Totango

MARCH 16, 2021

Generically, the stages in the B2B and B2C customer journeys are similar, beginning with lead acquisition and progressing through sales to repeat business and referrals. However, the specifics vary significantly, particularly in a SaaS context, because of differences in marketing, customer engagement, and customer personas.

B2C 118

B2C Customer Journey B2B Customer Journey Mapping 118

Education Services Group

APRIL 25, 2021

A 2020 Forrester report determined that a well-designed Customer Success program can yield a 91% return on investment over a three-year period. Here are the final six capabilities for a well-designed Customer Success organization. Email automation can keep your customers engaged and eliminate repetitive CSM tasks.

Customer Success 91

Customer Success Roadmap White Paper Customer Journey Mapping 91

Optimove

NOVEMBER 12, 2024

Optimove has consistently embraced this Visionary role, building solutions that not only anticipate where marketing is headed but also define the future of customer experience. At Optimove, we ensure our customers know how to implement these technologies to maximize CLV. With visionary leadership comes responsibility.

White Paper 52

White Paper 2012 Return on Investment Leadership 52

Totango

SEPTEMBER 22, 2022

Here are some commonly used customer lifecycle terms: Visitor : Anonymous user on the website. This can be anything from downloading a white paper to signing up for a trial. Onboarding : A paying customer in the initial usage period. Reporting tools help track return on investment.

White Paper 71

White Paper Advertising Sales Social Media 71

Alliance by IFS

OCTOBER 8, 2015

Astea International has released a new white paper, Mobilizing Field Service Management , that outlines the benefits of mobilizing field service, and tips for creating a mobilization strategy that can incorporate emerging technologies. For more information, you can download the white paper here.

White Paper 24

White Paper Return on Investment Competitive Advantage 2014 24

Confirmit

MAY 29, 2018

Customers are, and should be, at the center of everything you do. Confirmit’s customer engagement model, Confirmit Voices®, recommends you stay on top of all key sources of knowledge and feedback within your organization: Voice of the Customer. White Paper. Voice of the Employee. Case study.

Multi-Channel 40

Multi-Channel Customer Journey Mapping White Paper Competitive Advantage 40