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This report provides specific examples of how these companies’ CX efforts have created value for both their customers and for their businesses. We also highlight their best practices across the four customer experience competencies—purposeful leadership, compelling brand values, employee engagement, and customerconnectedness.
Compelling Brand Values: Brand promises drive how the organization treats customers. CustomerConnectedness: Customer insights are infused across the organization. More on customer experience if you’re curious: Complete guide: how to improve customer experience , What is customer experience (CX)?
Thaler applied behavioral economics to government interactions with citizens. You may have seen Thaler in this scene from The Big Short where he and Selena Gomez explain a financial instrument called a synthetic collateralized debt obligation (CDO). Note: there’s some foul language]. So what does this have to do with CX design?
Compelling Brand Values: Brand promises drive how the organization treats customers. CustomerConnectedness: Customer insights are infused across the organization. Purposeful Leadership: Leaders operate consistently with a clear set of values. Employee Engagement: Employees are aligned with the goals of the organization.
To start the transformation away from agent productivity and towards enterprise intelligence, companies need to focus on data integration, analyzing the entire customer journey, forming a cohesive governance structure, and developing new roles and skills for employees. Download report for $195.
Compelling Brand Values: Brand promises drive how the organization treats customers. CustomerConnectedness: Customer insights are infused across the organization. Purposeful Leadership: Leaders operate consistently with a clear set of values. Employee Engagement: Employees are aligned with the goals of the organization.
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