InMoment XI

MAY 31, 2022

A customer journey map is a diagram of all the places customers come into contact with your brand, online or off. The goal of journey mapping is to gain a deeper understanding of your customer, how they interact with your brand, and how each interaction affects your relationship. Customer Cartography: Where to Begin. “We

Customer Journey Mapping 396

Customer Journey Mapping Customer Journey Net Promoter Score Touchpoint 396

Experience Investigators by 360Connext

APRIL 2, 2024

Touchpoints’ have been a hot topic for marketing, sales, and customer experience teams for decades. Each customer touchpoint is an opportunity to reinforce your brand value and engage customers in meaningful ways. But, what exactly is a touchpoint? And why do they matter for customer experience teams?

Touchpoint 143

Touchpoint Customer Journey Mapping Customer Experience Customer Journey 143

Experience Investigators by 360Connext

DECEMBER 29, 2014

What is a Touchpoint? Understanding customer touchpoints is essential to delivering a superior customer experience. But they must be understood and appreciated from the customer’s perspective. How do you identify the touchpoints that matter the most? What Does it Take to Be a Customer Focused Organization?

2015 300

2015 Customer Experience Customer Journey Mapping Touchpoint 300

eglobalis

NOVEMBER 3, 2024

Advanced data analysis, such as behavioural analytics and sentiment analysis, also provides a quantitative view of client preferences and emotional responses, helping to anticipate issues before they arise and to personalize interactions at every touchpoint.

B2B 442

B2B Culture Innovation Loyalty 442

Experience Investigators by 360Connext

APRIL 2, 2024

Touchpoints’ have been a hot topic for marketing, sales, and customer experience teams for decades. Each customer touchpoint is an opportunity to reinforce your brand value and engage customers in meaningful ways. But, what exactly is a touchpoint? And why do they matter for customer experience teams?

Touchpoint 137

Touchpoint Customer Journey Mapping Customer Experience Customer Journey 137

eglobalis

SEPTEMBER 16, 2024

Introduction A well-executed B2B customer experience (CX) strategy can be the cornerstone of long-term success in today’s competitive landscape. Unlike B2C interactions, B2B transactions are more complex, involving multiple decision-makers, longer sales cycles, and intricate touchpoints.

B2B 297

B2B Customer Experience Customer Centricity Omnichannel 297

InMoment XI

JANUARY 9, 2024

Great customer experiences improve brand reputation. If you consistently deliver positive experiences, your brand is more likely to be seen as reliable, trustworthy, and customer-centric. This positive reputation can attract new customers and partners. Here are some best practices to improve B2B CX.

B2B 413

B2B Customer Experience Net Promoter Score Customer Journey Mapping 413

InMoment XI

FEBRUARY 8, 2018

As a customer-centric business, decisions should always be made based on customer benefit. This requires a precise understanding of how customers experience the business at the various interaction touchpoints and of where opportunities for improvement exist. You can download the entire book here. View Article.

Touchpoint 150

Touchpoint Management Customer Centricity Download 150

InMoment XI

FEBRUARY 8, 2018

As a customer-centric business, decisions should always be made based on customer benefit. This requires a precise understanding of how customers experience the business at the various interaction touchpoints and of where opportunities for improvement exist. You can download the entire book here. View Article.

Touchpoint 150

Touchpoint Management Customer Centricity Download 150

InMoment XI

AUGUST 3, 2023

The Benefits of Unstructured Data Analytics: From deeper customer insights and improved customer experiences to data-driven decision-making, unstructured data analytics paves the way for a transformative journey towards customer-centricity and long-term business success.

Customer Insights 366

Customer Insights Insights White Paper Social Media 366

InMoment XI

DECEMBER 3, 2024

Customer experience (CX) is emerging as a significant competitive advantage for businesses. Customer-centric companies realize an 80% increase in revenue and report 60% higher profit than those that don’t focus on customer experience. It identifies customer pain points across various touchpoints and works to improve them.

Customer Experience 195

Customer Experience Competitive Advantage Customer Centricity 2024 195

InMoment XI

JULY 13, 2023

This integration empowers organisations to leverage comprehensive data, driving focus and strategic changes that are aligned with evolving customer needs. Having the right experience programme in place can help build customer centricity and use it to your advantage!

Consumers 369

Consumers Financial Competitive Advantage Customer Centricity 369

eglobalis

JULY 2, 2024

This approach ensures a comprehensive evaluation of customer experience efforts, fostering continuous improvement and adaptation to evolving customer expectations. Segmentation and Personalization : Tailor feedback mechanisms to different customer segments to enhance relevance and effectiveness.

