InMoment XI

JULY 23, 2024

When done perfectly, a holistic ecommerce customer experience approach ensures your customers have a seamless and positive experience at every touchpoint. Positive Word-of-Mouth: Happy customers are more likely to recommend your brand to others, expanding your customer base.

E Commerce 195

E Commerce Measurement Customer Experience E-support 195

eglobalis

SEPTEMBER 16, 2024

Introduction A well-executed B2B customer experience (CX) strategy can be the cornerstone of long-term success in today’s competitive landscape. Unlike B2C interactions, B2B transactions are more complex, involving multiple decision-makers, longer sales cycles, and intricate touchpoints.

B2B 375

B2B Customer Experience Customer Centricity Omnichannel 375

InMoment XI

DECEMBER 7, 2023

As competition and buyer empowerment compound, customer experience (CX) is proving to be the only truly durable competitive advantage. As your organization starts your customer experience management efforts, you need to consider how to measure it.

Metrics 195

Metrics Net Promoter Score Measurement Customer Experience 195

Totango

AUGUST 23, 2022

B2B Customer Journey Touchpoints: A Guide for CS Teams. B2B customer journey touchpoints mark the roadmap toward successful outcomes for clients and CS teams. In this way, customer journey B2B touchpoints serve as a powerful tool for increasing the effectiveness of your customer success strategy.

Touchpoint 122

Touchpoint Customer Journey B2B Customer Journey Mapping 122

Retently

OCTOBER 23, 2024

Typically, most brands focus on surveying just a couple of key touchpoints, like post-purchase NPS to measure customer loyalty, or post-helpdesk interaction CSAT to gauge service satisfaction. Taking the importance of collecting customer feedback out of the way, where do we start?

Retail 109

Retail NPS Touchpoint Feedback 109

InMoment XI

JANUARY 9, 2024

Unlike B2C products and services, B2B offerings usually present various options for customization and personalization in order to meet the particular needs of the business customer. In B2B, customer support tends to be more hands-on and personalized, with dedicated account managers, CX representatives, and specialized support teams.

B2B 413

B2B Customer Experience Net Promoter Score Customer Journey Mapping 413

Experience Investigators by 360Connext

FEBRUARY 6, 2024

We know CX teams can deliver significant business advantages: Satisfied customers are much more likely to purchase more Revenue grows 40% faster by providing personalized experiences Businesses achieve a 2.3x CX teams use a variety of metrics to guide their efforts, drive improvements, and measure ROI. How do you measure it?

Metrics 270

Metrics Net Promoter Score NPS Effort Score 270

InMoment XI

OCTOBER 24, 2024

It excels in creating personalized, data-driven email and SMS marketing campaigns that boost customer retention and drive conversions. Klaviyo integrates seamlessly with e-commerce platforms like Shopify and BigCommerce, allowing businesses to segment customers based on behavior, purchase history, and more.

Customer Engagement 195

Customer Engagement Engagement E Commerce Omnichannel 195

Experience Investigators by 360Connext

APRIL 23, 2024

Let’s explore customer experience management (CEM), its pivotal role in shaping customer lifetime value , and strategies for measuring the return on investment of CX initiatives. That’s a measurement that can help make your case, but it’s not necessarily the end-goal. But don’t just measure to measure!

ROI 260

ROI CEM Net Promoter Score Customer Experience 260

InMoment XI

JULY 12, 2023

With the number of businesses available to your customer base, including big competitive retail brands, you have to make your business stand out from the pack. In the modern digital world, it’s by creating a seamless customer experience strategy. You need to understand the most important touchpoints and interactions.

Customer Experience 195

Customer Experience Social Media Touchpoint Net Promoter Score 195

InMoment XI

JANUARY 2, 2023

Not only does exceptional customer experience make customers happier, it drives desirable customer behavior. When you start your CX efforts, you need to consider how to measure it. But “it” is a multi-layered concept, and to truly understand customer experience at scale, you may need to track three very important metrics.

Net Promoter Score 221

Net Promoter Score NPS Metrics Effort Score 221

CloudCherry

MARCH 19, 2019

This requires a massive sea change in the metrics and strategy the profession is currently using to measure their success. While these metrics can help CX and marketing teams tell descriptive stories about the state of the customer’s experience, they aren’t credible when it comes to making business decisions. Don’t delay the process.

Financial 218

Financial Metrics Customer Journey Mapping NPS 218

Second to None

OCTOBER 29, 2020

The problem is, even with the needed adjustments, many businesses are still seeing customer churn — and they don’t know why. Your business shifts toward safety, hygiene, and virtual convenience should only make it easier for customers to trust you and work with you. Understanding Customer Expectations in 2020. Here’s why.

