customer Insights/Measurement/Analytics. Customer Journey Mapping. In this role, you want someone who is naturally curious who will be internally motivated to seek out answers to the questions they have about customer behavior. Resource: 6 Sources of Customer Understanding by CXpert. Change Management.

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Customer Journey Mapping Customer Journey Customer Centricity Customer Insights 307

Experience Investigators by 360Connext

FEBRUARY 9, 2018

Until you can truly walk in your customers’ shoes and feel what they feel when they encounter every touchpoint, you’ll never know how these small but powerful interactions translate to the customers, and the worst ones are often invisible from the inside. Do you have a customer journey map?

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Touchpoint Customer Journey Mapping Workshop Customer Journey 207

Experience Investigators by 360Connext

APRIL 10, 2015

Where publicity and marketing leave off is where the customer experience needs to deliver. This was one of the things we discussed with Shonali Burke , a leader in PR and social strategy and President and CEO of Shonali Burke Consulting , on the latest episode of Crack The Customer Code , the podcast I co-host with Adam Toporek.

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Social Media Marketing Customer Journey Mapping Consulting 234

Experience Investigators by 360Connext

MAY 13, 2015

Do you know what’s chasing your customers away? Have you tried creating a customer journey map? Is it a living tool that reflects the true digital experiences your customers encounter? 360Connext serves mid-market companies and larger by helping them evaluate their true customer experience.

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Customer Journey Mapping Webinar Social Media Consulting 192

Experience Investigators by 360Connext

JANUARY 8, 2018

Customer experience repair and improvement can be completely overwhelming! Then you simply must understand the journey by undertaking a robust customer journey mapping process. appeared first on Customer Experience Consulting. There are so many areas to tackle. The post Forget About the Wow.

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Customer Journey Mapping Airlines Social Media Banking 273

Call Experts

OCTOBER 10, 2019

Often, the customer journey is influenced by motivations and trends unrelated to your company’s service. Every customer interaction is unique, and the most efficient way to create a general understanding is with a customer journey map. Customer Journey Mapping. Get Feedback.

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Customer Journey Mapping Customer Journey Call Center Contact Center 64

GetFeedback

AUGUST 14, 2019

But if you are just starting to explore customer feedback in general, this is a simple way to get started and then benchmark against in the future. Customer journey mapping and CSAT scores: a satisfying match. This approach can be used for any touchpoint you identify as a pain point for your customers.

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Metrics Customer Journey Mapping Customer Satisfaction Net Promoter Score 273

Clarabridge

NOVEMBER 6, 2015

By Koren Stucki, VP of Consulting, Clarabridge. A customer journey map is an important tool for any successful customer experience management program. It illustrates the various stages of the customer journey, and pinpoints customer needs and wants at each stage. DOWNLOAD TEMPLATE.

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Customer Journey Mapping Customer Journey Download Document 80

Experience Investigators by 360Connext

DECEMBER 11, 2014

Customer experience is seen as a project, not a way of business. Customer experience projects are great, as long as they are part of a bigger organizational mission. Creating an ideal customer journey map or sending out a survey is not enough to create a winning customer experience.

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Customer Experience Customer Journey Mapping Leadership Airlines 272

Experience Investigators by 360Connext

DECEMBER 15, 2015

In the past several weeks, your customers have become more and more hurried and stressed as they try to find the perfect gifts. Do you have a working customer journey map? The post ‘Tis the Season to Find Pain Points in Your Customer Journey appeared first on Customer Experience Consulting.

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Customer Journey Customer Journey Mapping Retail Consulting 146

Experience Investigators by 360Connext

MAY 4, 2015

Fortunately, extending the customer experience beyond the transaction doesn’t have to be a tricky matter. Companies no longer have to wait for customers to come to them. As you think about your customer journey mapping, consider this: The average person checks her phone an astonishing 110 times a day.

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Customer Experience Customer Journey Mapping Retail Hospitality 280

Experience Investigators by 360Connext

JANUARY 12, 2021

When I consult and workshop with leaders of organizations on their Voice of the Customer Programs — whether starting from scratch, or trying to fix a strategy that’s not quite working — there are set-up steps we take before we ever start discussions around what tools or metrics to use.

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Net Promoter Score Customer Journey Mapping Metrics Customer Journey 241

Hero Digital

JUNE 4, 2019

According to Forrester , only 39% of CX pros are using customer journey maps to capture customer pain points, measure the right CX drivers, and align operational metrics with customer expectations. Why Create Customer Journey Maps. How to Make the Most of Customer Journey Maps.

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Customer Journey Mapping Customer Journey Fashion Government 68

Michelli Experience

SEPTEMBER 4, 2018

This the third in what I am planning to be a four-part series on service design, persona-based customer journey mapping, activating customer journey maps, and optimal future experience visioning. I also assume that before you published your map, you would want it validated against GPS or other means.

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Customer Journey Mapping Customer Journey Government Touchpoint 88