InMoment XI

JULY 12, 2023

With the number of businesses available to your customer base, including big competitive retail brands, you have to make your business stand out from the pack. In the modern digital world, it’s by creating a seamless customer experience strategy. So how do you guide customers through these stages?

Customer Experience 195

Customer Experience Social Media Touchpoint Net Promoter Score 195

Currency Alliance

AUGUST 15, 2024

The real purpose of marketing personalization is to maximize marketing engagement and, consequently, customer lifetime value (CLV). This implies being able to determine offers and incentives based on predicted CLV, so that personalization produces favorable business outcomes.

Loyalty Programs 52

Loyalty Programs Loyalty Marketing Airlines 52

Call Experts

JANUARY 8, 2020

Now more than ever, it's relevant to understand and optimize your customer touchpoints. According to Forbes , "customer-centric companies are 60% more profitable than companies that don't focus on customers." Here are some of our tips and tricks to provide a quality experience to your customer base: .

Touchpoint 78

Touchpoint Contact Center Call Center 2018 78

InMoment XI

JULY 23, 2024

As digital transactions become more prevalent, the ecommerce customer experience is critical for its success. Brands that prioritize this aspect of business often find themselves leading the market, while those that neglect it struggle to compete in a crowded landscape. What Are the Benefits of A Good Ecommerce Customer Experience?

E Commerce 195

E Commerce Measurement Customer Experience E-support 195

InMoment XI

SEPTEMBER 17, 2024

Awareness During this stage, the customer is gathering information, researching, and looking for options to solve the problem. Hopefully, with your marketing efforts and channels, the customer will come across your company and become aware of your solution to their problem. What Is Customer Journey Analytics?

Customer Journey 195

Customer Journey Customer Journey Mapping Net Promoter Score 2024 195

InMoment XI

SEPTEMBER 5, 2024

When companies do offer personalized experiences, 78% of those customers who receive that level of personalization are likely to make repeat purchases. With these statistics in mind, it is clear that delivering consistent, memorable experiences is a must for any organization looking to build and sustain a loyal customer base.

Net Promoter Score 195

Net Promoter Score Metrics Voice of Customer Touchpoint 195

InMoment XI

MAY 10, 2022

As customers seem to shop solely based on the best deal, it can be difficult to build customer loyalty in retail, which leaves many brands wondering if customer loyalty is even worth the effort. A loyal customer is valuable to retailers in a multitude of ways. Step #4: Marketing and Communication.

Retail 370

Retail Net Promoter Score Loyalty Programs Loyalty 370

BirdEye

SEPTEMBER 10, 2024

But they need to become your customers before such a deep relationship is built. Then they must nurture them through the marketing funnel, gradually transforming them from prospects to loyal customers. A marketing funnel is a key way to understand the customer journey for your business.

Marketing 59

Marketing Social Media B2C B2B 59

Optimove

MAY 1, 2024

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: Embrace the power of Optimove’s capabilities to conquer marketing uncertainties and elevate your campaigns to new galaxies of success.

Marketing 59

Marketing Download Customer Journey Customer Insights 59

Optimove

APRIL 6, 2023

Believe it or not, many CRM marketers today still use manual tools like Excel to manage their campaigns. Other marketers use stand-alone email platforms to engage and retain customers. And some still compile customer receipts individually to determine which email each should receive. Worst of all?

2023 98

2023 Marketing Telecommunications Insurance 98

Optimove

OCTOBER 20, 2022

With consumer spending cutbacks, it’s more important than ever for marketers to tighten their relationships with customers to stay loyal to a preferred, deeply trusted brand. Customer-led marketing still delivers brands an average increase of 33% in customer lifetime value. A new era of marketing.

Customer Relationships 98

Customer Relationships Consumers Marketing 2007 98

InMoment XI

AUGUST 3, 2023

Armed with these in-depth insights, businesses can fine-tune their product offerings, service delivery, and marketing strategies to align precisely with customer demands and desires. By staying ahead of the curve, companies can create a seamless and satisfying customer journey, resulting in increased customer satisfaction and loyalty.

Customer Insights 366

Customer Insights Insights White Paper Social Media 366

Optimove

JUNE 3, 2024

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: The rapid growth of the iGaming sweepstakes industry offers marketers a huge opportunity to gain market share. Key Takeaways: Optimove is expanding its CRM marketing solutions to the rapidly growing iGaming sweepstakes sector.

