Remove Customer Centricity Remove Customer Engagement Remove Customer Journey Mapping
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3 Popular “Customer-Centric Ideas” that Totally Miss the Point

Experience Investigators by 360Connext

Frame that customer journey map! I’ve walked into plenty of offices where the customer journey map is printed and hung on the wall. The producers of the journey map are proud of their hard work and the results can be great…for a time. Need help?

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Customer Experience Is… What, Exactly?

Experience Investigators by 360Connext

Customer experience is a new department , focus or strategy and leaders need a resource. Customer Journey Mapping. Customer journey mapping is often strictly defined, but it comes in many forms. The worst organizations never attempt to map the journey. The best athletes have coaches.

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B2B Customer Experience: The Complete Guide

InMoment XI

Great customer experiences improve brand reputation. If you consistently deliver positive experiences, your brand is more likely to be seen as reliable, trustworthy, and customer-centric. This positive reputation can attract new customers and partners. Here are some best practices to improve B2B CX. Access 1/3/2024.

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10 Must-Reads for a Better Customer Experience in 2015

Experience Investigators by 360Connext

What Does it Take to Be a Customer Focused Organization? As we scale our businesses, our focus on customers can become seriously threatened. How do smart companies maintain a customer-centric culture as they grow? Customer Experience is…What, Exactly?

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How to Define and Execute a B2B Customer Experience Strategy

eglobalis

This includes regular touchpoints with sales and support teams who interact with customers on the ground. At the global level , customer journey maps must account for regional differences, ensuring cultural and market-specific nuances are considered.

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What IS a Customer Touchpoint?

Experience Investigators by 360Connext

If you organize your touchpoints (the customer perspective) against your channel strategy (your company perspective), you can have a clear vision for where your priorities should lie. By creating a customer-centric vision for the future, you can continue to track what is working for your customers and what simply isn’t.

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5 Ways to Sabotage your Customer Experience

Experience Investigators by 360Connext

Customer-centric cultures are built from the top and the bottom within an organization. Encouraging employees to do the wrong thing for short-term gains or report half-truths to avoid the wrath of a boss will inevitably lead to bad behavior toward customers. Worry about your guys. Worry about your guys.”