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It’s 2019, which means contactcenter metrics from 1999 are almost old enough for their first legal beer (and already knocking them back in Canada.) Those metrics were born in an era when customer service was a race, where whoever got to the finish line first (i.e. How do we use that data to improve the customer experience?
But if that interaction also results in a negative experience, the customer support experience can become the straw that breaks the camel’s back. Calculating LifetimeCustomer Value. Obviously, the cost of losing a customer isn’t as simple as the loss of one particular sale or the associated make-good.
TL;DR: With every customer loss, you’re missing out on prospects and falling short of your lifetimecustomer value potential. It’s worth mentioning that many customer relationships can be saved even after a bad experience with the actual product or service, particularly if they choose to contact a customer service rep.
Great companies are regularly assessing the ongoing value of their partnerships – but how do you measure the true value your contactcenter outsourcer is delivering? Whether it’s your own culture that shifts over time or that of your outsourcer, keeping a pulse on cultural alignment in your outsourced contactcenter is essential.
If agents are frustrated, we can only imagine that the customers they’re speaking with are too. Finding Bilingual Support That Suits Your Customers Best We’re an onshore Canadian contactcenter outsourcer and pride ourselves on delivering sophisticated (bilingual) customercare through strategic partnership.
We also published loads of content to share our insights and experiences in the world of customercare. The True Cost of Losing a Customer. Did you know it can cost five times as much to acquire new customers versus retaining existing ones? Are You Using 1999 Metrics to Measure 2019 CustomerCare?
And it’s one that undeniably impacts our perception of the customer experience. Exploring CustomerCare in the Subscription Economy. For those of us in the contactcenter space, the truly fascinating thing (besides the astounding growth itself) is the impact on customercare and the customer experience.
And it’s one that undeniably impacts our perception of the customer experience. Exploring CustomerCare in the Subscription Economy. For those of us in the contactcenter space, the truly fascinating thing (besides the astounding growth itself) is the impact on customercare and the customer experience.
TL;DR: With every customer loss, you’re missing out on prospects and falling short of your lifetimecustomer value potential. Its worth mentioning that many customer relationships can be saved even after a bad experience with the actual product or service, particularly if they choose to contact a customer service rep.
Brenda Lynn Dichoso – Head of Customer Experience Performance Management at PT Smartfren Telecom. Brenda Lynn Dichoso is a customer experience executive with direct vertical market experience in designing, implementing, and managing complex customercare operations in a telecom set-up. LinkedIn : [link].
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