PeopleMetrics

AUGUST 25, 2015

Work with your crew to build a customer-centric culture. For potential customers, you’re one of many ships at sea. A culture centered on customer centricity creates a competitive advantage. Because customers form opinions in every interaction with your business, focusing on improving those interactions is crucial.

Customer Centricity 95

Customer Centricity Competitive Advantage Culture Customer Experience Management 95

Beyond Philosophy

JULY 5, 2015

In building relationships with customers, and value for them, my long-time observation is that most organizations tend to progress through several stages of performance as they are becoming truly customer-centric: a) customer awareness, b) customer sensitivity, c) customer focus, and d) customer obsession.

Customer Centricity 111

Customer Centricity Banking Airlines Customers 111

Beyond Philosophy

NOVEMBER 6, 2014

Customer centricity requires strategy to cultivate a culture that puts the Customer at the center of everything you do. As the third in our series of nine posts looking at the different parts of the organization contributing to Customer centricity, let’s look at: Customer Strategy.

Net Promoter Score 163

Net Promoter Score Customer Centricity CEM Social Media 163

PeopleMetrics

JUNE 12, 2015

In customer experience management, we use transactional surveys to guide actions for customer centricity. So for example, after you stay at a hotel, you might take a survey about your stay.

Customer Centricity 114

Customer Centricity Hotels Competitive Advantage Customers 114

Totango

FEBRUARY 28, 2020

We all want to believe that we have a strong relationship with our customers. The digitization of business has created a customer-centric economy, and people switch services until they find the solution that suits them. Creating a strong customer engagement strategy makes sure every interaction delivers that value.

Customer Engagement 93

Customer Engagement Engagement Webinar Touchpoint 93

CCO Council

MAY 13, 2014

What are the most common customer dissatisfiers and what does it cost to address them? Chief Customer Officer Consumer Spending Customer Centricity Customer Engagement Customer Loyalty Customer Retention' How many credits are being offered to correct billing mistakes?

Customer Centricity 85

Customer Centricity ROI Measurement Chief Customer Officer 85

Totango

APRIL 24, 2020

In customer retention, every engagement counts. Rather, customer retention for SaaS enterprises is a result of the customer experience. Why Customer Retention Matters. The digitization of business has made customer retention the lifeblood of the Software-as-a-Service industry.

Customer Retention 83

Customer Retention Customers Customer Journey Customer Success 83

eglobalis

MARCH 30, 2025

Real-world outcomes from comprehensive VoC programs include higher customer retention and satisfaction, precisely because issues are caught and addressed faster. A SaaS provider might set an alert if a customers health score falls below a threshold, triggering an outreach to that customer.

Banking 320

Banking NPS B2B Social Media 320

Totango

JANUARY 15, 2019

While it’s no doubt a thrill to pursue and persuade a new customer to work with your enterprise, for software and subscription-based businesses, the real value lies in customer retention. But your customer retention strategies should be based on long-term thinking. Leveraging Customer Retention Strategies.

Customer Retention 75

Customer Retention Customer Centricity Social Media Customer Success 75

TechSee

JUNE 16, 2022

His YouTube channel is a fantastic source of inspiration about customer experience and customer centricity in a digital world. In his videos, I keep people updated about the latest trends in customer experience, customer service and customer centricity. Follow on LinkedIn. Follow on LinkedIn.

Customer Service 251

Customer Service Contact Center 2022 Magazine 251

InMoment XI

JULY 23, 2024

The Importance of Customer Experience in Ecommerce The importance of positive CX in ecommerce cannot be overstated. A positive ecommerce customer experience leads to higher customer retention, increased word-of-mouth referrals, and ultimately, higher sales.

E Commerce 195

E Commerce Measurement Customer Experience E-support 195

Beyond Philosophy

NOVEMBER 10, 2014

Being Customer-Centric requires rewarding those that contribute to Customer-Centricity. Too many organizations are still not rewarding Customer Experience improvement because they don’t measure it. Focusing on rewarding these, however, is not conducive to Customer Centricity.

Net Promoter Score 118

Net Promoter Score Customer Experience CEM Customer Centricity 118

Beyond Philosophy

NOVEMBER 10, 2014

In addition, higher levels of customer satisfaction are tied to high levels of positive cash flows with low volatility, and positive earnings surprises. Keeping Customers results in a high increase in value. Focusing on customer retention with a better Customer Experience will benefit your bottom-line expenses.