Measurement 118

Measurement Customer Experience 2020 Consumers 118

InMoment XI

SEPTEMBER 5, 2024

When companies do offer personalized experiences, 78% of those customers who receive that level of personalization are likely to make repeat purchases. With these statistics in mind, it is clear that delivering consistent, memorable experiences is a must for any organization looking to build and sustain a loyal customer base.

Net Promoter Score 195

Net Promoter Score Metrics Voice of Customer Touchpoint 195

Retently

JULY 8, 2024

You’ve probably heard the saying, “Happy customers are the best marketing.” Well, Net Promoter Score (NPS) helps you get a handle on how your customers feel about your business. It’s a simple yet powerful tool that helps you measure customer loyalty and satisfaction. Here’s the alternative they offer: 3.

Touchpoint 78

Touchpoint NPS Net Promoter Score Feedback 78

InMoment XI

SEPTEMBER 17, 2024

Map the Customer Journey Customer journey mapping is a great way to visualize every expected touchpoint a customer will have with your brand. A customer journey map can help you understand the flow of the customer experience. Here are some common customer journey metrics you can track: 1.

Customer Journey 195

Customer Journey Customer Journey Mapping Net Promoter Score 2024 195

GetFeedback

SEPTEMBER 14, 2018

Fixing problem areas in your customer experience can yield the greatest benefits, including increased growth around revenue and customer advocates. In this post, let’s take a deeper look at the role customer effort plays in retention and churn, as well as how you can measure this throughout the course of a customer relationship.

Loyalty 170

Loyalty Effort Score Net Promoter Score Touchpoint 170

ProProfs Chat

NOVEMBER 9, 2021

Hence, if you aren’t strategically thinking about customer satisfaction, you’re probably following a risky approach. And to keep such risks at bay, you must find out how to measure customer satisfaction to analyze whether your company will perform well in the future or not. . (A What is Customer Satisfaction?

Customer Satisfaction 97

Customer Satisfaction Measurement Net Promoter Score Social Media 97

ProProfs Chat

DECEMBER 11, 2020

Customer satisfaction metrics help you back your customer-centric mindset and identify areas (both positive and negative) responsible for leaving an impact on the overall brand experience. Why should you measure them in the first place? What are Customer Satisfaction Metrics? 7 Metrics to Measure Customer Satisfaction.

Customer Satisfaction 98

Customer Satisfaction Metrics Measurement Net Promoter Score 98

BirdEye

OCTOBER 27, 2020

Without accurate measurement of customer sentiment, delivering great experiences is close to impossible. Let’s discuss why customer experience is so crucial, which metrics your business needs to track, and how you can reliably wow your customers in every interaction. 5 customer experience metrics: Pros and cons.

Net Promoter Score 98

Net Promoter Score Metrics Measurement NPS 98

ProProfs Chat

MARCH 18, 2020

Well, you have to understand how to measure customer satisfaction by expressing it in meaningful, comparable, and unbiased numbers. Read on and find out: what customer satisfaction actually represents, . how to measure customer satisfaction efficiently and precisely, . the quality of customer support service, .

Customer Satisfaction 96

Customer Satisfaction Measurement Net Promoter Score Social Media 96

GetFeedback

DECEMBER 2, 2019

It costs five times more to sell to a new customer than to sell to a happy one. Start with measuring your CSAT score as outlined by GetFeedback. If your CSAT metric is 60%, that means 40% of your customers are at risk of defection. The first step toward any improvement is understanding where your customers are today.

ROI 195

ROI Customer Satisfaction Loyalty Measurement 195

InMoment XI

OCTOBER 4, 2024

Customer Experience (CX) is the overall perception someone has of your brand based on their thoughts and feelings after each interaction with your business. From visiting your Instagram page to buying your product, each touchpoint along a customer’s journey contributes to their feelings about your brand and what it offers.

Customer Experience Management 195

Customer Experience Management Customer Experience Management 2024 195

InMoment XI

SEPTEMBER 9, 2024

What is Customer Experience Consulting? Customer experience consulting is a specialized service that helps businesses enhance the experiences they provide to their customers across every touchpoint—from the initial awareness stage to post-purchase support. What to Look for in a Customer Experience Consultant?

