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(Forbes) With a $800-million-dollar investment in technology, fulfillment and logistics, Amazon one-day shipping is now standard for Prime members, the race for customer loyalty in retail is getting even more expensive. Yet customers also want to enjoy a digital experience with little or no friction. Follow on Twitter: @Hyken.
By the way, it can be any type of company from any industry—from retail to hospitality to manufacturing and beyond. You have trust in the company and confidence in receiving a similar, positive experience every time. Shep Hyken is a customer service expert, keynote speaker, and New York Times bestselling business author.
Overstock’s customer service texts have a 98 percent open rate by Ilyse Liffreing. That’s why the online retailer now converses with its customers most frequently through text messages. My Comment: There are many ways for customers to communicate with the companies and brands they do business with.
RetailCustomer Experience) If service was an impulse encounter, what would be its features? How do service providers convince customers to assume a “got-to-ha ve” state of mind? Why personalization is key for retailcustomer experiences by Jim Dicso. Customers — specifically, loyal customers.
Since they are an online retailer, I went to their website and clicked on “Contact Us.” That’s what great customer-focused companies do! When a customer has a problem, do you respond quickly, apologize, accept responsibility and make it easy on the customer? But, that is not the case with Dollar Shave Club.
Newsletters, timely advice on update of products, as well as information about recalls and discounts will keep customersfocused and satisfied that the organization they deal with really cares about them and is just not out there to make a sale. Reward key employees and staff who have gone above and beyond for their customers.
Even if you’re selling a big machine to a factory, there are still expectations that are shaped by retail experiences with customer-focused companies like Amazon. In the past, I’ve referred to this as the Amazonation of the world. Here are three ways Amazon sets a high bar that customers love – and expect from you.
That means that your teams have to do more than guarantee a terrific on-site customer experience. They have to ensure customers’ online experiences run smoothly. My Comment: For many businesses (even if you’re not a retailer), holiday sales are higher than the rest of the year. For information contact or www.hyken.com.
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