NPS 373

NPS Feedback Net Promoter Score B2C 373

Experience Investigators by 360Connext

OCTOBER 17, 2018

We aim for an exceptional “journey” for our customers but are only referring to marketing. We ask ourselves if our “culture” is really living up to a customer-centric experience but we don’t do anything more about it. Is that odd? Probably, but I’m doing it anyway! My 3 buzzwords: Engagement.

Leadership 283

Leadership Culture Customer Centricity 2019 283

eglobalis

OCTOBER 1, 2024

For example, imagine your marketing department running a campaign without proper alignment with sales, causing confusion in customer messaging and missed opportunities. In the era of digital transformation and customer-centric strategies, organizations must shift toward a more collaborative and integrated structure.

2020 347

2020 Customer Journey Mapping Culture Innovation 347

GetFeedback

MAY 9, 2019

Stage 4 —O perationalize: You begin to re-design your company’s operational processes based on customer insight and other customer experience metrics. Stage 5 — Align: Being customer-centric is the norm in your company at this stage. And your programs and processes should reinforce customer connectedness.

Article 337

Article Customer Experience Metrics Customer Journey Mapping 337

GetFeedback

JULY 19, 2019

1: map your customer journey. To become a customer-centric organization, Stop No. 1 means you understand and can map out your customer journey. Too many companies focus on customer touchpoints. They are the individual transactions through which customers get to know you. How do we begin?

ROI 309

ROI Touchpoint Hotels Customer Journey 309

Experience Investigators by 360Connext

AUGUST 23, 2018

We toss the word empathy around these days, especially in customer experience circles. And while most of us agree it’s vital to have and show empathy with customers, many rarely go beyond that in really capturing the touchpoints to understand emotions. But, customers interact in big ways and small with your brand.

Touchpoint 151

Touchpoint Loyalty Programs Customer Journey Mapping Contact Center 151

InMoment XI

DECEMBER 9, 2024

Packed with useful insights, its your roadmap to a smarter, balanced, and customer-centric approach to AI. Packed with useful insights, its your roadmap to a smarter, balanced, and customer-centric approach to AI. The goal: anticipate needs, foster emotional connections, and make every touchpoint memorable.

2024 195

2024 2025 Download Roadmap 195

InMoment XI

OCTOBER 20, 2022

The future of customer experience is moving past managing experiences, to actually improving them through Experience Improvement (XI). #2: 2: Create a Culture of Customer-Centricity by Adopting a Customer-First Mindset. 5: Enrich the Lives of Your Customers—Great CX Doesn’t Need to be Complicated.

Customer Experience 397

Customer Experience Culture Workshop Events 397

InMoment XI

AUGUST 17, 2023

Leverage customer data and analytics to understand their preferences, purchase history, and behaviour. Seamless Omnichannel Experience: Ensure a seamless experience across all customer touchpoints, whether online or offline.

Net Promoter Score 370

Net Promoter Score NPS Customer Satisfaction 2023 370

C3Centricity

JUNE 8, 2020

After all, the hospitality industry should be highly customer centric, as it relies on satisfying its guests. Having additional control of our lives today, means that customers are re-evaluating what they are offered. Are you struggling to improve your own customer centricity?

Hospitality 108

Hospitality Customer Centricity Hotels Return on Investment 108

Experience Investigators by 360Connext

MAY 20, 2015

Contact us to start a living customer journey map. Touchpoint Inventory. They know what is happening on the highways of their customer journey map, but really don’t know what happens on those side roads. Customer-centric Culture & Communications. (The worst organizations never attempt to map the journey.

Customer Journey Mapping 306

Customer Journey Mapping Customer Experience Workshop Customer Journey 306

Experience Investigators by 360Connext

OCTOBER 17, 2018

We aim for an exceptional “journey” for our customers but are only referring to marketing. We ask ourselves if our “culture” is really living up to a customer-centric experience but we don’t do anything more about it. Is that odd? Probably, but I’m doing it anyway! My 3 buzzwords: Engagement.

Leadership 227

Leadership Culture Customer Centricity 2019 227

Experience Investigators by 360Connext

APRIL 23, 2024

CX leaders today face a long list of challenges, including adapting to a dynamic market environment and ensuring every stakeholder, supervisor, and employee in the business is aligned with the customer-centric vision. And it’s often shared that a 5% increase in customer retention can lead to exponential gains in profitability.