Consulting 195

Consulting Customer Experience ROI Customer Journey Mapping 195

delighted

OCTOBER 22, 2024

But while ecommerce has made retail purchases more accessible, it has also disrupted the traditional, linear, retail buyer’s journey and has transformed it into a more complicated series of customer touchpoints. Mapping these touchpoints is crucial to understanding the ecommerce customer journey – and improving customer experiences.

Customer Journey Mapping 52

Customer Journey Mapping Customer Journey Social Media Net Promoter Score 52

InMoment XI

OCTOBER 10, 2024

Customer Loyalty Through continued business social media management, you will increase your customer loyalty and build a customer base that is actively engaged with your business. The majority of businesses that have been utilizing social media for more than one year agreed that it has improved their customer loyalty.

Social Media 195

Social Media Management 2024 Multi-Channel 195

Experience Investigators by 360Connext

FEBRUARY 20, 2024

Generative AI can also deliver recommended messaging based on these predictive customer insights. This proactive approach not only increases the likelihood of repeat business but also personalizes the customer journey at (potentially) every touchpoint.

Customer Relationship Management 270

Customer Relationship Management Feedback Customer Journey Connections 270

Retently

MARCH 11, 2025

A CX Manager is responsible for the entire end-to-end customer journey, making sure every touchpoint from store purchase to post-fulfillment support is smooth, frustration-free, and ultimately leads to happier, more loyal customers. Review moderation engaging with customers publicly and privately to improve brand perception.

Management 115

Management Customer Experience Roadmap NPS 115

InMoment XI

JANUARY 4, 2024

In order to master the retail customer experience, you first need to understand the whats, the whys, and the hows. What is the Retail Customer Experience? At its core, the retail customer experience encompasses every touchpoint a customer has with a brand, from the first interaction to post-purchase engagement.

Retail 195

Retail Customer Experience Social Media NPS 195

Thematic

MARCH 30, 2025

When teams rely on isolated data sets, it’s nearly impossible to uncover meaningful customer experience insights. Instead, you need unified data analytics to connect every touchpoint and every voice. Think of customer feedback analysis like laying the foundation for a building.

Customer Insights 62

Customer Insights Insights Feedback E-support 62

Thematic

MARCH 20, 2025

Build better products by prioritizing features customers actually want. Who needs access to insights—product teams, marketing, customer service, leadership? Set measurable goals. Define KPIs such as NPS, customer retention, support ticket resolution time, or revenue impact. Just look at Atom Bank.

Customer Insights 62

Customer Insights Insights Net Promoter Score NPS 62

InMoment XI

MARCH 4, 2024

The Likert Scale, named after psychologist Rensis Likert, is a widely used tool in social science research and survey methodology for measuring attitudes, opinions, and perceptions of respondents. Researchers can customize Likert scale questions to fit their specific research objectives and contexts. What is the Likert Scale?

Net Promoter Score 195

Net Promoter Score Measurement Automotive Customers 195

InMoment XI

OCTOBER 10, 2023

This article delves deep into the world of customer service metrics, offering insights and actionable takeaways. The Importance of Measuring Customer Service Metrics Customer service metrics are the backbone of any successful customer-centric strategy. Frustrating, right?

Metrics 195

Metrics Net Promoter Score Customer Service Effort Score 195

GetFeedback

FEBRUARY 7, 2020

Twenty years ago, companies got measured against their competitors. Research shows that an ever-growing segment of consumers is now measuring all brands against a select few customer experience leaders. You have to deliver a great product as part of an incredible experience, or your customers will abandon you.

NPS 199

NPS Net Promoter Score Effort Score Measurement 199

InMoment XI

NOVEMBER 15, 2023

There are four common customer experience analytics metrics: Net Promoter Score (NPS) Net Promoter Score , or NPS, is a widely used metric to measure customer loyalty. Typically, it involves a survey question asking customers to rate their satisfaction on a scale. What is the ROI of Customer Experience Analytics?

Insights 243

Insights E Commerce Customer Experience E-support 243

Thematic

FEBRUARY 26, 2025

You can’t improve what you don’t measure—and that includes customer satisfaction. But how do you know if your customers are truly happy? Are your efforts making a difference, or are dissatisfied customers slipping away? Happy customers stick around, spread the word, and drive business growth.

Customer Satisfaction 71

Customer Satisfaction Measurement Net Promoter Score NPS 71

Pointillist

SEPTEMBER 10, 2020

Many CX, marketing and operations leaders are asking how they can use customer journey orchestration to deliver better, more personalized experiences that will improve CX and business outcomes, like retention, customer lifetime value and revenue. What is Customer Journey Orchestration?

Customer Journey 128

Customer Journey Touchpoint Customers Interaction 128