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Creating a customer journey map is a detailed process that often involves collaboration from multiple departments, so outlining what you hope to learn as a result of the customer journey map will make sure the efforts are well spent. You might have already created these as part of your customer experience strategy.
Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: While acquisition drives market share, customer retention is the unsung hero behind sustainable profits. Balancing acquisition with a strong retention plan is essential to driving marketing ROI.
The BCG Matrix organizes everything into: Low volume, low return on investment (ROI) Low volume, high ROI High volume, low ROI High volume, high ROI The BCG Matrix is also effective in evaluating your various marketing channels to determine which are the most effective and worthwhile.
Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: Ensuring email deliverability is essential to the success of your upcoming holiday campaigns. That’s why mastering the rules of email deliverability is crucial to making sure your messages reach the inbox—and your customers.
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Companies that use AI-driven customer insights don’t simply react faster—they stay ahead of the curve. In fact, high-performing businesses are 128% more likely to report strong ROI from their investments in predictive analytics. A structured customer insights framework is, therefore, essential. The result?
Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: This blog delivers nine actionable insights for marketing executives at LATAM iGaming on leveraging data-driven marketing strategies to scale and compete effectively. Guide to Advanced Customer Segmentation Download Now >> 1.
Take your customer segmentation to the next level with our advanced guide Download Now Email marketing remains one of the most effective tools in a marketers arsenal, consistently delivering an impressive ROI of $36 for every $1 spent. Marketers must continuously analyze performance and use insights to improve future campaigns.
Discover the latest email strategies to grab the attention of your customersDownload Now Why It Matters: The holiday season is critical for retailers as it often brings a surge in sales driven by new and one-time shoppers. ” Download Now: 9 creative email tactics Download Now>> #3.
Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: This post shows operators how to unlock significant reactivation potential and drive higher engagement and revenue by focusing on the top 1% of dormant lottery players.
Re-engage your churned customers with this guide Download Now Why it Matters: The iGaming Churn Descending Recovery Curve reveals a simple but powerful truth: the faster marketers act on player churn, the more they will recover in both engagement and revenue. On average, 55% of an operator’s customerbase is in the Churn LCS.
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To stay relevant and compete effectively, traditional insurance companies must ensure their customerbase is satisfied. These insurers recognize that customer satisfaction stretches far beyond the purchase of a policy. Simple process for wide range of use cases.
Up your mobile marketing game with this guide Download Now Why it Matters: In an evolving digital landscape and crowded marketplace, businesses seek effective ways to connect with their customers and deliver personalized messages that truly resonate. For more insights, contact us to Request a Demo.
A customer satisfaction survey tells you how satisfied a customer is with some aspect of your business. You can run a CSAT survey on something specific, like a purchase or store visit, or use it as a general barometer of how your customers feel about you. Download your free CSAT survey template. Customer service survey.
Please download our CX Predictions for 2022 ebook for our full report. Customer experience programs are far more than surveys. Surveys will always play a part in customer experience. Only 13% of CX leaders express full confidence that their measurement system provides a representative view of their customerbase.
Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: The holiday season calls for generosity, but in gaming, the challenge is doing it wisely. Key Metrics : Bonus Sensitivity and Optimal Bonus Ratio help maximize ROI.
Every customer experience framework starts with mapping the customer’s journey; the customer journey represents your customer’s lifecycle from awareness to advocacy. Mapping the customer journey from end-to-end so your organization allows you to segment your customersbased on their unique desires.
Location-based competitive intelligence tools might include advertising audiences as well as data on foot traffic to competitor locations, behavioral analytics for competitors’ custombases, and competitive analytics. Location Data Can Improve Advertising ROI by Up to 600 Percent. Download the case study for more details.
The annual Customer Experience Predictions report helps CX practitioners plan ahead as they position their businesses to exceed the ever-changing expectations of their customers. In 2020, what do CX practitioners need to change to stop their customers jumping ship? Voice of the Customer Guides. So, what to do?
Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: Valentine’s Day is a reminder to rekindle the love story between a brand and its customers. These magical tools help increase response rates, return on investment (ROI), customer engagement, loyalty, and retention.
This echoes the findings of the Temkin Group – it discovered that only 24% of companies felt they were making changes to their operations based on VoC results. How can brands transform this and get real business value from the Voice of the Customer? Based on our experience we see three areas to focus on: 1.
Customer experience success is not a one-size-fits-all outcome, but rather a customized understanding of what success means for the organization, your leaders and your industry. There’s been a lot of buzz about the need for more ROI in Customer Experience. Is your customerbase active on social media?
