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Getting Started with Location Intelligence: Personas

Gravy Analytics

One of the most powerful uses for Persona data is appending it to your customer records. By understanding the various personas of your customer base, you can instantly segment your customers into like-minded groups, design interest-based customer engagement campaigns, or inform new products and services.

Fashion 82
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3 Questions To Guide Your “New Normal” Customer Experience Strategy

Kerry Bodine

Understanding the motivations and fears behind your customers’ recent personal choices and professional decisions will help you understand how to best meet (or exceed) their changing needs and expectations. Just don’t skip those interviews!

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The next generation: Leveraging customer success to drive value

Totango

It’s important to spend time analyzing your data to understand why your customers are making certain choices and determine what elements of the health score are most important to retaining and growing your customer base. However, a customer’s health score is constantly shifting.

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Forrester: Advocate Marketing Is Critical To B2B Success

Influitive

Brands that focus on developing personal relationships with customers and driving engagement across their lifetime are better able to win, serve and retain customers. Advocate marketing, along with stronger customer success programs, ensures we can do that.”.

B2B 99
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Breaking Adoption Inertia: How to Get Teams to Stick with New Software

ChurnZero

Because in your line of work as a Customer Success professional, your context is always changing. Customers come and go. Your customer base diversifies and expands. Customer Success Around the Web. Document your processes as you build them – trust me, you’ll thank yourself for it later.

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6 Best Practices to Ensure Customer Success During COVID-19

CSM Practice

Previously healthy customers may now be struggling and vice versa, so your scoring system should reflect your customerschanging situation and behaviors. To do this, you can reiterate on your present health score or create a new one based on new data. Health scores are designed to be an early warning of churn.

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Techniques to Prioritize Your Customers’ Satisfaction

CSM Magazine

Just one satisfaction check isn’t enough, though – you need to repeat the whole process on a regular basis, to see if new strategies actually work and keep up with your customerschanging expectations. Aside from conducting regular surveys or interviews, you can take it a step further by creating a customer advisory board.