Net Promoter Score 164

Net Promoter Score ROI Customer Experience 2014 164

Beyond Philosophy

MARCH 5, 2015

There have been many great stories in the past couple of months about airlines doing what was right by their Customers. We can all learn a little about Customer centricity when we look at these examples from three major carriers in the US. Southwest Attacks Its Late Problem Head-on with Its Customers.

Airlines 132

Airlines Net Promoter Score Transportation CEM 132

InMoment XI

OCTOBER 4, 2024

A customer’s experience doesn’t start and end with purchasing your product or service. Managing this experience through a customer-centric approach can help businesses strengthen their customer relationships for long-term success. What is Customer Experience Management? Encourage a customer-centric culture.

Customer Experience Management 195

Customer Experience Management Customer Experience Management 2024 195

Beyond Philosophy

NOVEMBER 11, 2014

Watch out this space as in a subsequent blog we’ll give advice on the different ways to change a habit… Blogs CEM CEO Conferences consultants consumer behaviour customer Customer Analysis customer behavior Customer Behaviour customer centricity customer emotions customer engagement Customer experience customer experience books customer experience (..)

Net Promoter Score 167

Net Promoter Score Marketing CEM Social Media 167

Beyond Philosophy

MARCH 12, 2015

Blogs Customer Emotions Subconscious Experience CEM CEO Conferences consultants consumer behaviour Customer Analysis customer behavior Customer Behaviour customer centricity customer emotions customer engagement customer experience management Customer Experience Program Customer Loyalty Customer Management Customer Mirrors customer research customer (..)

CEM 166

CEM Customer Centricity Customer Experience Management Customer Retention 166

Thematic

MARCH 20, 2025

” Despite this, many businesses struggle to retain customers because they lack a structured approach to understanding their needs. In fact, 70% of consumers notice a clear gap between companies that use AI effectively in customer service and those that don’t. Enhance marketing effectiveness with data-driven messaging.

Customer Insights 62

Customer Insights Insights Net Promoter Score NPS 62

Totango

MAY 1, 2020

Retaining existing customers is especially important during uncertain economic times, when fewer new customers may be signing on with your service. That’s why customer retention management software is a vital component of your retention strategy. What Are the Benefits of Customer Retention Management Software?

Customer Retention 62

Customer Retention Management Customers Customer Success 62

Lumoa

FEBRUARY 9, 2023

The focus on enhancing customer experience has gained traction in recent years. As businesses recognize its value, the shift from a product-centered approach to a customer-centric one continues. Customer-Centricity Customer centricity refers to customer-oriented culture in the company.

Definition 167

Definition Net Promoter Score Customer Experience B2C 167

Totango

MAY 5, 2020

These businesses will be well-situated to speak to, lead, and ultimately retain customers through customer retention strategies in B2B like the following: Re-evaluate Current Digital Engagement Strategy Make Use of Key Engagement Metrics Personalize Communication Foster Lasting Relationships.

Customer Retention 62

Customer Retention B2B 2020 Multi-Channel 62

Beyond Philosophy

OCTOBER 28, 2014

All the little parts along the way in your experience are what make a Customer experience Customer-Centric. Putting the Customer first in everything you do applies to every part of your organization, from the way you greet them to the way you bill them. Conclusion: Customers want it, whether you want to do it or not.

Customer Experience 120

Customer Experience Net Promoter Score CEM Customer Centricity 120

Totango

OCTOBER 8, 2020

Customer retention is the continuation of a valued service. In B2B terms, it is still possible to maintain your customer relationship and even improve customer retention during uncertainty, but you will need to focus on five key steps: Understand Your Customer. Proactively Personalize Engagements.

Customer Retention 63

Customer Retention Customer Success B2B Customers 63

Gainsight

MARCH 27, 2025

The latest session, Revenue-Driven CS: Proving ROI & Driving Executive Alignment , featured our very own Chief Revenue Officer, Marilee Bear, who sat down with Marija Skobe-Pilley, Founder of Women in Customer Success. Executives are keen on data that ties customer engagements directly to revenue results.

Books 52

Books Customer Retention ROI Metrics 52

CustomerSuccessBox

MARCH 25, 2022

Then while considering customer acquisition cost (CAC) why miss out on customer retention cost (CRC)? They both are of equal significance and when the matter is to retain your loyal customers to have repeat business with you, this metric needs a bit of attention as well. About customer retention cost.