This enables businesses to optimize their efforts and achieve a better return on investment (ROI) compared to traditional marketing methods. Messaging: B2B messaging highlights factors like cost-effectiveness, ROI, and problem-solving, while B2C messaging focuses on personal benefits like time-saving and lifestyle appeal.
In the past, Customer Success Managers (CSMs) were tasked with preventing customer churn and increasing retention. They monitored product use, flagged any unhappy customers, and ran Quarterly Business Reviews (QBRs) to maintain the current customerbase. Customer Training.
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It’s especially important for local businesses looking to connect with their communities and grow their customerbase. Each platform has its own unique user base and set of features, so it’s important to select the one that best suits your needs. To do this, you can use real customer data or buyer personas if you have them.
With a massive rise of non-traditional challengers to banks, those which are not considering distributed banking strategies—comprised of open banking, BaaS, and embedded finance—will quickly fall behind in creating opportunities to connect with a younger customerbase that’s quickly becoming the majority consumer.
Taking time to boost agent morale , maintain customer satisfaction, and prioritize quality assurance is a delicate balance. To help your contact center agents and leaders juggle endless tasks — and boost ROI simultaneously! — Best Estimated ROI. you need a tool designed to deliver. Best Relationship. Best Meets Requirements.
There are only a small handful of reasons that customers churn. Didn’t realize ROI. A note on “Didn’t realize ROI”. And today I see many of my customers doing the same thing. If a customer tells you they have a cost issue it’s because they didn’t recognize appropriate ROI. Customer Success Around the Web.
Lead Scoring: In this, you assign points to leads based on specific parameters. The points are to indicate the leads that are closest to becoming your customers. Based on the points assigned, you will have a clear understanding of what to do with the lead at this point. The number of current downloads, 2.
The themes today centered around Human-First Customer Success and Transforming Customer Centricity. Read on for an even speedier download of today’s content. Human-First Customer Success. Major Takeaways: Sales and Customer Success relationships can be filled with friction.
The simplest type of segmentation, that categorizes your customersbased on their physical location. The customer’s location is helpful in determining their needs and offers you an opportunity to run location-specific ads. A B2B example for this can be a customer who downloaded your free marketing guide.
When it comes to Customer Success (CS), variables in your incentive compensation plan should focus on retention and growth. These should be measured based on revenue. Using KPIs such as retention and growth help underscore the purpose and objective of your CSMs: to maintain a customerbase and find opportunities for expansion.
As a customer success team leader , these metrics provide a solution to demonstrate the value of your customer success team to top executives and other teams. As a business leader , you can use these customer success team performance metrics to measure the ROI of the customer success team.
By taking a holistic approach at all touch points of the customer experience—not just those directly tied to product or usage—SaaS companies more accurately determine the health of their customerbase and take actions that improve customer health and retention. Here are the top five customer success health metrics.
.” If your company doesn’t have a focus on your customers and you don’t really care about retaining or having loyal customers, maybe having the “other” option is best for you. Guess you’re not interested in increased revenue, happy customers, or a significant ROI.
.” If your company doesn’t have a focus on your customers and you don’t really care about retaining or having loyal customers, maybe having the “other” option is best for you. Guess you’re not interested in increased revenue, happy customers, or a significant ROI.
You should find that simply by humanizing your customers through overt profiles and challenging your staff to think more deeply about their needs, your staff start to think less about your products and services in isolation, and start to think more about how they fit your customerbase. Mobile Customer Support.
A lot of different concerns crop up when you consider the best way to train your team in customer service. It’s enough work to consider all of your options and find the best course ; you also have to learn how to implement the training to get the highest ROI. The Sound Advice of a Customer Service Veteran. Download Now.
In that same 60 seconds, almost one million customers were logging into Facebook, and almost 350,000 new tweets were being posted. Over 50,000 apps were being downloaded per minute through the Apple App Store, and over 20 million messages were being sent via communication apps like WhatsApp. Consider that 150 million emails and 2.4
The majority of survey respondents (71%) said detailed ROI analyses are becoming an incredibly important part of the buying process. The best way to show ROI is to create case studies showcasing how your advocates are using your products to succeed. Grow Your CustomerBase. Download the free eBook now.
Social media software also helps companies track how customers are engaging with their brand, which yields the following insights: Follower growth. How different campaigns are performing with customers (the ROI of paid vs unpaid campaigns). Free Download] Live Chat Benchmark Report 2018. Download Now.
You follow up with customers after an unpleasant survey response You act on feedback relating to basic problems, e.g. an incorrect phone number on your website or a link that’s not working Most organisations are actually in this phase, even though they might consider themselves mature based on tenure.
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