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CMC Thought Leadership Principal, Beyond Philosophy. A recent article on corporate customer-centricity by a prominent market research firm made the case for this type of culture as “the most effective way to meet customers’ changing needs.” Customer-centricity, in short, is not pervasively ‘people first’.
Are we afraid to change? Or afraid of change? I think that statement is a culture killer, an innovation killer, an employeeexperience killer, and a customerexperience killer. Companies change. Employeeschange. Customerschange. Albert Einstein.
I continue to outline why customerexperience transformation efforts stall or slow. In the previous article , I focused on those reasons attributed to company leadership; in this article, I'll outline reasons associated with employees and operations. Ultimately, it’s all on leadership.) Customerschange.
A proactive approach gives companies a huge advantage over the competition because it shows the customers how much the brand cares about their experience and what they’re willing to do to keep them around for the long haul. EmployeeExperience: The Missing Ingredient. This is just as important as CX in many ways.
” I continue to outline why customerexperience transformation efforts stall or slow. In the previous article , I focused on those reasons attributed to company leadership; in this article, I'll outline reasons associated with employees and operations. Ultimately, it’s all on leadership.) Customerschange.
Your customers play a key role in helping coach your employees and has a win-win effect to help drive voice-of-customerchange. Here’s how you can use employee coaching to enable better customerexperiences. The follow-up process should include: Check on employee progress. Download Ebook.
We've always done it this way" is a culture killer, an innovation killer, and employeeexperience killer, and a customerexperience killer. Companies change. Employeeschange. Customerschange. Customer needs change. Companies develop new products and services.
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