Customer Retention 52

Customer Retention Metrics Customers Sales 52

Totango

NOVEMBER 5, 2021

Getting Started: Tips for Implementing an Effective Customer Engagement Strategy. How many employees support digital engagement at Aruba? Also, I think the key thing is that it should really be customer-centric and reflect how they go through the journey, taking into account and focusing on their perspective.

Customer Engagement 115

Customer Engagement Engagement Customer Journey Mapping Definition 115

Happy or Not

DECEMBER 17, 2024

The goals may include improving customer satisfaction , enhancing customer loyalty, reducing customer churn, and increasing customer lifetime value. A clear understanding of these objectives helps your customer success team focus on what needs to be achieved and what metrics to track.

Loyalty Programs 36

Loyalty Programs Social Media Net Promoter Score Loyalty 36

Alida

JUNE 30, 2017

One important tool in the company’s toolkit is Cadillac Collective, an insight community that allows the company to engage with car owners and enthusiasts on an ongoing basis. The purpose, saysEric Angeloro, is to deliver insight that informs customer-centric decision-making and strategy. Don’t forget the post-sale relationship.

Automotive 138

Automotive 2025 Customer Relationships 2017 138

ClearAction

JULY 29, 2018

Customer Engagement is an Enterprise-wide Imperative Lynn Hunsaker. Does customer engagement rely solely on Marketing, Sales, Success or Service strategies? Customer engagement is successful to the degree that the rest of the company empowers its success. Customers are never satisfied.

Customer Engagement 48

Customer Engagement Engagement Customer Centricity Culture 48

CCO Council

JUNE 24, 2014

Last week, I described recent research conducted by the CCO Council into the impact of the chief customer officer on company financials. Customer Centricity is a two-year investment. Developing and improving customer strategy is a profitable but longer-term investment. Everyone says they are customer centric.

Chief Customer Officer 85

Chief Customer Officer Customer Centricity 2003 Competitive Advantage 85

SurveySensum

AUGUST 21, 2023

However, the good news is that some have managed to double their revenue through effective customer retention strategies. In SaaS businesses, subscription deals are offered where customers pay either monthly or yearly to use their software. In such a scenario, retaining existing customers becomes even more challenging.

Customer Retention 52

Customer Retention B2B NPS Demo 52

Thematic

FEBRUARY 24, 2025

Customers interact with businesses through various touchpoints, including: Websites and mobile apps – Where customers browse products, make purchases, or seek information. Social media platforms – Where customers engage with brands, leave reviews and ask questions.

Insights 62

Insights Customer Experience Social Media Net Promoter Score 62

Beyond Philosophy

OCTOBER 14, 2014

These four actions evoke emotions that develop a relationship built on a foundation of trust, which can flourish into Customer retention and loyalty over time. Make sure that your use of data adds value to their experience. Which companies do you think do a good job with data security? Which ones do poorly?

Net Promoter Score 102

Net Promoter Score CEM Books Customer Retention 102

Beyond Philosophy

DECEMBER 23, 2014

If you can figure out what the something else is, what is happening in either of these top two squares, you can fix this situation to the satisfaction (and delight) of the Customer. Institute a Customer-Centric focus, not an operational focus. It’s natural to want to protect your bottom line at the holidays.

CEM 98

CEM Books Social Media Customer Centricity 98

ShepHyken

SEPTEMBER 7, 2020

Each week I read a number of customer service and customer experience articles from various resources. Winning means losing in the game of customer retention by Linda O’Grady. CMO) All too often retention is a blanket goal. ‘We Here are my top five picks from last week. by Steve Williamson. by Beverley Stag.

Article 93

Article 2020 Customer Service Customer Retention 93

Totango

NOVEMBER 12, 2020

A decline in new business opportunities brought about by belt-tightening in the market is encouraging the use of Customer Success best practices to retain and grow opportunities with existing customers. In uncertain times, however, it is difficult to predict customer behavior or anticipate future needs. Organizational Alignment.

Customer Success 108

Customer Success Technology Customer Centricity NPS 108

Totango

NOVEMBER 6, 2020

When SAP, one of the world’s largest enterprise software companies, went in search of a way to improve customer retention and expansion, they chose a data-driven customer engagement model. Steps to Successful Data-Driven Customer Engagement. SAP—A Data-Driven Customer Engagement Success.

Customer Engagement 48

Customer Engagement Engagement Net Promoter Score Customer Centricity 48