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TL;DR: With every customer loss, you’re missing out on prospects and falling short of your lifetimecustomer value potential. But if that interaction also ends negatively, the customer support experience can become the straw that breaks the camel’s back.
Consider these statistics from a recent survey from NewVoiceMedia: After experiencing poor customer service: • 37% of customers would change their supplier. • 28% would post a negative online review. • 26% would complain via socialmedia. • 13% would tell friends/colleagues. • 10% would inform the media.
Well, in a B2B customer success model, measuring renewal rates holds your outsourced partner accountable to targets that are tied to revenue and retention. Understanding LifetimeCustomer Value (LCV) and how the service and support experience contributes to or detracts from the realization of LCV is critical ( more on the LCV metric here ).
And it’s one that undeniably impacts our perception of the customer experience. Exploring CustomerCare in the Subscription Economy. For those of us in the contact center space, the truly fascinating thing (besides the astounding growth itself) is the impact on customercare and the customer experience.
TL;DR: With every customer loss, you’re missing out on prospects and falling short of your lifetimecustomer value potential. But if that interaction also ends negatively, the customer support experience can become the straw that breaks the camels back.
And it’s one that undeniably impacts our perception of the customer experience. Exploring CustomerCare in the Subscription Economy. For those of us in the contact center space, the truly fascinating thing (besides the astounding growth itself) is the impact on customercare and the customer experience.
Brenda Lynn Dichoso – Head of Customer Experience Performance Management at PT Smartfren Telecom. Brenda Lynn Dichoso is a customer experience executive with direct vertical market experience in designing, implementing, and managing complex customercare operations in a telecom set-up. possibly in the world.”.
The more loyal those customers are, the more they buy. With that in mind, it’s clear that the quality of your customer experience is directly correlated with LifetimeCustomer Value. (We We discussed the LCV metric in more depth in our recent blog post, The True Cost of Losing a Customer.). Sound complicated?
Finding Bilingual Support That Suits Your Customers Best We’re an onshore Canadian contact center outsourcer and pride ourselves on delivering sophisticated (bilingual) customercare through strategic partnership. It’s our thing. So, of course, we’re biased.
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