InMoment XI

JULY 16, 2024

Platforms like X, Meta/Insta, YouTube, and Google shape brand perceptions and impact purchasing decisions, directly affecting your ROI. Customers expect not only to be heard but also understood and swiftly responded to. They can engage with their audience, respond to feedback, and make informed improvements based on customer insights.

Management 195

Management Social Media Hotels Airlines 195

ClearAction

MAY 18, 2017

5 Radical Changes to VoC of the Future for ROI Maturity optimizecx. What’s the greatest challenge Voice of the Customer (VoC) managers face? Here are the radical changes I believe will be VoC of the future: (1) Let customers and employees give you feedback anytime , anywhere, any way. Value Chain Solution to VoC ROI.

ROI 54

ROI Feedback Insights Financial 54

InMoment XI

SEPTEMBER 5, 2024

When companies do offer personalized experiences, 78% of those customers who receive that level of personalization are likely to make repeat purchases. With these statistics in mind, it is clear that delivering consistent, memorable experiences is a must for any organization looking to build and sustain a loyal customer base.

Net Promoter Score 195

Net Promoter Score Metrics Voice of Customer Touchpoint 195

InMoment XI

NOVEMBER 26, 2024

Creating a customer journey map is a detailed process that often involves collaboration from multiple departments, so outlining what you hope to learn as a result of the customer journey map will make sure the efforts are well spent. You might have already created these as part of your customer experience strategy.

Customer Journey Mapping 195

Customer Journey Mapping Customer Experience 2024 Customer Journey 195

Alida

JUNE 27, 2016

Traditionally, market researchers have been the people who collected, analyzed and distributed customer feedback and insight. The speakers said many departments now recognize the need for real-time customer insight, making it critical to involve them early in the software buying process. That’s quickly changing.

Insights 145

Insights Consumers Feedback Advertising 145

Gainsight

FEBRUARY 13, 2023

Data Builds the Certainty to Innovate In challenging macroeconomic times, if you want to innovate at speed, you have to get certainty where you can, and where we can get certainty is through customer insights. In fact, in times like these, it’s imperative that we’re laser-focused on those customer insights.

Customer Insights 52

Customer Insights Insights Innovation Customer Success 52

Lumoa

JUNE 30, 2022

There are a few common challenges when trying to make customer experience value visible across your company: Lack of good data Contact rate Competing priorities. Each of these challenges makes it harder for you to prove the ROI of customer experience and to sell other leaders on the importance of investing in CX.

Customer Experience 103

Customer Experience Metrics Feedback Insights 103

delighted

DECEMBER 10, 2019

ROX is the new customer experience ROI. Let’s get right into it — how customers perceive your brand can influence the success of your business more than ever before. Expected Customer Experience (CX) impact on loyalty. Building your own CX ROI model. Baseline ROI metrics: Customer experience by the numbers.

ROI 40

ROI Measurement Customer Experience Metrics 40

BirdEye

NOVEMBER 3, 2020

On the one hand, Customer Experience (CX) Marketing is responsible for building the lead pipeline, with reputation management and generating organic leads. Every customer experience framework starts with mapping the customer’s journey; the customer journey represents your customer’s lifecycle from awareness to advocacy.

Customer Centricity 98

Customer Centricity Net Promoter Score Touchpoint Multi-Channel 98

Interactions

JULY 19, 2024

improving customer loyalty, reducing customer effort). customer effort score, ROI). Collect Customer Information Use surveys, feedback forms, and direct interactions to gather customer insights. Segment customers based on collected data to tailor experiences.

Insights 62

Insights Customer Experience Effort Score ROI 62

Interactions

JULY 19, 2024

improving customer loyalty, reducing customer effort). customer effort score, ROI). Collect Customer Information Use surveys, feedback forms, and direct interactions to gather customer insights. Segment customers based on collected data to tailor experiences.

Insights 62

Insights Customer Experience Effort Score ROI 62

ClearAction

FEBRUARY 27, 2017

More than half are stuck in analysis paralysis, according to the Temkin Group’s State of Voice of Customer Programs 2016 report: 4% are VoC Transformers — linking customer insights to operational data and processes and strategic planning throughout the company. Click To Tweet. This requires cross-functional collaboration.

