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Infographic: What Marketers Need to Know About ChangingCustomer Service Expectations by Erik Wander. My Comment: Let’s start this week off with some compelling stats about our customers’ changing expectations. 23% of customers say their expectations of customer service are higher than they were a year ago.
Customers began to gain control in ways leaders didn’t predict. The levels of transparency and visibility between company and customerchanged drastically. One customer could make a big ruckus and get the world’s attention over a weekend, while the corporate PR department clocked out.
In fact, exceptional customer service is more than a functional role; it’s a purpose, rooted in a culture and an understanding of what it means to be truly customerfocused. Training and coaching will activate your values and make them visible to the customer.
It’s a long series, to be sure, and in theory it never ends because as soon as think we’ve landed on the optimal CX, customerschange their expectations. My Comment: My buddy and fellow customer experience expert, Dan Gingiss, came out with a short and entertaining read this week. And it’s so simple – even easy!
A recent article on corporate customer-centricity by a prominent market research firm made the case for this type of culture as “the most effective way to meet customers’ changing needs.” If customer-centric culture-building and customer-focused initiatives were the only end goals, perhaps these approaches would be sufficient.
My Comment: Here’s a popular headline I’ve been reading for several months: Customer Loyalty Is Up For Grabs. Many companies/brands in the past two years have not kept up with their customers’ changing demands and expectations. This short article has several ideas on how to serve disloyal customers.
This kind of mindset shift will enable everyone within the company to comfortably and confidently adopt a role in selling—and bridging that gap between the two will have a huge, positive impact on the customer experience. Changing Mindsets About Sales. Customer-focused mindset.
Here's what happens and why your work is never done: Expectations change. What delights customers today may not delight tomorrow. It's important to always keep your pulse on changingcustomer needs. Customerschange. Customer needs, desires, and expectations change. Growth happens.
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