Marketing 52

Marketing 2022 Download Sports 52

BirdEye

MAY 28, 2021

Communicating with existing customers is a big part of an Experience Marketing strategy, and we know that you’re currently running a few different campaigns. To build a successful Experience Marketing strategy, it’s important to delight customers at every touchpoint. Want to get started with Experience Marketing?

Touchpoint 64

Touchpoint Events Customers Demo 64

CSM Magazine

OCTOBER 18, 2024

This shift has placed personalization at the forefront of successful business strategies, transforming how companies interact with their customers across every touchpoint. The Power of Personalization in Marketing Gone are the days of one-size-fits-all marketing approaches.

Loyalty 52

Loyalty E Commerce E-support Touchpoint 52

InMoment XI

JANUARY 9, 2024

B2B customers are more likely to continue doing business with a company that consistently delivers value, meets their expectations, and provides excellent service. Loyal customers are also more likely to recommend the business to others. Great customer experiences help your brand achieve differentiation. Support and service.

B2B 413

B2B Customer Experience Net Promoter Score 2024 413

SurveySensum

MARCH 15, 2024

This is because before launching Company B decided to market research into its target audience, created customer personas, and launched their product only after understanding their audience and market dynamics. This resulted in more relevant downloads and positive feedback from customers. What is a Market Research Tool?

2024 52

2024 Marketing Demo NPS 52

BirdEye

APRIL 7, 2023

Are you excited to run your next marketing campaign and see the results? Measuring the success of your marketing efforts the right way is crucial. By tracking the right marketing KPIs, you can course-correct, amplify suitable campaigns, and achieve higher goals. Table of contents What are marketing KPIs?

2023 52

2023 Marketing Social Media Return on Investment 52

InMoment XI

JANUARY 2, 2023

Increased competition in nearly every market is leading businesses of all types to search for ways to attract and retain their ideal customers. Customers have unprecedented access to information about products and services. What Is Customer Experience? How Do I Measure Customer Experience? Passives score 7 or 8.

Net Promoter Score 221

Net Promoter Score NPS Metrics Effort Score 221

eglobalis

JULY 2, 2024

This simplicity overlooks the complexity of customer relationships and experiences, failing to capture nuanced feedback crucial for improving overall customer satisfaction. Metrics such as NPS, CSAT, CES, ACSI, and double-blind benchmark scores are most valuable when integrated into broader customer experience strategies.

NPS 373

NPS Feedback Net Promoter Score B2C 373

InMoment XI

OCTOBER 24, 2024

One key factor in becoming a truly customer-obsessed company is using a customer engagement platform. When you reach customer-obsessed status, you set yourself apart from the competition and stand out in the market. Klayvio Klayvio is a customer engagement platform that is tailored to e-commerce businesses.

Customer Engagement 195

Customer Engagement Engagement E Commerce Omnichannel 195

Magellan Solutions

OCTOBER 17, 2023

Most businesses depend on their current customers to sustain and generate new sales. There is a powerful tool that attracts and retains customers. It is called direct marketing inbound teleservices and affects client retention. Are you ready to discover the keys to preserving a loyal customer base?

Marketing 52

Marketing E Commerce E-support Customer Satisfaction 52

InMoment XI

SEPTEMBER 9, 2024

What is Customer Experience Consulting? Customer experience consulting is a specialized service that helps businesses enhance the experiences they provide to their customers across every touchpoint—from the initial awareness stage to post-purchase support. What to Look for in a Customer Experience Consultant?

Consulting 195

Consulting Customer Experience ROI Customer Journey Mapping 195

BirdEye

APRIL 24, 2023

Digital marketing is a powerful way to connect with your customers and grow sales. From the exciting growth of social media to the importance of data analytics and artificial intelligence (AI), today’s digital landscape presents an abundance of opportunities for marketers to connect with customers like never before.

Marketing 93

Marketing Social Media B2C Advertising 93

Optimove

APRIL 13, 2023

Remember the early days of personalization when your name in an email or an SMS birthday greeting was about as much as your marketing stack could muster? Using customer data strategically is crucial for achieving personalization, yet in 2025, 80% of telecom marketers that have invested in personalization will abandon their efforts.