Voice of Customer 71

Voice of Customer Workshop ROI 2016 71

ClearAction

OCTOBER 10, 2017

VMware’s practices are a more strategic type of customer experience transformation relative to the typical one-by-one follow-up with customers who gave low survey ratings and single departments chipping away at voice-of-the-customer insights they unilaterally control.

B2B 83

B2B Customer Experience 2015 Workshop 83

ClearAction

DECEMBER 31, 2015

Shared vision, strategic planning, and governance are rarely discussed in customer experience literature. Collaboration, teamwork, and involvement of multiple functional areas in taking action on customer insights must be well-thought-out and institutionalized across your company for long-lasting results.

Customer Experience 63

Customer Experience ROI Government Sports 63

Amity

JUNE 16, 2014

The benefit of building a customer success platform is that your own customer success team can use it – and we do. And what we’ve discovered, and confirmed with our customers, is that taking action makes a difference in customer success. It enables predictable delivery of customer success.

Customer Insights 48

Customer Insights Customer Success Insights ROI 48

Kustomer

NOVEMBER 4, 2020

If a customer base is interacting with a brand through phone, e-mail, live chat, social media, and SMS, as well as offline, a unified customer experience is a must. Businesses are becoming increasingly aware of the power of customer data in driving business outcomes and ROI. Data, Data, and More Data.

2021 124

2021 Customer Experience E-support Omnichannel 124

Qualtrics

MARCH 12, 2020

To accelerate and optimize the ROI of your CX programs, prioritize areas of high value and high volume. The result - action based on tangible facts. Similarly, if X-data is surfacing common pain points in your customer journey you can quickly take action and solve an issue impacting a significant portion of your customer base.

ROI 32

ROI Banking 2020 Competitive Advantage 32

Gainsight

MAY 3, 2020

User Sentiment : NPS, Ratings, Release/ Feature-specific feedback to capture results/ outcomes/ ROI . Customer Success Teams : CS can bring in their unique customer insights to the data: Customer Context: Layering Customer Insights upon Product Data. Increased needs of ROI for the customers.

Customer Success 59

Customer Success Roadmap ROI Sports 59

Optimove

NOVEMBER 14, 2023

Now, AI capabilities have been expanded to assist from the very start of the marketing workflow, eliminating guesswork to kickstart customer analysis. Now, AI can analyze, identify, and segment customers based on their likelihood to purchase, convert, or any other KPI using Machine Learning models.

ROI 69

ROI Customer Base Marketing Customer Insights 69

Pointillist

JULY 5, 2019

And before even considering your request for increased resources, your CFO wants you to show the ROI of your customer experience initiatives. How Mature is Your Voice of Customer Program? The end result is the creation of yet another customer data silo that’s far from actionable.

Voice of Customer 45

Voice of Customer Net Promoter Score NPS ROI 45

ClearAction

FEBRUARY 27, 2017

More than half are stuck in analysis paralysis, according to the Temkin Group’s State of Voice of Customer Programs 2016 report: 4% are VoC Transformers — linking customer insights to operational data and processes and strategic planning throughout the company. This requires cross-functional collaboration.

Voice of Customer 54

Voice of Customer Workshop 2016 Metrics 54

ClearAction

AUGUST 2, 2016

3) VoC Analyzers — spending the majority of their time finding insights from VoC data. 4) VoC Collaborators — tailoring customer feedback to stakeholders who are engaged in continuous improvement. 5) VoC Transformers — linking customer insights to operational data and processes and strategic planning throughout the company.

B2B 54

B2B Customer Experience Customer Centricity 2013 54

Experience Matters

APRIL 7, 2015

Whether it’s an NPS, voice of the customer, or customer satisfaction survey, Research Suite makes it easy for any organization, big or small, to collect and analyze the customer insights they need in real-time to make the right data-driven decisions without the expense or hassle of programming.

2015 97

2015 Multi-Channel 2014 CEM 97

ClearAction

MARCH 20, 2020

Unless you’re acting on the insights in ways that help your whole customer base benefit now and in the future, you’re likely expending a lot of energy and resources without moving the needle significantly. VoC ROI is highest when you’re using it to guide prevention of issue recurrence for all customers.

Customer Centricity 62

Customer Centricity 2001 Voice of Customer Customers 62

CustomerSuccessBox

JUNE 13, 2022

Customer intelligence may assist marketers in achieving a wide range of customer success objectives and activities. Creating a devoted customer base. Customer intelligence insights aid long-term customer development. This is possible when customer insights are available.

