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While customers may like more choices in product features, it turns out that more choices in customer service channels are not a plus. Adding more channels complicates customerrelationshipmanagement, leading to many side trips and alternate routes, all of which the company must manage to avoid losing the customer.
Well, 2020 was a crash course in recalibrating CX to respond to rapidly evolving customer needs. What did Bold360 customers learn? Miri Duenias, CustomerRelationshipManager at Bold360, offers insights from the frontlines. Miri Duenias, CustomerRelationshipManager at Bold360.
It builds strong and lasting relationships. Leverage Technology Wisely A customerrelationshipmanagement (CRM) system is like a superhero headquarters for customer information. It collects and organizes all customer data in one central location.
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