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Customer ConfidenceCustomer Service StrategiesLoyalty
The recent global outage affecting major service providers like Microsoft and CrowdStrike has highlighted the need for businesses to be prepared. When such disruptions occur, they don’t just impact operations; they shake customerconfidence and loyalty. State of the Connected Customer Report.
And when you can add that you make the customer smarter – and therefore more confident about their buying decisions – you are hitting the trifecta that can increase the odds of repeat business and possible customerloyalty. . Most customers, whether they are conscious of it or not, want to make informed decisions.
When we really get where our customers are coming from, it shapes how we respond to them. By focusing on immediate solutions, we’re doing more than putting out fires – we’re lighting up pathways to customerconfidence and peace of mind. Firms that prioritize doing good often end up performing better as a result.
Customer engagement is the communication with customers through a variety of channels to create emotional connections that foster customerloyalty. Your brand must consistently engage with customers on the platforms and channels that are available at the time.
The consistency of Amazon getting it right, fast service, value in the Prime membership (which includes free shipping) and frequent communication updates fuel that confidence. And confidence turns into trust – which can turn into repeat business and even customerloyalty.
And happiness is what customers will feel when everything is going right until something goes wrong. Relief can take you back to happiness, and maybe even create customerconfidence (a key to creating loyalty) along the way. 5 Customer Experience Lessons from the World’s Biggest Brands Marketing by Kristian Bannister.
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