Beyond Philosophy

JANUARY 16, 2018

A recent article on corporate customer-centricity by a prominent market research firm made the case for this type of culture as “the most effective way to meet customers’ changing needs.” If customer-centric culture-building and customer-focused initiatives were the only end goals, perhaps these approaches would be sufficient.

Culture 83

Culture 2002 Customer Centricity 2007 83

Experience Investigators by 360Connext

JULY 24, 2019

Customers began to gain control in ways leaders didn’t predict. The levels of transparency and visibility between company and customer changed drastically. One customer could make a big ruckus and get the world’s attention over a weekend, while the corporate PR department clocked out.

Culture 110

Culture Customer Centricity Customer Journey Mapping Sports 110

CX Journey

OCTOBER 5, 2017

Here's what happens and why your work is never done: Expectations change. What delights customers today may not delight tomorrow. It's important to always keep your pulse on changing customer needs. Customers change. Customer needs, desires, and expectations change. Growth happens.

Innovation 51

Innovation Competitive Advantage Metrics Culture 51

Integrity Solutions

APRIL 13, 2022

This kind of mindset shift will enable everyone within the company to comfortably and confidently adopt a role in selling—and bridging that gap between the two will have a huge, positive impact on the customer experience. Changing Mindsets About Sales. Customer-focused mindset.

Sales 52

Sales Customer Service Banking Customers 52