Telecommunications 52

Telecommunications Brands Marketing Multi-Channel 52

Optimove

FEBRUARY 14, 2023

And naturally, savvy marketing teams will must address these needs through a robust omnichannel strategy. Brands that bring consistently relevant and valuable omnichannel experiences enjoy an almost 10% year-on-year increase in revenues and retain 90% of their customers on average (Aberdeen Group).

Omnichannel 52

Omnichannel Marketing Travel Hospitality 52

SurveySensum

JUNE 29, 2023

A company, despite investing heavily in marketing and advertising, struggles to retain its customer base and faces a decline in sales. Well, here’s a startling statistic to ponder: 82% of customers stop doing business with a company due to poor customer service. Sound familiar? Don’t know?

Customer Satisfaction 52

Customer Satisfaction Insights Marketing Exceptional Customer Service 52

Experience Investigators by 360Connext

APRIL 23, 2024

By prioritizing the customer’s perception from pre-purchase to post-purchase stages, organizations are positioned to navigate the complex nature of consumer needs effectively. And they will be rewarded for that focus on the customer! Understanding Customer Experience Management (CEM) Let’s start at the beginning.

ROI 260

ROI CEM Net Promoter Score Customer Experience 260

Optimove

AUGUST 20, 2020

In the first two parts of this mini-series, we detailed the different methodologies available for marketers to orchestrate customer communications. The Methodologies of Marketing Orchestration – Part I. The Methodologies of Marketing Orchestration – Part II. increase in uplift per customer. A cross-sell campaign.

Marketing 98

Marketing Customer Journey Communication Touchpoint 98

BirdEye

OCTOBER 19, 2023

With viral TikTok videos and review sites shaping diner decisions, relying solely on traditional marketing tactics like flyers won’t cut it anymore. Restaurants need to leverage digital marketing strategies to stand out. Looking for a quick answer what are 11 strategies to do digital marketing for restaurants?

Marketing 64

Marketing Social Media Multi-Channel Loyalty Programs 64

ShepHyken

AUGUST 31, 2023

When simply surviving in the saturated e-commerce market is a struggle, achieving business growth might just feel impossible. Consistently improving the customer journey and user experiences can help you attract and retain loyal customers. But don’t worry. It can catapult your growth or leave you lying flat on your face.

Customer Journey 133

Customer Journey Customer Journey Mapping Net Promoter Score E Commerce 133

InMoment XI

SEPTEMBER 29, 2022

For retail banks, and most organizations, collecting data is only half the battle in the world of customer experience. Whether it be transactional surveys , online reviews , or a market research report about your customers, the data you collect needs to not just be analyzed, it needs to serve as a road map of future business decisions.

Banking 370

Banking Retail White Paper Omnichannel 370

InMoment XI

NOVEMBER 13, 2024

Acquiring new customers is more expensive than retaining current ones. Proactively monitoring customer health can help businesses cut churn by over 34% for at-risk clients. It informs effective marketing strategy. Churn prediction helps you tailor your marketing efforts to re-engage customers at risk of leaving.

Customer Retention 195

Customer Retention 2024 ROI Competitive Advantage 195

InMoment XI

DECEMBER 7, 2023

How to Measure Customer Experience Measuring customer experience is a strategic imperative that helps your company build strong, long-lasting relationships with your customers, stay competitive, and adapt to changing market dynamics. NPS is a great place to start when you’re looking to measure customer experience.

Metrics 195

Metrics Net Promoter Score Measurement Customer Experience 195

InMoment XI

JANUARY 25, 2024

Gartner defines this report as: “A Gartner Magic Quadrant is a culmination of research in a specific market, giving you a wide-angle view of the relative positions of the market’s competitors.”* The Magic Quadrant evaluates technology providers in a specific market based on their ability to execute and their completeness of vision.

Reference 195

Reference Roadmap Innovation Technology 195

Retently

OCTOBER 23, 2024

Typically, most brands focus on surveying just a couple of key touchpoints, like post-purchase NPS to measure customer loyalty, or post-helpdesk interaction CSAT to gauge service satisfaction. Taking the importance of collecting customer feedback out of the way, where do we start?

Retail 139

Retail NPS Touchpoint Feedback 139

InMoment XI

MARCH 25, 2024

By identifying patterns that indicate a customer is at risk of leaving, you can take proactive measures to retain them, thereby reducing customer churn. Predict Behavior and CLV More and more retail brands are deploying predictive analytics software to forecast customer behavior and monitor market trends.

Customer Experience 195

Customer Experience Social Media E Commerce Retail 195