Customer Success 52

Customer Success Net Promoter Score Customer Centricity Customers 52

delighted

OCTOBER 22, 2024

But while ecommerce has made retail purchases more accessible, it has also disrupted the traditional, linear, retail buyer’s journey and has transformed it into a more complicated series of customer touchpoints. Mapping these touchpoints is crucial to understanding the ecommerce customer journey – and improving customer experiences.

Customer Journey Mapping 52

Customer Journey Mapping Customer Journey Social Media Net Promoter Score 52

Currency Alliance

DECEMBER 17, 2019

This has mostly been via low-investment, tactical approaches that increase ROI, and educate the C-suite regarding long-term strategic value. Leadership is about moving your business into the future: understanding what customers will want in 1-3 years – and making changes today that can set your strategy on the right path.

Loyalty 64

Loyalty 2020 Loyalty Programs Travel 64

BirdEye

SEPTEMBER 10, 2024

Today, customers might enter or leave the funnel at different stages, driven by their unique needs and interactions across multiple digital touchpoints, such as social media, email, or online reviews. Birdeye’s referral marketing tool encourages satisfied customers to refer new businesses.

Marketing 59

Marketing Social Media B2C B2B 59

Thematic

MARCH 27, 2024

Step 3: Customer Segmentation Based on Risk Not all at-risk customers are at the same stage of disengagement. Segmenting your customer base by risk level allows you to tailor interventions and resources effectively. Consider using weights to emphasize the relative importance of certain factors.

Feedback 62

Feedback Customer Centricity Net Promoter Score Customers 62

ClearAction

JANUARY 16, 2016

If we adopt the New Wisdom approach, we will certainly see an increase in the percentage of executives who have faith in seeing strong business results from customer experience management. Divert Funds from Fixes to Value-Creation: The New Wisdom approach allows your company to prevent recurrence of issues for your entire customer base.

Workshop 54

Workshop Customer Experience Management Customer Centricity Insights 54

Currency Alliance

NOVEMBER 15, 2021

Because each customer segment will respond differently to available loyalty incentives, tailoring the customer experience by segment across channels is essential to maximize ROI. Collaborating with complementary brands also enables the sharing of customer insight to improve personalization.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Banking 52

Currency Alliance

OCTOBER 21, 2024

That means the mix of partners should include brands that fulfill a functional need, as well as those which are fun for customers to engage with – all while driving improved ROI for your business. Small Luxury Hotels of the World has a coveted high-net-worth customer base that seeks distinctively designed properties.

Loyalty 52

Loyalty Loyalty Programs Hotels Airlines 52

BirdEye

AUGUST 6, 2024

Here’s a breakdown of Chatmeter’s key capabilities: Analytics & Insights: Provides data analysis across digital channels, offering real-time performance metrics and insights. It promises ROI of brand intelligence for growth and increased profit. Reputation management : Offers real-time customer insights.

Multi-Channel 59

Multi-Channel Management Social Media Healthcare 59

Currency Alliance

FEBRUARY 10, 2021

But before we dive into what you need to know (and support) in order to create more value for your company and your customers… Acknowledging certain realities helps build a solid foundation for loyalty. Push your team to capture exclusive customer insight. Your greatest asset is exclusive customer insight.

Loyalty Programs 52

Loyalty Programs Loyalty Touchpoint ROI 52

Gainsight

NOVEMBER 18, 2019

More than a quarter of those surveyed are prioritizing CX before the year-end, largely because CX is set to become the most influential factor in customers’ minds as they sort through their options in saturated markets. NPS and CSAT are two very different, but complementary methods of gathering customer insights.

B2B 12

B2B Metrics Measurement Competitive Advantage 12

Currency Alliance

APRIL 10, 2021

Certainly that’s the case if the outcome will be greater ROI from the department, and an increase in my brand’s NPS score. The 40-60% of less frequent customers are a far larger commercial opportunity. Capture exclusive customer insight. Your proprietary data tells you a lot about your most frequent customers.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52

Gainsight

JUNE 9, 2022

In the broadest sense, product adoption happens when a customer’s users have achieved the value they were expecting when they first learned about the product and decided to purchase. It’s that moment of satisfaction that happens when a customer decides that the product was actually worth the money. .

Measurement 52

Measurement Metrics ROI NPS 52