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Customer ConfidenceCustomer RelationshipsCustomer Service Strategies
The recent global outage affecting major service providers like Microsoft and CrowdStrike has highlighted the need for businesses to be prepared. When such disruptions occur, they don’t just impact operations; they shake customerconfidence and loyalty. For enterprise companies, the stakes are even higher.
For those that haven’t been following, the five-steps are: 1) Acknowledge the problem and thank the customer for bringing it to your attention. 2) Apologize for the problem. 3) Fix it or discuss the resolution. 4) Have an attitude of ownership. 5) Act with urgency.
Sometimes, the most common-sense customerservice tips are the most important. A while back, I was talking to my lawyer about the “client service” I experience from him and his firm. It was evident that he was truly interested in my feedback. My response was simple. “I I just have one complaint.
There’s a similar dynamic between customer onboarding and customer support. When a customer receives an excellent onboarding experience, they come away with a plethora of product knowledge and very few questions left unanswered. Predicaments like this not only hurt customer trust but also the mood of the entire support team.
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