ROI 260

ROI CEM Net Promoter Score Customer Experience 260

eglobalis

AUGUST 19, 2024

This metric helps companies align their offerings with customer expectations and drive long-term loyalty. Customer Impact Score (CI-Score) This instrument uses 15 empirically derived items to enquire about the perceived customer centricity of a company from the customer perspective.

NPS 308

NPS Net Promoter Score 2025 Metrics 308

Experience Investigators by 360Connext

DECEMBER 17, 2014

Does the tone and messaging match your customer experience mission? Do they to reflect a customer-centric culture? Consider your hiring methods and make sure they align with your customer experience mission. Tackle those trickiest touchpoints in 2015. Do they say thank you in more than a boilerplate way!?

2015 306

2015 Customer Experience Customer Journey Mapping Customer Journey 306

InMoment XI

OCTOBER 4, 2024

A customer’s experience doesn’t start and end with purchasing your product or service. Managing this experience through a customer-centric approach can help businesses strengthen their customer relationships for long-term success. What is Customer Experience Management? Encourage a customer-centric culture.

Customer Experience Management 195

Customer Experience Management Customer Experience Management 2024 195

Experience Investigators by 360Connext

DECEMBER 10, 2024

Customer experience management, or CXM, is the process of understanding and managing your customers interactions with your brand to create positive experiences at every touchpoint. Defining What Customer Experience ROI Looks Like There are countless ways to show the value of your CX efforts.

ROI 143

ROI Customer Experience Touchpoint Customer Journey Mapping 143

eglobalis

JULY 31, 2024

Customer Experience Management (CXM) Software Tools like Qualtrics and Medallia as the leaders of this sector help manage and analyse customer interactions across different touchpoints. These platforms provide deep insights into customer feedback and behaviour, enabling businesses to make data-driven decisions to improve CX.

Customer Experience 328

Customer Experience Social Media 2024 B2B 328

Experience Investigators by 360Connext

MARCH 8, 2021

This is where understanding the right learning path for overall customer experience excellence can be very powerful. Let’s dig into some of the ways you can create the right environment for the right education to create a customer-centric culture. How to build a learning path to support a customer-centric culture!

Customer Experience 271

Customer Experience Customer Journey Mapping Culture Customer Centricity 271

Experience Investigators by 360Connext

APRIL 14, 2020

If you don’t have any data: Consider places that can give you some, like customer service case codes and social media discussions. Customer feedback and emotional data. Customer behavior and actions. Systems, procedures, and touchpoints. What are customers telling you in their open-ended feedback?

Customer Journey Mapping 374

Customer Journey Mapping Workshop Customer Journey Touchpoint 374

InMoment XI

NOVEMBER 8, 2023

VoC programs come to the rescue by capturing both solicited and unsolicited feedback from members and employer surveys at critical touchpoints in their journey. Customer-Centric Improvements: Insights from VoC guide firms in making customer-centric improvements, preventing issues from arising in the first place.

Voice of Customer 195

Voice of Customer Financial Customer Centricity 2021 195

InMoment XI

NOVEMBER 26, 2024

Improved Processes Most professionals using customer journey maps agree that one of their benefits is identifying the need for internal optimizations. Why Customer Journey Mapping is Important Creating a customer journey map is important because it helps visualize the customer journey.

Customer Journey Mapping 195

Customer Journey Mapping Customer Experience 2024 Customer Journey 195

InMoment XI

OCTOBER 23, 2024

Customer experience in banking refers to the thoughts, opinions, and feelings customers have about every interaction with your financial institution. From visiting your physical branch to paying an electricity bill through your app, each interaction with a touchpoint contributes to a customer’s perception of your business.

Banking 195

Banking Customer Experience Financial Touchpoint 195

TechSee

NOVEMBER 27, 2024

By focusing on efficient service interactions, nurturing a customer-centric culture, and leveraging technology, we’ll outline how enterprises not only create a seamless and delightful customer experience but also drive business growth. Train employees to anticipate and meet customer needs proactively.

2025 124

2025 Customer Experience Customer Centricity Net Promoter Score 124

Lumoa

JANUARY 31, 2023

Voice of the customer: where to start? Define Roles Set targets Collect customer feedback Analyze the feedback Act on the feedback Close the loop with the customers Enhance customer-centric culture Recommended reading on Customer experience Why do you need Customer Experience Management?

Customer Experience 165

Customer Experience NPS Touchpoint Customer Centricity 165