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LoyaltyPrograms Are GrowingSo Are CustomerExpectations by Ed Crouch, Ben Eppler, Lauren Taylor, Christina Mhlenbein, and Elizabeth Hearne (Boston Consulting Group) This article explains that the incentives companies offer in a loyaltyprogram must go beyond points, perks, and cash.
After the stay, hotels can leverage AI-powered chatbots to collect customer feedback and resolve outstanding issues. Chatbots can be an effective tool for enrolling guests in loyaltyprograms, increasing the chances of repeat business. Intelligent Digitized Experiences Hotel guests expect an experience.
On the other hand, returns handled well can give the customerconfidence to continue to do business. Think about how easy Nordstrom and Amazon make it for a customer to return merchandise. My Comment: If you have a loyaltyprogram, this article is for you.
By tracking these metrics, you can: Evaluate your performance Identify areas for improvement Set benchmarks for your customer service efforts 6. Empower Your Customer Service Team When your team is well-equipped, they become the go-to experts, ready to assist customersconfidently.
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